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“解脱还是遗憾”:指导格雷格·布朗在摩托罗拉解决方案公司做出重大决策的准则‘Relief or regret’: The rule that guides Greg Brown’s biggest calls at Motorola Solutions

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现场格雷格·布朗(Greg Brown)于2008年出任当时名为摩托罗拉(Motorola)公司的首席执行官。但他认为,直到最近十年,自己才真正成为“一个相当不错的CEO”。他将这归功于一系列职业生涯险遭不保的经历——正是与维权投资者和私募股权投资者的交锋,成就了今天的他。

The Scene Greg Brown became chief executive of what was then Motorola in 2008. But it’s only in the last decade that he thinks he has become “a reasonably good CEO.” And he credits a series of career-threatening encounters with activist and private equity investors for getting him there.

摩托罗拉发明了移动电话,但当布朗接手时,其手机业务已被诺基亚和三星超越。苹果公司在两个月前刚刚推出了iPhone,布朗断定公司在智能手机领域没有未来,当时该业务每季度亏损数亿美元。

Motorola invented the mobile phone, but by the time Brown was handed the reins, its cellphone business had been outpaced by Nokia and Samsung. Apple had introduced the iPhone just two months earlier, and Brown concluded that his company had no future in smartphones, which were losing hundreds of millions of dollars a quarter.

他在接受“CEO信号”(The CEO Signal)栏目采访时回忆道:“如果按当时的趋势推算,我们距离破产只有一年半到两年的时间。”

“We were a year and a half to two years away from bankruptcy, extrapolating out,” he recalls in an interview for The CEO Signal.

布朗下定决心剥离其品牌最为人知的移动业务,并表示如果他在2011年没有这样做,“这家公司将不复存在”。这让他得以着手打造崭新的摩托罗拉系统公司(Motorola Solutions)。这家被忽视的“明珠”此前“埋没在”母公司的底层,如今已成为关键公共安全技术领域的领军者。它目前为警察局、学区和医院提供各种工具,从通信网络、AI辅助视频分析到无人机和防务设备。

Brown resolved to spin off the mobility business for which his brand was best known, and says now that “there wouldn’t be a firm” if he had not done so in 2011. That let him start to build the new Motorola Solutions, an overlooked “jewel… buried in the bowels” of the parent company, as a leader in critical public-safety technologies. It now provides police forces, school districts, and hospitals with tools ranging from communications networks and AI-assisted video analysis to drones and defense equipment.

但是,正是这次分拆让布朗的公司走上了如今价值750亿美元的发展道路,而它差一点就未能实现。在董事们于最后关头动摇、讨论是否应该维持公司整体并“解雇布朗”时,他向他们发出了要么支持他、要么炒他鱿鱼的最后通牒。

But the separation that set Brown’s company on a path to today’s $75 billion valuation nearly didn’t happen. As directors wobbled at the eleventh hour, debating whether to keep the company together and “get rid of Brown,” he confronted them with a back-me-or-sack-me ultimatum.

“我说,‘我不管你们怎么处置我,但如果不把手机没收并带出去,你们就是疯了。想开枪就开枪。但要是你们采取其他任何做法,那就是疯了。’”他最终占了上风,但这并非他面临的最后一次考验。2014年,在激进投资者ValueAct的压力下,摩托罗拉解决方案(Motorola Solutions)的董事会成员就是否出售整个公司展开了辩论。布朗此前已审视并否决了这一想法,他认为通过拍卖流程分散业务注意力,并冒着以低迷价格出售的风险,是“愚蠢”的。

“I said, ‘I don’t care what you do with me, but you’re out of your minds if you don’t separate and exit cellphones. You want to shoot me? Shoot me. But you’re crazy if you do anything differently.’” He prevailed, but it was not his last test. In 2014, under pressure from the activist investor ValueAct, Motorola Solutions board members debated whether to sell the whole company. Brown, who had already examined and rejected the idea, thought it would be “dumb” to distract the business with an auction process and risk selling at a depressed price.

“我说,‘放屁,我们不会那么做,’”他回忆道,“如果你想解雇我,那就尽管解雇。”他起草了一封辞职信,但妻子在一个深夜说服了他,认为辞职毫无意义。他后来就自己“情绪化”的表达方式向董事会道歉,但并未对其论点的内容表示歉意。

“I said, ‘Bullsh*t, we’re not doing that,’” he recalls, “And if you want to fire me, go ahead and fire me.” He drafted a resignation letter, only for his wife to convince him late one night that quitting made no sense. He later apologized to the board for his “emotional” delivery, but not for the substance of his argument.

这些对峙反映了布朗在任期间所承受的巨大压力:在他担任首席执行官的18年里,董事会中始终有激进投资者或私募股权投资者。卡尔·伊坎(Carl Icahn)、ValueAct和银湖资本(Silver Lake)都带来了少有其他同行所经历的长期严格审视。

Those standoffs speak to the uncommon amount of pressure under which Brown has operated: For each of his 18 years as CEO, he has had an activist or a private equity investor on his board. Carl Icahn, ValueAct, and Silver Lake have each brought a level of extended scrutiny that few of his peers have faced.

如何将最棘手的投资者转化为战略盟友 布朗上任时,摩托罗拉已受到伊坎的围攻。这位资深激进投资者发起了一场代理权争夺战,并呼吁公司将自身拆分。布朗承认,起初他对伊坎感到畏惧,但他决定积极应对,尽管董事会反对和解。“我也知道别无选择,”他解释道:“卡尔迟早都会采取行动。”他表示,两人达到了相互尊重的境界,伊坎“知道我会说到做到”,而布朗也感到,应对伊坎频繁来电的“耐力测试”使他成为了一位“更坚韧、更强大”的首席执行官。

How to turn the toughest investors into strategic allies Motorola was already under siege from Icahn when Brown started. The veteran activist had launched a proxy battle and was calling for the company to split itself up. Brown admits to feeling intimidated by Icahn at first, but he decided to engage, even as his board objected to settling. “I also knew I had no choice,” he explains: “Carl was coming one way or the other.” The two men reached a point of mutual respect, he says, where Icahn “knew I would do what I said I would do,” and Brown felt that the “endurance test” of answering Icahn’s frequent calls had made him a “tougher and stronger” CEO.

ValueAct在2014年提出的挑战对布朗来说是一次沉重的打击;尽管他最初拒绝了ValueAct提出的全面出售公司方案,但在ValueAct的再三劝说下,他最终同意撤销自己此前完成的最大规模收购交易。布朗解释道:“我坚信‘理念的优胜者才能取得成功’;因此,我们应该放下个人的自负,问问自己:‘现在该怎么做才是正确的?’今天的决定可能与三四年前的不同。”尽管他曾对董事会大发雷霆,但他还是同意测试是否有买家愿意收购整个摩托罗拉解决方案公司(Motorola Solutions)。这一过程证实了他的判断:没有买家愿意收购整个公司,但这一事件引起了Silver Lake的注意。这家专注于科技领域的私募股权公司提出以10亿美元的投资换取两个董事会席位,布朗认为这是个引入新资金和专业知识的绝佳机会。他现在表示:“让Egon Durbin和Greg Mondre加入我的董事会,是我做过的最正确的决定之一。”

ValueAct’s 2014 challenge was scarring, but even as Brown rejected its push for a full-blown sale, he listened and ultimately agreed when it challenged him to unwind the largest acquisition he had made up to that point. “I am a believer in a meritocracy of ideas,” he explains. “Check your ego at the door [and ask], ‘What’s the right thing to do now?’ And that decision today might be different than what you would have decided three or four years ago.” Despite his outburst to the board, he also agreed to test whether any buyer wanted the whole of Motorola Solutions. The process confirmed his belief that none did, but it caught the attention of Silver Lake. When the tech-focused private equity firm proposed investing $1 billion in exchange for two board seats, Brown saw a chance to bring in fresh capital and expertise. Bringing Silver Lake’s Egon Durbin and Greg Mondre onto his board was “one of the best decisions I ever made,” he says now.

2024年,摩托罗拉解决方案公司买下了Silver Lake持有的可转换债券;此后Durbin和Mondre都离开了董事会。布朗表示,与他们以及ValueAct、Icahn的合作经历让他成为了一名更优秀、更具责任感的领导者。“这次经历让我从一个以管理者思维方式工作的CEO,转变为一个以所有者思维方式工作的CEO。”他坦言:“现在在决策时,我会问自己:‘如果你用的是自己的钱,还会这么做吗?’”布朗承认,这个过程中确实有一些艰难的时刻,但这些经历让他明白了许多重要的道理,并将这些道理传授给了下属们,尤其是关于坦诚的重要性。“要勇于承认自己的错误、犹豫不决的情况以及自身的弱点——只要说实话就好,不要胡说八道。”至于如何将最优秀的人才投入到最重要的项目中,布朗认为自己是一个善于学习的人,从不介意提出“愚蠢的问题”。不过他也意识到,自己在信息筛选和时间管理方面做得还不够好。

Motorola Solutions bought out Silver Lake’s convertible notes in 2024, and Durbin and Mondre have since left its board, but Brown says his experience with them, ValueAct, and Icahn made him a better, more accountable leader. “It made me transition as a CEO that thinks like a manager to thinking like an owner,” he says. The difference is that, now, when deploying capital, he asks himself: “Would you do that with your own money?” There were “dark moments” in the process, Brown admits, but it taught him lessons that he now teaches to people who report to him, including on the importance of candor. “Share your mistakes. Share your indecision. Share your vulnerability. Just tell the truth,” he says. “Don’t bullsh*t around.” How to put your best people on your biggest problems Brown describes himself as a consummate learner who is not embarrassed to ask “dumb questions.” But he realized several years ago that he was doing a poor job of prioritizing the information he consumed and managing his time.

“起初,我更倾向于亲自动手做事,而不是把任务交给别人去完成,”他说。因此,他决定退一步,仔细思考自己真正需要哪些信息来管理公司,以及需要多频繁地查看这些信息。现在,他随身携带一台 iPad,里面存储着公司的财务数据、运营数据以及市场竞争情况的相关信息,还有非常详细的组织结构图。

“Early on, I was more doer than delegator,” he says. So he stepped back and asked what information he really needs to run the company, and how often he needs to see it. He now carries an iPad packed with financial, operational, and competitive data — and very detailed org charts.

他说,自己大部分时间都在扮演“首席人力资源官”和“领导力发展官”的角色。这意味着他需要通过 iPad 以及一对一的会议,持续关注公司高层管理人员的表现、潜力以及他们的“可替代性”。这个做法源于一次经历:当时他要求团队列出公司面临的最大四到五个挑战,以及公司最优秀的八到十位高管,结果发现这些最优秀的人才并没有投入到解决公司最紧迫的问题或抓住最重要的机会中去。

He spends the largest share of his time playing the role of “chief people officer and leadership officer,” he says. That means that he’s constantly tracking people in the top four levels of the company, on his iPad and in one-on-one meetings, to assess their performance, potential, and “replaceability.” It’s a practice informed by a moment when he asked his team to list the company’s four or five biggest challenges and its eight or 10 strongest executives, only to find that none of its best people were working on its biggest problems — or opportunities.

布朗在评估收购交易时,会遵循一个简单的原则:如果完成这笔交易会让人感到“如释重负”,那么就继续推进;如果会感到“后悔”,那就放弃这笔交易。正是这个原则帮助他成功完成了摩托罗拉解决方案公司的多次收购。不过,那些被他决定放弃的收购项目同样具有重要意义。

The ‘relief or regret’ rule for weighing up deals Brown has reshaped Motorola Solutions through dozens of acquisitions, but the ones he decided not to pursue have been just as important.

他曾为一家价值 50 亿美元的收购目标耗费了大量精力——这笔交易本可以为公司打开一个全新的市场。但在最后一刻,他询问团队如果放弃这笔交易会作何感受,结果发现另一家公司已经抢先收购了这家公司。团队成员表示他们会感到如释重负,事实也确实如此。现在,他将其作为自己做每个重大决策时的参考原则,并建议其他高管在做出重要决定后的 90 天或 6 个月内反思一下:自己是否感到如释重负,或者感到后悔。他说,这种反思能帮助他们判断自己及团队是否做出了正确的选择。

He labored over one $5 billion acquisition target that would have opened up an interesting new market, but then asked his team at the last minute what they would feel if they decided not to do the deal and then found out that another company had bought it: “Relief or regret?” Brown’s executives predicted they’d feel relieved, “and that’s exactly what happened.” It’s a rule of thumb he now uses for every major decision he makes, and he advises other executives to take a step back 90 days or six months after an important choice and ask whether they feel relief or regret. That, he says, will inform them whether they and their team members are making the right calls.

布朗为何不担心警务工作的未来?那些令布朗感到兴奋的公共安全创新技术(比如能够在警察到达之前就被派往犯罪现场的无人机)让一些批评者联想到反乌托邦的科幻场景。尽管这部电影已经上映了四十年,布朗却只看过一次;他认为,这些技术只会增强人类的警务能力,而不会取代人类的工作。

Why Brown doesn’t fear a future for policing The public-safety innovations that excite Brown, like drones that are dispatched to assess crime scenes before officers can reach them, remind some critics of dystopian sci-fi. Four decades after came out, Brown has watched the film only once, and he believes technology will enhance human policing rather than supplant it. There may one day be as many police drones in the sky as there are police cars on the street, he thinks, but “before dispatching a police officer, why wouldn’t you send a drone that can travel 60 miles an hour, that can get to the site on average in 45 seconds?”

“未来,天空中可能会有和街道上警车一样多的警用无人机,”他说,“但在派遣警察之前,为什么不先派出一架时速可达60英里、平均能在45秒内到达现场的无人机呢?”

Motorola Solutions’ contracts to supply US federal immigration agencies have generated pushback, but Brown says it does not sell “spying or surveilling” technologies. People, he says, “don’t want Big Brother surveillance. They don’t want to be watched and have information gained in an illegal way or monetized in an inappropriate way.” As autonomous systems advance, he adds, his company’s offerings keep humans “in the loop,” making critical decisions such as whether weapons should be deployed.

摩托罗拉解决方案公司(Motorola Solutions)与美国联邦移民机构签订的合同引发了一些争议,但布朗表示该公司并未出售用于“间谍活动或监视”的技术。他说:“人们不希望被‘老大哥’式的监控系统所监视;他们也不希望自己的个人信息被非法收集或被不当利用。”他补充道,随着自主系统的不断发展,他们公司的产品依然会让人类参与到关键决策中(比如是否需要使用武器)。

Motorola Solutions’ contracts to supply US federal immigration agencies have generated pushback, but Brown says it does not sell “spying or surveilling” technologies. People, he says, “don’t want Big Brother surveillance. They don’t want to be watched and have information gained in an illegal way or monetized in an inappropriate way.” As autonomous systems advance, he adds, his company’s offerings keep humans “in the loop,” making critical decisions such as whether weapons should be deployed.

“人们担心技术会自主做出危险决策,”布朗说,“但在公共安全领域,我认为这种情况不会发生;坦率地说,我认为这种情况在军事或美国工业国防技术领域也不会发生。”

“People worry about the advance of technology and making independent decisions autonomously or in a dangerous environment. I don’t,” Brown says. “In public safety, I just don’t think that will happen. And, quite frankly, I don’t think that’s going to happen in the military or US industrial defense technology segment either.”

他预测,社会确实需要监控那些危险的特殊情况(即‘边缘案例’)。不过,对于机器人警察(RoboCop)技术和人工智能(AI),他更倾向于持乐观态度。据《Semafor》杂志的罗汉·戈斯瓦米(Rohan Goswami)报道,备受关注的Flock Safety公司正考虑出售其业务;该公司在最近的一次融资中估值为83亿美元,其技术和在执法机构中的影响力可能会吸引泰瑟枪制造商Axon或摩托罗拉解决方案公司等企业。

Societies will need to monitor dangerous “corner cases,” he predicts. “But I am much more an optimist than a bear case person when it comes to RoboCop technology or AI.” Notable Flock Safety, which is facing scrutiny over the proliferation and alleged abuse of its cameras, is weighing a sale, Semafor’s Rohan Goswami reports. Flock was valued at $8.3 billion in a recent fundraising, and its technology and reach inside law-enforcement agencies could appeal to firms like Taser maker Axon, or to Motorola Solutions.