世界新闻日旨在凸显新闻机构在调查和解读重大事件中所发挥的作用。
World News Day aims to highlight the role of news providers in investigating and explaining important events.
伊恩·扬斯报道：全球超过1000家新闻机构已报名支持周一举行的世界新闻日。主办方表示，当前新闻行业正面临“生存威胁”，该活动旨在提升人们对新闻业角色的认识。
By Ian Youngs More than 1,000 news providers around the world have signed up to support World News Day on Monday, which aims to promote the role of journalism at a time when organisers say the industry faces an "existential threat".
包括《纽约时报》、路透社和《基辅独立报》在内的参与媒体机构，正通过发布社论、广告和漫画，来强调“可信新闻”的价值。
Participating media organisations, including the New York Times, Reuters and the Kyiv Independent, are sharing editorials, ads and cartoons to highlight the value of "trusted journalism".
路透社研究所最新发布的《数字新闻报告》指出，2026年全球对新闻的信任度降至历史新低，报告还提到，人们正越来越多地转向社交媒体和人工智能聊天机器人获取新闻。
Trust in news dropped to a new low globally in 2026, according to the Reuters Institute's latest Digital News Report, which noted that people are increasingly turning to social media and AI chatbots for news.
世界新闻日联合组织者布兰科·布里克表示，曾经互为竞争对手的媒体机构必须携手合作，并补充道：“如果我们不改变游戏规则，我们就将不复存在。”世界新闻日自2018年启动以来不断发展壮大，其“可信新闻至关重要”的理念旨在凸显新闻机构在调查和解读重大事件中的关键作用。
Branko Brkic, co-organiser of World News Day, said media organisations that were once rivals must work together, adding: "If we do not change the game, we are just not going to exist." World News Day has grown since it began in 2018, and its message that "trusted journalism matters" aims to highlight the role of news providers in investigating and explaining important events.
这一活动正值公众对新闻普遍表现出“焦虑、疏离和愤世嫉俗”的背景下展开，路透社研究所近期报告如此描述。但报告同时指出，公众也对新的新闻来源和形式持开放态度，并持续相信新闻在其最佳状态下所能提供的价值。
It comes against a backdrop of what the recent Reuters Institute report described as "anxiety, disengagement, and cynicism" towards news among the public, "but also openness to new sources and formats, and continued belief in what news at its best can offer".
报告称，去年社交媒体和视频网络已超越新闻机构自身的网站和应用，成为获取在线新闻的主要渠道，但公众对它们的信任度较低。
Social media and video networks overtook news organisations' own websites and apps as the main source of online news last year, but are trusted less, the report said.
英国媒体监管机构Ofcom在本月初发布的另一份报告中也指出，人们如今从更多样化的来源获取新闻，其中YouTube“增长迅速”，且有20%的人使用人工智能工具获取新闻。
In another report, published earlier this month, UK media regulator Ofcom also said people now get news from a wider variety of sources, with YouTube "growing rapidly" and 20% of people using AI tools to access news.
但Ofcom表示，选择范围的扩大也伴随着对“该相信谁、相信什么”的不确定性增加，且传统新闻提供者仍被视为比在线平台更值得信赖、更准确、更公正。
But growing choice has gone hand-in-hand with greater uncertainty about who and what to believe, and traditional providers are still seen as more trustworthy, accurate and impartial than online platforms, Ofcom said.
Brkic创办了南非的《每日独行者报》（Daily Maverick），他承认媒体格局已发生变化，并表示成熟的新闻机构必须做出回应。
Brkic, who founded South Africa's Daily Maverick, accepts that the media landscape has changed, and said established news organisations must respond.
“旧时代不会回来了。我们需要形成一种新的平衡，而唯一的办法就是联合起来，”他说。
"The old days are not coming back. We need to form a new equilibrium, and the only way we can do it is that if we actually join forces," he said.
“如果我们继续这样下去，我们只是一群弱小的个体参与者，等着被淘汰。如果我们不从根本上、紧迫地改变什么，我们只会成为路边的死尸（roadkill，比喻被时代抛弃的牺牲品）。”Brkic表示，主流媒体“犯过错误”，但专业可靠的记者在社会中发挥着至关重要的作用。
"If we continue like this, we're just going to be weak individual players waiting to be taken out. If we don't change something pretty fundamentally and pretty urgently, we're just going to be roadkill." Brkic said the mainstream media has "committed mistakes", but professional and reliable journalists play a vital role in society.
“我们需要与受众对话，向他们解释，不选择真相和信任，不符合你们的利益，”他说。
"We need to talk to our audiences and explain to them, it's not in your interest not to choose truth and trust," he said.
“我们无法在没有所谓‘真相’、没有事实的情况下运作。”然而，“真相”的定义常常备受争议，正如美国总统特朗普长期以来与他所标榜的“假新闻媒体”进行斗争所显示的那样。
"We cannot function without a thing called the truth, without facts." The definition of "the truth" is often contested, however, as seen in US President Donald Trump's long-running battle with what he labels the "fake news media".
Brkic补充道：“这是一个基于信息的社会。我们是这个基于信息的社会的基础设施。没有我们，这个社会实际上将会陷入真正的困境。”
Brkic added: "This is the information-based society. We are the infrastructure for that information-based society. And that society is actually going to really struggle without us."