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战争兄弟并非一直统治硅谷War Bros Didn’t Always Rule Silicon Valley

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2015年9月,Founders Fund在不列颠哥伦比亚省的一家生态度假村举办了一次闭门会议。大多数与会者是风投和该公司投资企业的人员,但他们也邀请了几位外部人士,包括计算机先驱艾伦·凯、作家尼尔·斯蒂芬森和我。

In September 2015, the Founders Fund hosted a retreat at an eco-resort in British Columbia. Most of the attendees were VCs and people from the companies the firm was backing, but they also invited a few outsiders, including computer pioneer Alan Kay, writer Neal Stephenson, and me.

一天早餐时,我坐在长桌对面,正对着凯。这位构想出Dynabook(基本上就是我们现在都在用的现代电脑)的人正大谈特谈他的功绩,这时Founders Fund的领军人物彼得·蒂尔一屁股坐在了他旁边。凯正处于讲故事高手的模式中,滔滔不绝地讲着优化鼠标和给史蒂夫·乔布斯出谋划策的往事,蒂尔听得越来越难以置信。终于,他忍不住了。“你到底是谁?”他质问凯。

One morning at breakfast I was sitting across from Kay at a long table. The man who conceived the Dynabook—basically the modern computer that we all use—was expounding on his exploits when Founders Fund leader Peter Thiel plopped down next to him. As Kay, in full raconteur mode, spun stories of optimizing the mouse and advising Steve Jobs, Thiel listened with increasingly visible incredulity. Finally, he couldn’t take it. “Who ARE you?” he demanded of Kay.

这位留着小胡子的传奇人物愣住了。他开始结结巴巴地念叨自己的资历,但很快意识到,对于一个不了解他履历的人来说,这听起来会荒谬地夸张。这就像让爱因斯坦或米克·贾格尔去解释他们自己一样。凯话音未落就停了下来,叹了口气。“我只是个过气的老家伙,”他说完便回去继续吃早餐。两个世界发生了碰撞,却未能产生共鸣。

The mustachioed legend was stunned. He began stumbling out his bona fides, but quickly realized that for someone unacquainted with his résumé, it would have sounded ridiculously overblown. It was like asking Einstein or Mick Jagger to explain themselves. Kay stopped mid-sentence and sighed. “I’m just an old has-been,” he said and went back to his breakfast. Two worlds had collided, and failed to connect.

几周前读《纽约时报》上 Sharon Weinberger 的一篇评论文章《硅谷从一开始就对了》时,我回想起了那个时刻。文章声称,人们常描绘的硅谷形象——受反主流文化驱动、渴望让世界变得更美好——是个骗局。如今硅谷赤膊上阵积聚巨额财富、向威权领袖俯首称臣、拥抱致命军事技术,只不过暴露了该行业一贯的真面目。(Weinberger 的这篇文章是在为她的新书《死亡之谷:大科技如何助推未来战争》造势。)“硅谷的价值观没变,变的是它的客户,”她写道,称该行业目前与军事技术的“热恋”“与其说是政治信仰的转变,不如说是市场适应的结果”。按这种解读,20 世纪 80 年代个人电脑革命和 90 年代互联网繁荣时期,那些关于自由表达和民主化的嬉皮士式理想,不过是海市蜃楼,是大科技公司推销产品、敛聚财富的投机伎俩。

I thought back to that moment a couple of weeks ago while reading an op-ed in The New York Times headlined “Silicon Valley Was Right From the Start,” by Sharon Weinberger. The essay claimed that the portrait often painted of the Valley as driven by the counterculture and a desire to make the world better was a sham. Today’s bare-knuckled approach to accumulating massive wealth, kowtowing to an authoritarian leader, and embracing lethal military technology simply exposes the industry for what it always was. (Weinberger’s essay was promoting her new book Valley of Death: How Big Tech Is Fueling the Future of War.)“Silicon Valley’s values haven’t changed, just its customers,” she wrote, calling the industry’s current love affair with military tech “less a story of political conversion than of market adaptation.” In that reading, all that hippie stuff about free expression and democratization during the 1980s PC revolution and the 1990s Internet boom was a mirage, an opportunistic feint by Big Tech to push its wares and garner the loot.

我不同意。依我看来,故事始于 20 世纪 70 年代末,一代认同反主流文化的技术专家秉持一套价值观,释放了创新力量,反讽地为行业如今的财富奠定了基础。是的,那场运动承袭了该领域军工渊源的火种。但即使国防部资金持续助推创新(DARPA 资助催生了图形用户界面、互联网和 Google 搜索),那一代人依然以理想主义、黑客式的造物热爱和对常规做法的鄙视为特征。

I disagree. The story as I see it is that beginning in the late 1970s, a new generation of technologists, identifying with the counterculture, operated with a set of values that unleashed innovation and ironically set the stage for the industry’s current wealth. Yes, that movement carried a torch from the field’s defense industry roots. But even as DOD funding kept fueling innovations (Darpa grants provided dough for the GUI, the internet, and Google Search), that new generation was characterized by idealism, a hackerish love of building things, and disdain for conventional practices.

这种思维方式不仅改变了计算机产业的发展方向,也影响了美国商业文化的形成。在苹果公司出现之前,首席执行官们上班时必须穿着西装;否则,他们根本不敢出现在公司里。否认这种理想主义的存在不仅是不准确的,而且还会让新一代国防承包商逃避他们转向生产致命武器(如武器装备)的责任。

That mindset changed not only the course of the computer industry, but the culture of American business. (Before Apple Computer, a CEO wouldn’t dare come to work in anything but a suit.) Denying the existence of that idealism is not only inaccurate, but it conveniently lets the new generation of defense contractors off the hook for their pivot toward deadly materiel.

当我和温伯格分享我的观点时,她承认,比起她身处华盛顿特区,我可能确实对科技文化进行了更多的研究。不过,她还是欣然为自己的专栏文章进行了辩护。“我们都是自身成长环境的产物,”她说,“如果你在和平红利时代长大,国防科技工作不断消失,国防资金变得不那么重要,你就会开始产生不同的价值观。”

When I shared my views with Weinberger, she acknowledged that I’d probably studied tech culture more than she had from her perch in Washington, DC. Still, she gamely defended her op-ed. “We’re all products of what we grow up in,” she says. “If you were growing up in the peace-dividend era, with defense tech jobs disappearing, the money from defense was less important, and you start to have different values.”

按照这个标准,市场从导弹控制模块向麦金塔电脑(Macintosh)的转变,与其说是价值观驱动,不如说是贪婪驱使。同样,她表示,近期对高科技武器的回归并不代表立场上的哲学转变,而是一个绝佳的机会,可以向急于利用硅谷创新的五角大楼出售产品。“这并不是说硅谷的所有员工一觉醒来突然觉得‘国防很酷’,”温伯格说。她认为,这种哪里有钱就去哪里的冲动,正是硅谷的决定性精神内核。“你们的首要准则就是让公司获得成功,”她说。“苹果为什么不跟军方合作?因为他们不需要。他们拥有消费市场。”事实上,苹果及其同行开创了电脑消费市场。而史蒂夫·乔布斯、比尔·盖茨等人所站在的巨人的肩膀上,并不是那些身穿短袖衬衫、揣着钢笔套、在洛克希德(Lockheed)打卡上班的书呆子,而是一群年轻而另类的计算机科学家。我的朋友约翰·马尔科夫(John Markoff)的书《老鼠说什么》(What the Dormouse Said)讲的就是反文化如何在硅谷经历巨大增长的时期为其定下了基调。本周交谈时,马尔科夫指出,硅谷从一个面向国防的产业转变为一个由反文化价值观塑造的产业,这一转折点源于三个关键的计算机实验室——人工智能先驱约翰·麦卡锡(John McCarthy)的斯坦福实验室,主办了道格拉斯·恩格尔巴特(Douglas Engelbart)具有突破性的图形用户界面(GUI)创新的斯坦福研究所(Stanford Research Institute),以及凯伊(Kay)的施乐帕洛 Alto 研究中心(Xerox PARC),后者基本上奠定了我们今天所有人使用的计算机的基础。

By that standard, the market shift from missile control modules to Macintoshes was driven not by values but by greed. Likewise, she says, the recent return to high-tech weaponry doesn’t represent a philosophical repositioning but a fortuitous opportunity to sell to a Pentagon eager to exploit the Valley’s innovations. “It's not like everybody in the workforce in Silicon Valley woke up and went, like, ‘Defense is cool,’” says Weinberger. That impulse to go where the money is, she argues, is the defining ethos of Silicon Valley. “Your prime directive is for your company to succeed,” she says. “Why didn't Apple work with the military? Because they didn't need to. They had the consumer marketplace.” Actually, Apple and its cohorts invented the consumer marketplace for computers. And the shoulders that Steve Jobs, Bill Gates, and others stood on were not those of pocket-protector-wearing nerds clocking into jobs at Lockheed, but young and freaky computer scientists. My friend John Markoff’s book What the Dormouse Said is all about how the counterculture set the tone for the Valley during its tremendous growth years. When we spoke this week, Markoff noted that the Valley’s transition point from a defense-oriented industry to one shaped by counterculture values rose from three pivotal computer labs—AI pioneer John McCarthy’s Stanford lab, the Stanford Research Institute, which hosted Douglas Engelbart’s groundbreaking GUI innovations; and Kay’s Xerox PARC, which essentially set the foundation for the computers that we all use today.

这些颇具影响力的机构曾是嬉皮士们的聚集地。马克夫(Markoff)指出,许多在这些实验室工作的人之所以选择在那里工作,其实是为了推迟服兵役、从而避免参加越南战争。“对他们来说,金钱并不是驱动力,”他说。“硅谷的创业文化源于两种截然不同的文化背景的融合:一方面是那些相信技术能够改变世界的反文化黑客和工程师;另一方面则是那些逐渐摆脱了军事背景、更加注重产品实用性的传统半导体行业从业者。”就在这些实验室蓬勃发展之际,一群工程师在“Homebrew Computer Club”(一个由政治激进分子李·费尔森斯坦(Lee Felsenstein)组织的团体)中聚集在一起。正是这群人开创了个人电脑产业,尤其是苹果公司(Apple)。当我第一次接触计算机行业时(那是20世纪80年代初),这种反文化的氛围让我深感震撼,也因此决定全身心地投入到这个领域的研究与报道中。我亲眼见证了那些技术理想主义者——比如早期的Macintosh团队——是如何在大型企业的框架内,创造出他们梦想中的产品的。

These influential institutions were hippie havens. In fact, says Markoff, many of the researchers in those labs worked there in order to get draft deferments to avoid the Vietnam War. “Money was not the motivating factor for these people,” he says. “The Valley’s entrepreneurial culture emerged from a fusion of the counterculture hackers and engineers who believed that technology would change the world, and the more traditional semiconductor culture, which quickly escaped its military roots.” While those labs were thriving, a ragtag group of engineers met at the Homebrew Computer Club, hosted by a political radical named Lee Felsenstein. That was the bunch that invented the personal computer industry, notably Apple. When I first became exposed to the computer world in the early 1980s, the countercultural nature of the enterprise blew my mind, and drew me into covering that world full-time. I saw for myself how, working within the infrastructure of big business, techno-idealists like the early Macintosh team built the products of their dreams.

其实,硅谷从国防科技转向消费电子产品,并非因为利润驱动;直到80年代和90年代,苹果公司仍不得不努力改变人们对其产品的刻板印象(即认为苹果产品只是“玩具”而已)。因为苹果的产品摒弃了传统工业产品那种“阳刚、硬朗”的设计风格,转而采用了更加友好、用户友好的设计。苹果公司花了数十年时间才真正打入企业市场。具有讽刺意味的是,温伯格(Weinberger)在她的书中提到的那些“War Bros”成员,如今却对男性气质充满了执念。谷歌(Google)的创始人是一群反传统的人;他们在公司筹备上市的过程中,对华尔街的规则和观念嗤之以鼻。

No, the Valley did not turn from defense to consumer products because that’s where the money was. Well into the ’80s and ’90s, Apple in particular had to fight the image that their products were like toys, because they eschewed the macho industrial vibe of previous machines in favor of a friendlier look and feel. It took decades for the company to significantly break into the corporate market. (It’s ironic that the current War Bros that Weinberger writes about in her book are obsessed with masculinity.) Google was founded by iconoclasts who thumbed their noses at Wall Street even as their company pursued its IPO.

历史学家玛格丽t·奥马拉(Margaret O’Mara)的著作《密码:硅谷与美国的重塑》(The Code: Silicon Valley and the Remaking of America)是对硅谷的军事过去与构建现代产业的反文化主义者之间关系的最细腻研究。本周我与她交谈时,她认同我的观点:硅谷的反文化转向并不是出于金钱利益的投机,而是让世界变得更美好的真正运动。她说,市场从国防科技向消费科技的转变,反映了一代人政治立场的转变。在1980年和1984年的总统大选中,硅谷都坚决投票支持了里根。但随着硅谷日益倾向于反文化,这一切都改变了,在最近的许多选举周期中,那些科技企业密集的邮政编码区都被染成了深蓝色。虽然与特朗普有关联的“战争兄弟”(War Bros)目前备受关注,但他们只代表了一小撮唯利是图的亿万富翁。本质上,他们劫持了硅谷的价值观。

The most nuanced study of the relationship between the Valley’s military past and the counterculturists who built the modern industry is historian Margaret O’Mara’s book The Code: Silicon Valley and the Remaking of America. When I spoke to her this week, she agreed with me that the Valley's counterculture shift wasn’t a mercenary pivot but a genuine movement toward making the world better. The market’s move from defense tech to consumer, she says, was a reflection of a generational political shift. In the presidential elections of 1980 and 1984, the Valley voted decisively for Reagan. But as the Valley increasingly tilted toward the counterculture, that all changed, and for many recent cycles those tech-heavy zip codes have been tattooed in deep blue hues. While Trump-affiliated War Bros are currently getting attention, they represent only a small cohort of self-interested multibillionaires. Essentially, they’ve hijacked the values of the Valley.

奥马拉说:“我觉得财富和权力的集中深刻地扭曲了一切。当你身处一个泡沫之中,无论你是总统还是亿万富翁,你都很难理解世界其他地方是如何看待你的。”我确信“战争兄弟”们自己相信他们是在出于爱国主义行事——尽管他们当中至少有一部分人已经将冷酷的战争电影和射击类电脑游戏盲目崇拜到了极致,以至于他们从制造具有惊人杀戮功能的产品中获得快感。但在过去的40年左右的时间里,硅谷通常不愿与杀戮沾边,尽管五角大楼的预算中总有资金可以挖掘。忽视这段历史,或者更糟糕的是否定它,等于为“战争兄弟”们开脱了罪责。

“I feel like the wealth and the concentration of power has warped everything so profoundly,” says O’Mara. “When you’re in a bubble, whether you’re a president or a billionaire, you have a very hard time understanding how the rest of the world is receiving you.” I’m sure that the War Bros themselves believe they are acting out of patriotism—though at least some of them have fetishized cool war movies and shoot-’em-up computer games to the point where they get a kick out of making products with spectacular kill functions. But for the past 40 years or so, Silicon Valley typically wanted nothing to do with killing, even though there was always money to be tapped from the Pentagon budget. Ignoring that history or, worse, denying it, takes the War Bros off the hook.

太可惜了,彼得·蒂尔懒得去理解是什么让艾伦·凯如此投入,甚至不知道他是谁。蒂尔本人正是凯的理想主义以及无数黑客和创始人的精神气质的受益者。他们追求的是比“死亡之谷”更崇高的东西。别装作不是这样。

It’s too bad that Peter Thiel didn’t bother to understand what made Alan Kay tick or even know who he was. Thiel himself is a beneficiary of Kay’s idealism, as well as the ethos of countless hackers and founders. They strived for something more lofty than a Valley of Death. Don’t pretend otherwise.

这是史蒂文·利维和劳伦·古德的Backchannel通讯的一期内容。

This is an edition of Steven Levy’s and Lauren Goode's Backchannel newsletter.