自周三以来,联邦政府一直在福克斯新闻等频道上播放由纳税人出资制作的宣传性广告,旨在宣扬唐纳德·特朗普总统的政绩。与此同时,共和党人在11月中期选举前夕加大了广告投放力度。
Since Wednesday, the federal government has been airing a taxpayer-funded political on channels like Fox News promoting the virtues of President Donald Trump, as Republicans ramp up advertising in the lead-up to November’s midterm elections.
这段广告采用了歌手JMSN的歌曲《Love Me》作为背景音乐,其内容结构类似于TikTok上的宣传视频,旨在宣扬特朗普并抨击共产主义。广告下方标注着“本广告由美国政府资助”。
The ad, soundtracked with the chorus of the singer JMSN’s “Love Me” is structured like a TikTok hype reel for Trump and against communism. It’s captioned “Paid for by the US Government.”
我正在观看福克斯新闻时,这段广告在杰西·沃特斯的节目中播放,广告中明确标注了“本广告由美国政府资助”。这显然是一则竞选广告。歌手们不断重复着“Love Me”这句话,而背景则是特朗普的图片。
So I was just watching Fox News and this commercial played during Jesse Watters show. It says “Paid for by the US Government.” This is clearly a campaign ad. And the singers are just singing over and over again, “Love me” – over images of Trump.
据美联社周五报道,根据追踪媒体支出的机构AdImpact的数据,由于该广告在全国各地的电视频道上播出,其制作成本已从1.4万美元上涨至43万美元。实际花费可能更高,具体取决于各电视台是否将此广告归类为政治广告。
@CBSMiami @CBSNews September 24, 2026“The ad’s cost has jumped from $14,000 to $430,000 as it runs on a variety of network TV channels in markets across the country, according to AdImpact, which tracks media spending,” the Associated Press reported Friday. “The actual amount spent could be significantly more, depending on whether networks classified the ad as a political ad.”
白宫将这段广告称为“公共服务公告”,旨在提醒美国人“热爱自己的国家,并了解国家在国内、边境及海外值得捍卫的价值”。一位白宫发言人向媒体表示:“这段广告具有教育意义,且充满爱国主义精神;我们应该为自己的国家感到自豪。”
The White House characterizes the ad as a “public service announcement” that reminds Americans “to love their country and understand what makes it worth defending, at home, at our borders, and abroad.” “The ad is educational and unapologetically patriotic. We should be proud of our country,” a White House spokesperson wrote in a statement to news organizations.
歌曲《Love Me, Love Me, Love Me》的演唱者JMSN谴责了白宫滥用他的歌曲的行为。越来越多的政客(无论是共和党人还是民主党人)都写信强烈反对这种滥用公共资金的行为。
JMSN, the singer whose “love me, love me, love me” chorus backgrounds the ad, has condemned the White House’s use of his song. A growing number of politicians, both Republicans and Democrats, have written strongly-worded letters objecting to the as a misuse of public funds.
公平地说,这并不是第一次有总统发布公共服务公告:2021年,前总统贝拉克·奥巴马、乔治·W·布什、比尔·克林顿和吉米·卡特曾共同录制了一段公益广告,呼吁人们接种新冠疫苗;在乔治·H·W·布什执政期间,全国电视网络播放了由总统批准的公益广告,其中阿诺德·施瓦辛格呼吁孩子们多锻炼身体;2014年,奥巴马政府也在全国2万家电视台播放了公益广告,多位男性名人(包括乔·拜登和贝拉克·奥巴马)共同呼吁美国男性制止性侵犯行为。
To be fair to Trump, this isn’t the first time a president has run a public service announcement: Former presidents Barack Obama, George W. Bush, Bill Clinton, and Jimmy Carter got together in 2021 to tape a PSA asking people to get COVID vaccines. Under George H.W. Bush, national TV networks ran presidentially-approved PSAs featuring Arnold Schwarzenegger telling children to work out more. And in 2014, the Obama White House ran a PSA on 20,000 television stations in which a bunch of male celebrities, Joe Biden, and Barack Obama all exhorted American men to put an end to sexual assault.
与之前的公益广告不同,特朗普发布的这则广告除了极力宣扬特朗普本人的形象外,几乎没有任何实质性的内容或信息。通常情况下,公共服务广告应该是用来传达某种重要信息或倡导某种社会行为的。而这则广告则纯粹体现了极右翼的价值观。
Unlike its predecessors, Trump’s supposed PSA says and does very little beyond extolling Trump. Usually, a public service announcement announces something. This one announces pure right-wing vibes.