劳拉·库恩斯伯格报道 BBC的财务状况和观众收听收看习惯的改变“很可能意味着”部分频道和广播电台不得不关闭,以便将资源投入到点播服务中,其总干事表示。
By Laura Kuenssberg The BBC's financial situation and changing audience habits "may well mean" some channels and radio stations have to close so resources can be invested in on-demand services, its director general has said.
在BBC寻求节省5亿英镑之际,马特·布里廷在BBC One的《周日与劳拉·库恩斯伯格》节目中表示,“我们无法保证任何节目或任何频道会永远存在”。
As the BBC seeks £500m savings, Matt Brittin told BBC One's Sunday With Laura Kuenssberg that "we wouldn't guarantee any programme or any channel will exist forever".
他说:“紧张的财务状况意味着我们不得不比预期更早地审视其中一些决定。”
He said: "The tight financial situation means that we're having to look at some of those decisions a bit sooner than we might like."
他还表示,观众行为也在迅速变化。“如果大多数观众通过点播方式获取内容,我们就必须审视所有这些不同服务的价值和成本。”布里廷表示,他在削减开支时的重点是“将对观众的影响降至最低”。
Audience behaviour is also rapidly changing, he said. "If most of an audience is getting things on demand, we have to look at the value and the cost of all of those different services." Brittin said his focus when making savings was to "minimise the impact on audience".
他解释道:“我们可能会有一些频道和服务,通过传统广播收看的人只有10万,但通过iPlayer收看同类节目的人却有50万。
He explained: "We might have some channels and services where maybe 100,000 people are watching the broadcast service but 500,000 are getting those programmes on iPlayer.
“何时将该服务完全迁移到点播模式是合适的?而我的部分职责是为缴纳牌照费的观众维护物有所值。”他说,BBC应该“用不同的方式触达受众,而我们却被锁定在昨天的内容消费模式中,实际上受众早已生活在明天的世界里”。
"When's the right time to migrate that service fully to being on-demand? And part of my job is to safeguard value for money for the licence fee payer." The BBC should go "in different ways to reach audiences and we're locked into yesterday's model of how people consume content, and actually the audience is always already living in tomorrow's world", he said.
近几个月来,BBC宣布了一系列裁员和停播节目的计划,包括《空白填空》、《名人大师》、《阿波罗现场》和《足球焦点》,预计还将有进一步削减。
In recent months, the BBC has announced a series of closures of jobs and programmes including Blankety Blank, Celebrity Mastermind, Live At The Apollo and Football Focus, and further cuts are expected.
布里廷于5月接任BBC总干事,此前他在谷歌担任欧洲、中东和非洲地区总裁长达十年。
Brittin took over as BBC director general in May after a decade as president of Google in Europe, the Middle East and Africa.
当库恩斯伯格问他是否允许由AI制作和主持节目时,布里廷回答:“我会允许,但在护栏范围内。”他补充道:“我们想尝试这项技术,了解它能做什么、不能做什么,但我之所以在这里,是因为我相信人类的创造力。”"我认为我们所做的任何事情都不应被AI取代。我认为有很多地方AI可以帮助我们让牌照费发挥更大作用,也能辅助我们的决策和创作。但它无法替代人类。" 他还警告称,未来少数科技巨头过度掌控信息存在危险。"我们正处于AI起飞的时刻。因此我认为存在这样一种危险:未来将由六家公司控制信息获取、信息创造以及虚假信息的产生。" 他说。"六家公司,没有一家是欧洲的,更别提英国了。在这样的世界里,这里有BBC。它是超过5亿人最信任的机构。" 当被问及是否信任大型科技公司时,他回答:"平台有很多,所以我不会天然信任任何一个平台。"我认为你要做的是持续审视这些事物如何运作,以及你的内容能否出现在正确的位置并履行其使命。"我认为BBC及我们的应用和服务应该成为算法的解药。你去的其他任何地方都是由某种商业利益驱动的。" 完整采访将于9月27日英国夏令时间09:00在BBC One和iPlayer播出,由劳拉·库恩斯伯格主持。
Asked by Kuenssberg if he would allow a programme to be made and presented by AI, Brittin replied: "I would do, within guardrails." He added: "We want to experiment with this technology and understand what it can and can't do, but I'm here because I believe in human creativity. "I don't think anything we do should be replaced by AI. I think there are lots of places where AI can help us make the licence fee go further, but also help us in our decision-making and creativity. But it's not a substitute for humans." He also warned of the danger of a handful of tech companies having too much control over information in the future. "We're also in this moment where AI is in takeoff. So I think there's a danger that six companies will control access to information in future and the creation of information and misinformation," he said. "Six companies, none of them European, let alone British. In that world, here's the BBC. It's the most trusted organisation by over half a billion people." Asked if he trusted big tech companies he replied: "There's a lot of platforms out there, so I wouldn't trust any platform innately. "And I think what you do is you keep under review how those things work and whether your content can show up in the right place and fulfil its mission. "I think the BBC and our apps and services should be the antidote to the algorithm. Everywhere else you go is driven by some commercial interest." The full interview will be broadcast BBC One and iPlayer on Sunday with Laura Kuenssberg, on 27 September, at 09:00 BST.