根据《Business Insider》看到的内部备忘录,微软首席执行官萨蒂亚·纳德拉(Satya Nadella)对公司公共声明的发布流程做出了新的安排。此前,公司通信部门由首席营销官武本武(Takeshi Numoto)负责,现在这一职责将由布拉德·史密斯(Brad Smith)接任。史密斯将全面负责公司的沟通工作。在监管政策、地缘政治、人工智能治理等影响微软全球扩张的关键议题上,史密斯已成为微软在公众面前的代表。微软现任首席通信官弗兰克·肖(Frank Shaw)最近宣布计划于今年年底离职;微软尚未确定肖的继任者,但纳德拉表示,负责全球公共事务的副总裁布伦特·科尔本(Brent Colburn)将暂时担任通信部门的负责人。纳德拉在备忘录中写道:“几乎没有哪位领导者能像布拉德那样真实地代表微软的声音——他对我们的业务有着深刻的理解,与我们的利益相关者保持着紧密的联系,并且具备以清晰、坚定的态度传达复杂信息的能力。”史密斯被誉为“科技行业的政治家”;在微软努力扩展数据中心和人工智能业务的过程中,这一角色尤为重要。
Microsoft's CEO Satya Nadella has a new plan for who will oversee the company's public announcements, according to an internal memo viewed by Business Insider. President Brad Smith will be in charge of the company's communications department, previously overseen by Chief Marketing Officer Takeshi Numoto. This will hand oversight of corporate communications to an executive who has become the public face of Microsoft's positions on regulation, geopolitics, AI governance, and other issues shaping the company's global expansion. Frank Shaw, Microsoft's current chief communications officer, recently announced plans to leave the company at the end of the year. Microsoft hasn't named a replacement for Shaw but Nadella said Brent Colburn, vice president for global public affairs, will become interim communications leader. "Few leaders embody Microsoft's voice as authentically as Brad," Nadella wrote in the memo. "He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust." Smith has built a reputation as "the statesman of the technology industry". That role is especially crucial for Microsoft as the company navigates challenges related to expanding its data centers and AI footprint. Subject: Evolving our communications Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to connect directly with all of our constituencies. I first want to thank Frank for everything he has done for Microsoft. He has made tremendous contributions to the company and to our communications function over the last 17+ years. And he's been a great source of counsel to our leadership team and to me personally, across the company's biggest moments. As Frank prepares to embark on his next chapter, Takeshi, Brad, and I have been discussing the evolution of comms at the company. I have asked Brad to lead the communications function going forward. Few leaders embody Microsoft's voice as authentically as Brad. He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust. During this transition, Brent Colburn will continue reporting to Brad and will now act as our interim communications leader. The comms leadership team will report to Brent, and Frank will continue to advise Brad and Brent on the transition. In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood. We need to give people across the company the tools and support to do it well. And I'm excited about the opportunity to help our engineers, sellers, partners, and others closest to our products and customers become an even bigger part of how we tell our story, all connected by a shared strategy and set of principles. All of you have a critical role to play in making that possible. We have an exciting fall ahead, with a number of important moments and events coming up and great marketing behind them. It is a real opportunity to bring together our product story, our marketing, and our communications in new ways. We will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it. Thank you for everything you do for Microsoft, and for the role you each play in telling our story. Satya Have a tip? Contact this reporter via email at astewart@businessinsider.com or Signal at +1-425-344-8242. Use a personal email address and a nonwork device; here's our guide to sharing information securely.
主题:完善我们的沟通机制对于微软来说,沟通从未像现在这样重要。公司本身在不断变化,整个行业也在变革,周围的世界也在不断演变。在日益碎片化、信息纷繁复杂的媒体环境中,我们必须始终坚守自己的使命,每天努力赢得公众的信任,并寻找新的方式与所有利益相关者建立直接联系。首先,我想感谢弗兰克为微软所做的一切——在过去17年里,他对公司以及我们的沟通工作做出了巨大贡献。
Microsoft's CEO Satya Nadella has a new plan for who will oversee the company's public announcements, according to an internal memo viewed by Business Insider. President Brad Smith will be in charge of the company's communications department, previously overseen by Chief Marketing Officer Takeshi Numoto. This will hand oversight of corporate communications to an executive who has become the public face of Microsoft's positions on regulation, geopolitics, AI governance, and other issues shaping the company's global expansion. Frank Shaw, Microsoft's current chief communications officer, recently announced plans to leave the company at the end of the year. Microsoft hasn't named a replacement for Shaw but Nadella said Brent Colburn, vice president for global public affairs, will become interim communications leader. "Few leaders embody Microsoft's voice as authentically as Brad," Nadella wrote in the memo. "He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust." Smith has built a reputation as "the statesman of the technology industry". That role is especially crucial for Microsoft as the company navigates challenges related to expanding its data centers and AI footprint. Subject: Evolving our communications Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to connect directly with all of our constituencies. I first want to thank Frank for everything he has done for Microsoft. He has made tremendous contributions to the company and to our communications function over the last 17+ years. And he's been a great source of counsel to our leadership team and to me personally, across the company's biggest moments. As Frank prepares to embark on his next chapter, Takeshi, Brad, and I have been discussing the evolution of comms at the company. I have asked Brad to lead the communications function going forward. Few leaders embody Microsoft's voice as authentically as Brad. He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust. During this transition, Brent Colburn will continue reporting to Brad and will now act as our interim communications leader. The comms leadership team will report to Brent, and Frank will continue to advise Brad and Brent on the transition. In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood. We need to give people across the company the tools and support to do it well. And I'm excited about the opportunity to help our engineers, sellers, partners, and others closest to our products and customers become an even bigger part of how we tell our story, all connected by a shared strategy and set of principles. All of you have a critical role to play in making that possible. We have an exciting fall ahead, with a number of important moments and events coming up and great marketing behind them. It is a real opportunity to bring together our product story, our marketing, and our communications in new ways. We will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it. Thank you for everything you do for Microsoft, and for the role you each play in telling our story. Satya Have a tip? Contact this reporter via email at astewart@businessinsider.com or Signal at +1-425-344-8242. Use a personal email address and a nonwork device; here's our guide to sharing information securely.
他在公司面临重大关键时刻时,始终是我们领导团队以及我个人的重要咨询来源。随着弗兰克即将开启他的新篇章,我和武志(Takeshi)、布拉德(Brad)一直在讨论公司沟通方式的变革。我已决定由布拉德负责未来的公司沟通工作;在所有领导者中,没有人比布拉德更能真实地代表微软的形象。他对我们的业务有着深刻的理解,与我们的利益相关者保持着紧密的联系,并且具备以清晰、坚定的态度传达复杂信息的能力。在这段过渡期内,布伦特·科尔本(Brent Colburn)将继续向布拉德汇报工作,并暂时担任公司的沟通负责人;整个沟通团队将直接向布伦特汇报。弗兰克也会继续为布拉德和布伦特提供关于过渡过程的指导。事实上,那些最了解公司实际情况的人,才最有能力塑造人们对微软的认知。我们需要为全公司的员工提供必要的工具和支持,帮助他们更好地完成这项工作。我很高兴能有机会帮助我们的工程师、销售人员、合作伙伴以及所有与我们的产品和服务紧密相关的人,让他们在讲述微软故事的过程中发挥更大的作用——所有这些人都将通过共同的策略和原则紧密地联系在一起。你们每个人都在实现这一目标的过程中扮演着至关重要的角色。未来几个月对我们来说充满机遇:许多重要的时刻和活动即将到来,同时也有许多出色的营销活动等着我们开展。这是一个将我们的产品故事、营销策略以及沟通方式有机结合起来的绝佳机会。我们会不断学习、不断尝试、不断进步。对于沟通方式而言,现在有一种全新的思考方式,而这个团队将在其中发挥核心作用。感谢你们为微软所做的一切,以及你们在讲述微软故事过程中所扮演的重要角色。
Microsoft's CEO Satya Nadella has a new plan for who will oversee the company's public announcements, according to an internal memo viewed by Business Insider. President Brad Smith will be in charge of the company's communications department, previously overseen by Chief Marketing Officer Takeshi Numoto. This will hand oversight of corporate communications to an executive who has become the public face of Microsoft's positions on regulation, geopolitics, AI governance, and other issues shaping the company's global expansion. Frank Shaw, Microsoft's current chief communications officer, recently announced plans to leave the company at the end of the year. Microsoft hasn't named a replacement for Shaw but Nadella said Brent Colburn, vice president for global public affairs, will become interim communications leader. "Few leaders embody Microsoft's voice as authentically as Brad," Nadella wrote in the memo. "He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust." Smith has built a reputation as "the statesman of the technology industry". That role is especially crucial for Microsoft as the company navigates challenges related to expanding its data centers and AI footprint. Subject: Evolving our communications Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to connect directly with all of our constituencies. I first want to thank Frank for everything he has done for Microsoft. He has made tremendous contributions to the company and to our communications function over the last 17+ years. And he's been a great source of counsel to our leadership team and to me personally, across the company's biggest moments. As Frank prepares to embark on his next chapter, Takeshi, Brad, and I have been discussing the evolution of comms at the company. I have asked Brad to lead the communications function going forward. Few leaders embody Microsoft's voice as authentically as Brad. He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust. During this transition, Brent Colburn will continue reporting to Brad and will now act as our interim communications leader. The comms leadership team will report to Brent, and Frank will continue to advise Brad and Brent on the transition. In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood. We need to give people across the company the tools and support to do it well. And I'm excited about the opportunity to help our engineers, sellers, partners, and others closest to our products and customers become an even bigger part of how we tell our story, all connected by a shared strategy and set of principles. All of you have a critical role to play in making that possible. We have an exciting fall ahead, with a number of important moments and events coming up and great marketing behind them. It is a real opportunity to bring together our product story, our marketing, and our communications in new ways. We will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it. Thank you for everything you do for Microsoft, and for the role you each play in telling our story. Satya Have a tip? Contact this reporter via email at astewart@businessinsider.com or Signal at +1-425-344-8242. Use a personal email address and a nonwork device; here's our guide to sharing information securely.
如果有任何建议或反馈,请通过电子邮件(astewart@businessinsider.com)或 Signal(电话:+1-425-344-8242)与我联系。
Microsoft's CEO Satya Nadella has a new plan for who will oversee the company's public announcements, according to an internal memo viewed by Business Insider. President Brad Smith will be in charge of the company's communications department, previously overseen by Chief Marketing Officer Takeshi Numoto. This will hand oversight of corporate communications to an executive who has become the public face of Microsoft's positions on regulation, geopolitics, AI governance, and other issues shaping the company's global expansion. Frank Shaw, Microsoft's current chief communications officer, recently announced plans to leave the company at the end of the year. Microsoft hasn't named a replacement for Shaw but Nadella said Brent Colburn, vice president for global public affairs, will become interim communications leader. "Few leaders embody Microsoft's voice as authentically as Brad," Nadella wrote in the memo. "He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust." Smith has built a reputation as "the statesman of the technology industry". That role is especially crucial for Microsoft as the company navigates challenges related to expanding its data centers and AI footprint. Subject: Evolving our communications Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to connect directly with all of our constituencies. I first want to thank Frank for everything he has done for Microsoft. He has made tremendous contributions to the company and to our communications function over the last 17+ years. And he's been a great source of counsel to our leadership team and to me personally, across the company's biggest moments. As Frank prepares to embark on his next chapter, Takeshi, Brad, and I have been discussing the evolution of comms at the company. I have asked Brad to lead the communications function going forward. Few leaders embody Microsoft's voice as authentically as Brad. He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust. During this transition, Brent Colburn will continue reporting to Brad and will now act as our interim communications leader. The comms leadership team will report to Brent, and Frank will continue to advise Brad and Brent on the transition. In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood. We need to give people across the company the tools and support to do it well. And I'm excited about the opportunity to help our engineers, sellers, partners, and others closest to our products and customers become an even bigger part of how we tell our story, all connected by a shared strategy and set of principles. All of you have a critical role to play in making that possible. We have an exciting fall ahead, with a number of important moments and events coming up and great marketing behind them. It is a real opportunity to bring together our product story, our marketing, and our communications in new ways. We will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it. Thank you for everything you do for Microsoft, and for the role you each play in telling our story. Satya Have a tip? Contact this reporter via email at astewart@businessinsider.com or Signal at +1-425-344-8242. Use a personal email address and a nonwork device; here's our guide to sharing information securely.
请使用个人电子邮件地址,并通过非工作用的设备来分享信息;以下是我们提供的安全信息共享指南。
Microsoft's CEO Satya Nadella has a new plan for who will oversee the company's public announcements, according to an internal memo viewed by Business Insider. President Brad Smith will be in charge of the company's communications department, previously overseen by Chief Marketing Officer Takeshi Numoto. This will hand oversight of corporate communications to an executive who has become the public face of Microsoft's positions on regulation, geopolitics, AI governance, and other issues shaping the company's global expansion. Frank Shaw, Microsoft's current chief communications officer, recently announced plans to leave the company at the end of the year. Microsoft hasn't named a replacement for Shaw but Nadella said Brent Colburn, vice president for global public affairs, will become interim communications leader. "Few leaders embody Microsoft's voice as authentically as Brad," Nadella wrote in the memo. "He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust." Smith has built a reputation as "the statesman of the technology industry". That role is especially crucial for Microsoft as the company navigates challenges related to expanding its data centers and AI footprint. Subject: Evolving our communications Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to connect directly with all of our constituencies. I first want to thank Frank for everything he has done for Microsoft. He has made tremendous contributions to the company and to our communications function over the last 17+ years. And he's been a great source of counsel to our leadership team and to me personally, across the company's biggest moments. As Frank prepares to embark on his next chapter, Takeshi, Brad, and I have been discussing the evolution of comms at the company. I have asked Brad to lead the communications function going forward. Few leaders embody Microsoft's voice as authentically as Brad. He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust. During this transition, Brent Colburn will continue reporting to Brad and will now act as our interim communications leader. The comms leadership team will report to Brent, and Frank will continue to advise Brad and Brent on the transition. In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood. We need to give people across the company the tools and support to do it well. And I'm excited about the opportunity to help our engineers, sellers, partners, and others closest to our products and customers become an even bigger part of how we tell our story, all connected by a shared strategy and set of principles. All of you have a critical role to play in making that possible. We have an exciting fall ahead, with a number of important moments and events coming up and great marketing behind them. It is a real opportunity to bring together our product story, our marketing, and our communications in new ways. We will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it. Thank you for everything you do for Microsoft, and for the role you each play in telling our story. Satya Have a tip? Contact this reporter via email at astewart@businessinsider.com or Signal at +1-425-344-8242. Use a personal email address and a nonwork device; here's our guide to sharing information securely.