尼廷·诺赫里亚(Nitin Nohria)曾在哈佛商学院担任院长长达十年,并于1997年首次为刚上任的CEO们举办了培训研讨会。如今,许多商业领袖认为那个时代更容易应对各种挑战;但他认为,当前的技术变革与地缘政治动荡并没有改变企业对领导者的要求。
The Signal Insight Nitin Nohria spent a decade as dean of Harvard Business School, and taught his first workshop there for new CEOs in 1997. Many of today’s business leaders think of that era as an easier one to navigate, but he rejects the idea that today’s technological and geopolitical upheavals have changed what companies need from their leaders.
诺赫里亚指出:“领导者的职责其实一直没变,只是变化的形式在不断变化而已。”那些能够适应时代要求的人最终会取得成功,而那些无法适应的人则不会。他将这些见解总结成了一本新书。他认为,CEO最重要的职责不是“独自做出所有决策”,而是“创造一个让他人能够高效决策的环境”。领导者应该把时间投入到提升组织的影响力上,而不是仅仅满足各种短期需求。
The demands of the job have been “more constant than different,” he says: The people who respond well to the conditions of their time “end up writing a great chapter, and the people who respond to it poorly don’t.”
诺赫里亚还担任着Thrive Capital的董事长。该基金的创始人兼管理合伙人乔什·库什纳(Josh Kushner)曾计划与国际足联合作推广世界杯的商业化项目,但该项目引发了强烈反对,最终被迫放弃。库什纳还投资了OpenAI和SpaceX。诺赫里亚认为,人工智能(AI)将成为这一代CEO面临的主要挑战——尽管AI也为那些身处高层、感到孤独的领导者提供了新的解决方案。
Nohria has distilled such insights into a new book, Its most important message, he says, is that the CEO’s job is “not to make all the decisions, but to create the conditions that allow other people to make decisions well.” Leaders should invest their time “to multiply impact rather than to answer demands.” Nohria also chairs Thrive Capital, whose founder and managing partner, Josh Kushner, recently backtracked on a plan with FIFA to commercialize the World Cup, after it generated a fierce backlash. Kushner has invested in OpenAI and SpaceX, and his former HBS teacher sees AI as the defining challenge for this generation of CEOs — even if it also offers an answer for those who find it lonely at the top.
诺赫里亚认为,这项技术将开启一个去中心化的新时代,这可能会让CEO们感到压力倍增。但他强调,在一个去中心化的组织中,领导者的作用反而更加重要。“愿景、团队协作、共同目标以及企业文化——这些因素在未来将变得愈发关键,而这正是CEO的职责所在。”安德鲁·埃奇克利夫-约翰逊(Andrew Edgecliffe-Johnson)也认为,人工智能是一项具有变革性的技术:它将如何改变CEO的角色呢?
The technology heralds a new era of decentralization, he believes, and that will make the people CEOs have surrounded themselves with feel threatened. But the leader’s job is “even more compelling” in a decentralized organization, Nohria argues. “Vision, alignment, purpose, culture — these things will become even more important in the future of these organizations, and that is uniquely the job of the CEO.” Andrew Edgecliffe-Johnson: AI is a transformational technology. What do you think it changes about the CEO’s role?
尼廷·诺赫里亚(Nitin Nohria):我们目前还无法完全了解人工智能(AI)将如何影响《财富》500强企业的首席执行官们的工作方式,也无法预测AI会在多大程度上重塑企业的业务流程和员工结构,或者哪些领域会出现新的盈利机会。但我敢肯定:任何在今天上任的首席执行官,如果到本世纪末仍未找到应对这些变化的办法,恐怕都称不上是一位出色的CEO。
Nitin Nohria: We don’t have visibility yet into all the ways in which AI is going to play out in the lives of a Fortune 500 CEO, how much AI will rearchitect firms’ business processes and workforces, or where we will see opportunities for new revenue. But I’m sure that any CEO who comes of age today, if they haven’t come up with an answer to that by the end of the decade, will not be [a] great [CEO].
不过,AI确实为首席执行官们提供了新的工具——比如“虚拟董事会”(即由AI辅助决策的机制),以及一种能够反思自身思维方式的工具,这些都有助于缓解首席执行官们所面临的孤独感。不过,如果仅仅将AI视为一种替代人类的工具,很可能会犯错。相反,如果能够合理利用AI(比如让高管团队中的两名成员持续提供高级智能支持,帮助我们进行更深入的讨论、激发新的思考方式,并促使我们做出更明智的决策),那反而会带来积极的影响。
The second part, though, is that AI provides opportunities for CEOs to have a virtual board of directors, a new person on the team, and a way of interrogating their own thinking which may reduce the loneliness of being a CEO. If you end up using it as a substitution, I think you’ll probably end up making a mistake. But if you say, “It would be nice to have, out of the eight people in my executive team, two people who bring to us a superintelligence on an ongoing basis that informs our discussions, interrogates our discussions, causes us to think differently, and forces us to make judgment calls better,” that could be a plus. To what extent does AI change the structure of the modern corporation? Companies have organized themselves in functional silos, and this is a cross-functional technology.
那么,AI在多大程度上改变了现代企业的组织结构呢?传统上,企业都是按照职能划分成各个独立部门(即“职能孤岛”)来运作的,而AI恰恰是一种跨职能的技术。作为研究组织结构的人,我注意到随着时间的推移,企业的组织形式一直在“去中心化”与“集中化”之间摇摆。我认为这次AI的普及将再次推动企业走向“去中心化”的方向。毕竟,过去设立大型总部的原因是什么呢?是因为企业无法为每个业务部门都配备足够的财务总监或法律顾问;企业认为这些专业人才非常宝贵,因此希望将他们集中在总部。但现在,我们可以将这些专业能力直接带到业务一线。我认为这将是企业组织结构再次发生重大变化的契机——那些原本集中在总部的专业能力,将会被重新分配到各个业务部门中去。那么,这对首席执行官的权力地位来说会构成威胁吗?
As a student of organization structure, it’s been striking to see the pendulum swing between decentralization and centralization over time. I think that this will be a moment of decentralization again. Because what was the reason to have a large headquarters? It’s because we could not hire enough CFOs or general counsels to put into every business. [Companies] say, “These are precious forms of expertise. We want to keep them in the center.” But now you could bring all of that intelligence to the edge. I think this is going to be another decentralizing moment in which we can bring the expertise that resided in the headquarters back out to the front lines. Is that threatening for the central power of the CEO? Some of the current friction in the adoption of AI comes from the fact that it does restructure power in an organization. When power changes in organizations, companies end up having friction to adapt to that power. Because there’s one thing that is eternally true about human beings: that nobody gives [up] power easily. I’m not sure that it makes the CEO necessarily less powerful. I think it makes the corporate infrastructure that CEOs have usually surrounded themselves with feel more threatened.
当前在人工智能(AI)应用过程中存在的一些摩擦,其实源于AI会重新调整组织内部的权力结构。当组织内部的权力结构发生变化时,企业就需要努力适应这种变化。因为关于人类有一个永恒的真理:没有人会轻易放弃自己的权力。虽然这并不一定意味着首席执行官(CEO)的权力会减弱,但我认为这会让CEO们通常所依赖的企业管理体系感到更加受到威胁。
The subtitle of your book is . Are we entering a new realm of CEO responsibility when some CEOs are overseeing technologies they say could end humanity?
您书的副标题是“当我们的一些CEO正在监督那些可能威胁人类生存的技术时,我们是否正在进入一个CEO责任全新的时代?”
AI will create yet another set of profound responsibilities to make sure that businesses’ relationship with society is not one in which society says business is harmful. All these CEOs will have an added [responsibility to] navigate AI so that people feel that this moment was to the benefit, in the end, of society, even though there are often some dislocations along the way. You do have to, as CEOs, be responsive to the fact that your license to operate comes from society.
AI将会带来一系列新的责任,以确保企业与社会之间的关系不会导致社会认为企业具有危害性。所有这些CEO都必须承担起引导AI发展的责任,让公众相信AI的发展最终会对社会有益——尽管在这个过程中可能会遇到一些暂时的混乱或问题。作为CEO,你必须意识到自己的经营许可其实来自社会,因此必须对社会的需求做出响应。
How do you apply these principles in your role as chairman of Thrive? My role at Thrive is at its core to remain a teacher. Josh [Kushner] and others knew me as a teacher, and the job of the teacher, in my experience, is much more to ask the right questions than say that I have the right answers, and to ask questions that interrogate our thinking, that force us to think more deeply.
您在Thrive公司担任董事长时,是如何将这些原则付诸实践的?
My role at Thrive is at its core to remain a teacher. Josh [Kushner] and others knew me as a teacher, and the job of the teacher, in my experience, is much more to ask the right questions than say that I have the right answers, and to ask questions that interrogate our thinking, that force us to think more deeply.
在我看来,作为Thrive的董事长,我的核心职责就是扮演“教师”的角色。Josh Kushner等人认识我,也知道我的工作方式:我的职责更多是提出正确的问题,而不是自以为已经掌握了所有答案;这些问题能够挑战我们的思维方式,迫使我们进行更深入的思考。
What was your role in Thrive’s recent discussions with FIFA, and how does the way that investment idea played out map to the themes of your book?
您在Thrive公司与国际足联(FIFA)的最近谈判中扮演了什么角色?这次投资决策的最终结果如何与您书中的主题相呼应?
A central part of my role as chairman of Thrive is to work with the leadership team, asking questions and helping them think through the choices they face. In my book, I write about how difficult it can be for leaders to revisit their own decisions, especially when they believe strongly in what an idea could achieve. CEOs will not get every judgment right, but that alone should not stop them from being ambitious. I believe what matters in these moments is having the courage to take responsibility within the organization and learn from the experience. That is what I observed in Josh: a willingness to acknowledge that things had not worked out as hoped and move forward.
作为Thrive主席,我的核心职责之一是与领导团队共事,通过提问帮助他们深思面临的抉择。在书中,我写道领导者重审自身决策有多么困难,尤其是当他们坚信某个想法能成就大事时。CEO不可能每次判断都正确,但这不应阻碍他们的雄心壮志。我认为关键在于:在这些时刻,要有勇气在组织内承担责任,并从经验中汲取教训。这正是我在Josh身上观察到的:他愿意承认事情未如预期般发展,并继续前行。
What would you say, of all of the things that you’re covering in this book, CEOs struggle with most frequently?
您认为,在书中涵盖的所有内容中,CEO最常面临的挑战是什么?
Staying connected to the reality of the business. Its natural gravity is to draw you away from this reality. I studied how CEOs spend their time, and the giant surprise for people is how disconnected they are from the front lines of their own businesses. So a [typical] CEO will spend 30% of their time with their top management team, and less than 5% of the time with the front lines. Truth is closer to the reality of the customer, and it’s the front lines who are leading the customer. A CEO is at risk over time if they’re not spending any time there, and they’re getting all of that information filtered through the system. They have to be super disciplined to stay connected with the reality of the business.
保持与业务现实的联系。其自然引力会将你从现实中拉离。我研究过CEO如何分配时间,令大众惊讶的是,他们与自家业务一线竟如此脱节。通常CEO会花30%的时间与核心管理团队在一起,而与一线员工相处的时间不足5%。真相更贴近客户现实,而一线员工正是引领客户的人。若CEO长期不投入时间在一线,仅通过系统获取过滤后的信息,便会陷入风险。他们必须极度自律,才能与业务现实保持联系。
Staying connected to the reality of the business. Its natural gravity is to draw you away from this reality. I studied how CEOs spend their time, and the giant surprise for people is how disconnected they are from the front lines of their own businesses. So a [typical] CEO will spend 30% of their time with their top management team, and less than 5% of the time with the front lines. Truth is closer to the reality of the customer, and it’s the front lines who are leading the customer. A CEO is at risk over time if they’re not spending any time there, and they’re getting all of that information filtered through the system. They have to be super disciplined to stay connected with the reality of the business.
值得一提的是,帮助某人登上高位的技能,未必是让他们在任上取得成功的技能,Nohria在HBS播客中表示。他说,新任CEO最大的惊讶之一,是意识到他们不能——也不该——独自经营公司。
Notable The skills that help someone land the top job aren’t necessarily the ones that make them successful once they get there, Nohria told an HBS podcast. One of the biggest surprises for new CEOs, he says, is realizing that they can’t — and shouldn’t — run the company themselves.