两家公司周五表示,魔爪能量美洲业务负责人罗布·格林将离开现职,负责可口可乐北美业务。他将于12月1日接任。
Rob Gehring, the head of Monster Energy's Americas business, will leave to run Coca-Cola's North America unit, the companies said Friday. He will take over the position on Dec. 1.
美国消费者因汽油和食品杂货价格上涨而减少支出,可口可乐则试图在此期间维持增长。尽管面临这些挑战,这家饮料巨头第二季度净销售额仍增长7%,其中衡量需求的关键指标——销量——在北美增长3%。
The move comes as Coke tries to maintain growth while U.S. consumers cut back on spending in the face of higher gas and grocery prices. Despite those dynamics, the beverage giant posted net sales growth of 7% in the second quarter, as volume — a key measure of demand — rose 3% in North America.
尽管魔爪饮料的规模远小于可口可乐,但得益于其在能量饮料领域的创新,该公司的销售额大幅飙升。公司报告称,其第二季度净销售额增长了20%。
Though Monster Beverage is considerably smaller than Coke, its sales have soared in part due to innovation in the energy drink space. The company reported net sales growth of 20% in its second quarter.
可口可乐还在投资开发核心汽水产品之外的新饮料,包括清爽型饮料和“脏汽水”。
Coke is also investing in developing new beverages beyond its core soda offerings, including refreshers and dirty sodas.