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中国城市通过提供补贴和廉价算力来吸引人工智能电影工作室Chinese cities offer subsidies and cheap computing to lure AI film studios

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中国各地政府正通过提供租金补贴、生活津贴和廉价算力,竞相吸引AI电影制作者,路透社周五报道。

Local governments across China are competing to attract AI filmmakers with subsidised rent, living allowances and cheap computing power, Reuters reported on Friday.

朱智立两年前在深圳创办了一家AI电影工作室。他告诉该通讯社,如今大城市和小城镇的官员每天都给他打电话,邀请他将技术或公司迁至当地。

Zhu Zhili set up an AI film studio in Shenzhen two years ago. He told the agency that officials from big cities and small towns now call him every day, asking him to move his technology or his company to them.

他同时还担任深圳制作公司华策影视(China Wit Media)AI生成内容部门负责人。

He also runs the AI-generated content department at China Wit Media, a Shenzhen production company.

这些激励措施沿用了中国打造电动汽车、光伏和机器人产业的惯用剧本。

The incentives follow the playbook China used to build its electric vehicle, solar and robotics industries.

5月,上海开始向微短剧制作方提供算力资源并托管AI模型。北京设立了2.6亿元(约3900万美元)的影视科技专项基金。

In May, Shanghai started giving computing capacity and hosting AI models to micro-drama producers. Beijing has set up a 260 million yuan ($39 million) fund for film and video technology.

作为中国电影产业中心的北京怀柔区,也发放可抵扣AI短剧算力账单的代金券。深圳则为AI影视人才提供技术支持和更低廉的租金。

Beijing’s Huairou district, a centre of the Chinese film industry, also hands out vouchers that cut computing bills for AI short dramas. Shenzhen, for its part, offers technical support and cheaper rent to AI film talent.

制作成本迅速下降。据央视报道,制作一分钟AI短剧的成本从2026年初的5000元降至年中仅需几百元。

Production costs have dropped fast. According to state broadcaster CCTV, making a minute of AI short drama cost 5,000 yuan at the start of 2026 and only a few hundred yuan by mid-year.

海南电影导演专业学生潘晓军告诉路透社,他利用AI创作一个超现实婚礼场景仅花费1400元,而传统拍摄需6万元。地方补贴和免租政策进一步压低了他的算力成本。

Pan Xiaojun, a film-directing student in Hainan, told Reuters he could create a surreal wedding scene with AI for 1,400 yuan, against 60,000 yuan for a conventional shoot. Local subsidies and rent waivers brought his computing costs down further.

流媒体平台也加入行列。爱奇艺CEO龚宇8月表示公司将“All in AI”,并开始补贴在其平台发布AI内容的部分创作者。

Streaming platforms have joined in. iQIYI chief executive Gong Yu said in August that the company was going all in on AI, and it now subsidises some creators who publish AI content on its service.

国家电影局还批准了博纳影业出品的90分钟科幻电影《三星堆:未来纪事》上映。这是首部获得院线公映许可的中国主流电影公司AI电影。

The National Film Administration has also cleared Sanxingdui: Future Memories, a 90-minute science-fiction film from Bona Film Group, for cinema release. No other AI film from a major Chinese studio has received that approval.

然而,供给可能已超过了需求。据数据机构DataEye统计,1月至6月期间,抖音上架了221,900部AI剧集,其中仅有1,055部播放量突破1亿次。

Supply may already be outrunning demand, however. Between January and June, 221,900 AI shows went up on Douyin, ByteDance’s Chinese TikTok. Only 1,055 of them passed 100 million views, according to data firm DataEye.

反弹也在加剧。演员担心肖像权被滥用,配音演员担忧饭碗不保,观众则抱怨抄袭现象严重。有人认为,未使用AI制作的粗糙动画电影《牛莱》取得票房成功,正是对这一趋势的反叛。

The backlash is growing too. Actors worry about the use of their likenesses, voice actors fear for their jobs, and viewers complain about plagiarism. Some saw the box-office success of Niu Lai, a crudely animated film made without AI, as a reaction against the trend.

中国已要求AI生成内容须显著标识,但尚未制定版权规则。今年4月在戛纳电影节首映AI动画电影的导演曹艺文告诉路透社,欧洲正在观望中国是否会出台相关法律。

China already requires AI-generated content to carry clear labels, but it has yet to set copyright rules. Filmmaker Cao Yiwen, who premiered an AI-animated film in Cannes in April, told Reuters that Europe is waiting to see whether China writes those laws.