谷歌已开始在印度测试一项新功能，让购物者能直接通过 Gemini 和 AI 模式从沃尔玛旗下的 Flipkart 购买商品，这标志着这家搜索巨头正寻求将其 AI 服务从产品发现扩展到交易环节。
Google has started testing a way for shoppers in India to buy products from Walmart-owned Flipkart directly through Gemini and AI Mode, as the search giant looks to expand its AI services from product discovery into transactions.
据知情人士透露，且 TechCrunch 亲身体验确认，参与测试的用户在 Gemini 和谷歌的 AI 模式中看到的部分 Flipkart 商品列表上会出现一个“购买”按钮，点击后可直接进入 Flipkart 的结账流程，而无需离开 AI 界面。
Users in the test see a “Buy” button on select Flipkart product listings appearing in Gemini and Google’s AI Mode, which takes them directly to a Flipkart checkout flow without leaving the AI interface, according to people familiar with the matter and an experience seen by TechCrunch.
知情人士告诉 TechCrunch，这项早期测试仅面向部分用户和少量商品，包括智能手机、电子产品和手机配件。其他用户在 Gemini 和 AI 模式中看到的 Flipkart 常规商品列表，仍不提供直接在 AI 界面购买的选项。
The early test is limited to some users and a small selection of products, including smartphones, electronics, and mobile accessories, the people told TechCrunch. Other users continue to see regular product listings from Flipkart in Gemini and AI Mode without the option to buy them directly from the AI interface. Google plans to roll out the experience more broadly later in October, ahead of India’s festive shopping season, one of the people said.
据其中一位知情人士透露，谷歌计划在 10 月下旬更广泛地推出该体验，以赶在印度的节日购物季之前。
The test comes as Google and rivals including OpenAI are adding commerce capabilities to their AI offerings, striving to move beyond answering shopping queries and recommending products to playing a more direct role in online purchases.
此次测试正值谷歌及包括 OpenAI 在内的竞争对手纷纷为其 AI 产品增加电商功能之际，它们正努力超越回答购物查询和推荐商品的角色，在在线购买中扮演更直接的角色。
The test comes as Google and rivals including OpenAI are adding commerce capabilities to their AI offerings, striving to move beyond answering shopping queries and recommending products to playing a more direct role in online purchases.
针对 Flipkart 测试一事，谷歌发言人告诉 TechCrunch，公司“一直在测试新功能和体验，以帮助人们更轻松地发现商家并与其建立联系”。该发言人补充称，公司定期开展实验，目前没有更多细节可分享。
Asked about the Flipkart test, a Google spokesperson told TechCrunch the company is “always testing new features and experiences to help people discover and connect with businesses more easily.” The company regularly runs experiments and has no further details to share, the spokesperson added.
Google 还在单独构建技术，旨在通过其 AI 服务实现购买功能。今年早些时候，它推出了通用商业协议（UCP）作为一项开放标准，旨在让 AI 代理在购物全流程中（包括结账）与零售商互动。Google 当时表示，该技术将允许购物者通过 Gemini 和 AI 模式，利用 Google 托管的结账体验购买符合条件的商品。此后，公司已扩展了 UCP 的其他功能，包括允许购物者将商品转移到零售商网站完成购买。
Google has separately been building technology aimed at making purchases possible through its AI services. Earlier this year, it introduced the Universal Commerce Protocol (UCP) as an open standard designed to let AI agents interact with retailers across the shopping journey, including checkout. Google said at the time that the technology would allow shoppers to buy eligible products through Gemini and AI Mode using a Google-hosted checkout experience. The company has since expanded UCP with other capabilities, including allowing shoppers to transfer items to a retailer’s site to complete a purchase.
TechCrunch 看到的 Flipkart 测试似乎不同于 Gemini 开发者早前演示的 Google 托管结账体验。当用户点击“购买”按钮时，它会弹出一个 Flipkart 品牌的结账流程。目前尚不清楚是什么技术支撑了这次测试。
The Flipkart test seen by TechCrunch appears different from the Google-hosted checkout experience the Gemini maker demonstrated earlier. It brings up a Flipkart-branded checkout flow when a user taps the Buy button. It is not clear what technology powers the test.
本月初，Google 表示 Flipkart 是与其合作、将其所谓的“智能体”购物体验带给印度消费者的商家之一，但并未披露测试细节或推出时间表。
Earlier this month, Google said Flipkart was among the merchants partnering with it to bring what it calls “agentic” shopping experiences to consumers in India, but it had not disclosed details of the test or its rollout timeline.
值得注意的是，Google 与 Flipkart 存在财务关系——除了与这家电商公司的技术合作外。2024 年，作为由美国零售商主导的一轮融资的一部分，Google 向这家电商公司投资了约 3.5 亿美元，获得了少数股权。
Notably, Google has a financial relationship with Flipkart — alongside its technology partnership with the e-commerce company. It invested about $350 million in the e-commerce company in 2024 as part of a funding round led by the U.S. retailer, taking a minority stake.
印度是全球第二大互联网市场，拥有超过十亿互联网用户，Flipkart 和 Amazon 在争夺在线购物者方面竞争激烈。在该国的节日季，这种竞争进一步加剧，当时电商公司会推出全年最大规模的促销活动。
India, the world’s second-largest internet market with more than a billion internetrs, sees Flipkart and Amazon compete fiercely for online shoppers. That competition intensifies further during the country’s festive season, when e-commerce companies roll out some of their biggest sales and promotions of the year.
目前，“购买”选项并未出现在 Google AI 服务呈现的所有零售商中。在 TechCrunch 看到的体验中，包括 Amazon 在内的竞争对手商品与 Flipkart 产品一同出现，但并未提供通过 AI 界面直接购买的选项。Flipkart未立即回复置评邮件。
For now, the Buy option is not appearing across all retailers surfaced by Google’s AI services. In the experience seen by TechCrunch, listings from rivals including Amazon appeared alongside Flipkart products but did not offer the option to purchase directly through the AI interface. Flipkart did not immediately respond to an email requesting for comment.