Despite everything, I sometimes find it hard not to sympathize with Donald Trump. Like Trump, I also chose to make the site of a future climate catastrophe my permanent home. Like Trump, I live in a home more than a century old and spend each day disgusted with the handiwork of the previous inhabitants. Like Trump, I’m fighting a losing battle against decay.

I can’t get too mad when Trump smoothes out the columns of the White House or paves over the Rose Garden when I look at my closet shelves shoved through drywall or my mirrors held in place with blue-tack putty. When I see the sloppily applied makeup on his hands or the AI edits that transform his doughy octogenarian body into a superhero physique, I try not to think about the cobwebs of spliced knob-and-tube wiring in my attic that became outmoded around the time of Thomas Edison’s death.

Trump’s poll numbers are in free fall, presaging a brutal midterm election that might make him a premature lame duck. The Big Lie of 2020 has gone stale. His promise to keep America out of new wars has fallen apart in the dumbest and most expensive way imaginable. His foundation is cracking, with at least some longtime MAGA boosters turning on him. His public rambling and late-night Truth Social screeds suggest there may be termites in the rafters. Overwhelmed with the sheer amount of work he’d have to do to actually set things right, Trump has opted for a fresh coat of paint.

The president launched Trump TV on YouTube earlier this week, and once again I can see the logic. The 24-hour propaganda stream allows him to crow about his accomplishments while avoiding the pesky questions that even sympathetic news networks have started tossing at him lately. At a moment when former supporters are visibly backing away from Trump’s moldy message and trying to seal themselves off from the toxic reputational effects of his second term, Trump is creating a safe space for his lead-poisoned die-hards. It’s almost an act of love, or about as close as someone as self-obsessed as the president can get.

As former supporters are visibly backing away from Trump’s moldy message and trying to seal themselves off from the toxic reputational effects of his second term, he’s creating a safe space for his lead-poisoned die-hards. It’s almost an act of love.

There’s no tension on Trump TV and precious little in the way of explanation. The streaming channel acts as a firehose of Trump news, meant to be met with unquestioning applause from the most devoted members of Trump’s shrinking and increasingly elderly base. It’s an endless stream of nothing, meant to fill time more than entertain, like the brainrotted AI slop that pollutes TikTok streams, except many leagues less interesting. The lack of conflict that might have been created on a conventional news channel renders his impromptu network interminably boring.

As the Bulwark puts it, the channel has “no purpose.”

“It’s simply Trump’s staff trying to fix a problem Trump created — all in an ad hoc way but while trying to give the misimpression that there’s a plan.” the outlet’s Brendan Hartnett wrote. “It’s political ephemera — the sort of content that arguably isn’t even meant to be watched the first time, let alone replayed later.” Salon’s Sophia Tesfaye agrees, calling the self-evident desperation “excruciating”:

When a clown’s only trick is shouting into a live microphone, the absolute worst thing that can happen is for the cameras to simply turn off. It’s clear by this week’s spectacle that Trump cannot survive the possibility that America has finally changed the channel.

Away from his glorified YouTube playlist, a pro-Trump ad aired recently on Fox News, pushing back hard against the nonexistent danger of communism in America. Proudly displaying the probably-illegal fact that it was paid for the U.S. government, the commercial uses a visual language deeply familiar to denizens of the online right. A pulsing mix of photos of Trump looking maximally presidential flies past as slogans flash across the screen. UFC president Dana White crows about Trump’s toughness over phrases like “DEFEND LAW AND ORDER” and “AMERICA WILL NEVER BE A COMMUNIST COUNTRY.” We need your help to stay independent.

It’s the stuff of AI conserva-slop and gooner Discord channels. It’s unclear whether the TikTok-y style will land with the older, couch-bound Fox News audience, but the purpose is easy to discern. Like Trump TV, it’s meant to boost confidence in the president among an ever-diminishing group of supporters, to create belief in an alternate reality where the White House isn’t falling down around him.

Let’s be clear that the rot didn’t start with Trump. He was ushered into office by a pre-existing coalition of racists, the tax-cut-seeking wealthy and millions of Americans who got left behind in the unequal recovery from the Great Financial Crisis. If the whole experiment hadn’t been decaying in the first place, it never would have embraced a bigoted, silver-spoon game show host. Again, I can sympathize. If my own house weren’t in a state where examining anything too closely costs $200, if there weren’t cracks in the porcelain and popcorn shedding from the ceiling, I’d never have been able to buy it. Want more sharp takes on politics? Standing Room Only by Amanda Marcotte, also a weekly show on YouTube or wherever you get your podcasts.

Like Trump, I’m no expert at the job I’ve been handed. I meet each new crisis with little more than a desire to muddle through, to patch it up well enough that I can forget about it. In that light, it’s easy to forgive Trump TV its shoddiness and his s for their questionable legality. The right way to fix the holes in the floor is kind of abstract, while the screws and plates in my utility closet are right there. Trump can’t fix the core problems of an increasingly unequal America or stop the slide of the country’s global esteem. So, why not slather on another coat of bull and hope no one notices?

Like Trump, I’m no expert at the job I’ve been handed. I meet each new crisis with little more than a desire to muddle through, to patch it up well enough that I can forget about it. In that light, it’s easy to forgive Trump TV its shoddiness and his s for their questionable legality. The right way to fix the holes in the floor is kind of abstract, while the screws and plates in my utility closet are right there. Trump can’t fix the core problems of an increasingly unequal America or stop the slide of the country’s global esteem. So, why not slather on another coat of bull and hope no one notices?

Trump’s term will end soon. He will visibly grow older – pretty fast, I suspect — and then he’ll die. Trumpism just has to hold on until he can sell it off to some other sucker.