根据BrightEdge的最新数据，8月份AI聊天机器人引荐至网站的流量中，ChatGPT贡献了95.1%，创下今年以来的最高份额。这家搜索营销公司表示，从1月到8月，来自ChatGPT的引荐流量增长了101%。
ChatGPT sent 95.1% of the traffic that AI chatbots referred to websites in August, its highest share this year, according to new data from BrightEdge. The search marketing company said referral traffic from ChatGPT grew 101% between January and August.
BrightEdge称，Gemini在8月份排名第二，占比2.4%。Perplexity占比1.1%，Claude占比0.8%。ChatGPT引荐的流量约为后三者总和的22倍。
Gemini came second in August with 2.4%, BrightEdge said. Perplexity had 1.1% and Claude 0.8%. ChatGPT sent about 22 times as much traffic as the three combined.
8月表现强劲 ChatGPT的引荐流量仅在8月份就增长了36%，是今年最大的单月增幅。据BrightEdge数据，同期Gemini增长了1%，而Claude下降了15%，Perplexity下降了17%。
A strong August ChatGPT’s referral traffic rose 36% in August alone, its biggest monthly jump of the year. Gemini grew 1% over the same month, while Claude fell 15% and Perplexity 17%, according to BrightEdge.
AI工具向网站发送的访客数量仍远低于搜索引擎。但该公司表示，来自AI平台的总引荐流量在不到一年的时间里增长了约73%。
AI tools still send far fewer visitors to websites than search engines do. But total referral traffic from AI platforms has grown about 73% in less than a year, the company said.
BrightEdge首席执行官兼联合创始人Jim Yu表示：“现在引人注目的是，ChatGPT不仅夺回了市场份额，而且向网页发送的用户数量也远远超过了年初的水平。”
“What stands out now is that ChatGPT isn’t simply taking that share back. It is also sending substantially more users to the web than it was at the beginning of the year,” said Jim Yu, BrightEdge’s chief executive and co-founder.
BrightEdge将这一反弹归因于OpenAI在Sam Altman于12月宣布“红色警报”后，致力于改进ChatGPT的努力。今年早些时候，其数据显示用户会迅速切换到看起来最先进的聊天机器人。
BrightEdge linked the rebound to OpenAI’s push to improve ChatGPT after Sam Altman declared a “code red” in December. Early this year, its data showed users switching quickly to whichever chatbot looked most advanced.
在其他指标上也占据领先优势 ChatGPT的领先地位也体现在BrightEdge的其他数据中。6月，该公司发现OpenAI占据了网上96%的实时AI智能体活动，即AI代表用户进行的访问。OpenAI还进行了约一半的AI爬虫访问，用于训练模型和构建搜索索引。
A lead on other measures too ChatGPT’s lead shows up in BrightEdge’s other data. In June, the company found that OpenAI accounted for 96% of live AI agent activity on the web, meaning visits AI makes on a user’s behalf. OpenAI also made about half of the visits AI crawlers make to train models and build search indexes.
BrightEdge还发现，AI智能体现在每100次普通搜索访问中，会发起约88次请求。
BrightEdge also found that AI agents now make about 88 requests for every 100 visits from ordinary search.
其他追踪机构则观察到市场更加拥挤。Similarweb在7月发现，AI搜索正在多个助手之间分散。Gemini在8月达到10亿月活跃用户，而ChatGPT在6月达到了这一里程碑。
Other trackers have seen a more crowded market. Similarweb found in July that AI search is fragmenting across more assistants. Gemini reached a billion monthly users in August, and ChatGPT hit that mark in June.
BrightEdge销售帮助品牌追踪其在ChatGPT和其他AI引擎中展示情况的工具。其早前的研究发现，谷歌的AI在1950万个回答中引用了Facebook。
BrightEdge sells tools that help brands track how they appear in ChatGPT and other AI engines. Its earlier research found that Google’s AI cited Facebook in 19.5 million answers.