虽然一些零售商(如亚马逊、阿迪达斯等)正在阻止 AI 代理代表用户在其平台上进行购买,但电商平台 Shopify 却走向了另一个方向。
While some retailers, like Amazon Adidas apparently!), are blocking AI agents from making purchases on users’ behalf on their respective platforms, e-commerce platform Shopify has moved in the other direction.
周一,该公司宣布基于浏览器的 AI 代理现在可以在 Shopify 商家的网站上完成购买,将其功能从单纯的搜索产品和将商品加入购物车进一步延伸。
On Monday, the company announced that browser-based AI agents can now complete purchases on Shopify merchants’ sites, extending their capabilities beyond just searching for products and adding items to carts.
Shopify 此前已为其店面和购物车支持 WebMCP,允许基于浏览器的 AI 代理浏览 Shopify 零售商的库存、搜索产品并将其加入购物车。新增的结账环节 WebMCP 支持(包括 Shop Pay)意味着这些代理现在可以完成整个购买流程。此次更新引入了三个新工具 —— get_checkout、update_checkout 和 complete_checkout —— 允许代理检查结账信息、更改客户地址或配送选项等内容,并在买家授权后下单。
Shopify previously supported WebMCP for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailer’s inventory, search for products, and add them to a cart. The addition of WebMCP support for checkout, including Shop Pay, means these agents can now This update introduces three new tools — get_checkout, update_checkout, and complete_checkout — that allow agents to inspect a checkout, change things like the customer’s address or delivery option, and then place an order after the buyer authorizes it. The feature is rolling out to all eligible Shopify merchants, said Gil Greenberg a staff product manager who works on agentic commerce at Shopify, in a post on Shopping with an agent shouldn’t feel like watching paint dry.
负责 Shopify 代理式商业的资深产品经理 Gil Greenberg 在一篇帖子中表示,该功能正向所有符合条件的 Shopify 商家推出。“与代理购物不应像看油漆干一样枯燥。🥱 今天,我们为所有符合条件的 Shopify 商家推出结账环节的 WebMCP 支持,包括 Shop Pay。了解其工作原理、UCP 的定位以及数据表现:2026 年 9 月 28 日 Shopify 已提供托管的模型上下文协议(MCP)服务器,允许代理进行服务器到服务器的交互。而提议的标准则是为在买家浏览器内工作的代理设计的。两者均利用 Shopify 的通用商业协议(UCP),该协议提供了一种通用方式来搜索和发现产品、构建购物车以及结账。
🥱 Today, we’re launching WebMCP support for checkout, including Shop Pay, for all eligible Shopify merchants. Learn how it works, where UCP fits, and what the data shows: September 28, 2026 Shopify already offers a hosted Model Context Protocol (MCP) server, which allows agents to work server-to-server. The proposed standard meanwhile, is designed for agents that work inside the buyer’s browser. Both leverage Shopify’s Universal Commerce Protocol (UCP), which provides a common way to search for and discover products, build carts, and check out.
像 Muse Instinct 这样的顶级 AI 代理已与 Shopify 建立了代理式商业的直接合作伙伴关系。Instinct 的合作伙伴关系于今日宣布。
Top AI agents like Muse Instinct already have direct partnerships with Shopify for agentic commerce. The Instinct partnership was today.
格林伯格在 X 上写道:“如果你的代理程序是在买家的浏览器中运行的,那么请使用商店页面和结账流程中提供的 WebMCP 工具来高效地完成订单放置,而不是使用那些为人类设计的 HTML 页面。这些 WebMCP 工具提供了结构化且高效的 API,它们是通过 UCP(User Commerce Platform)专门设计的,旨在确保交易信息的准确性、所需披露内容的完整性以及各项流程的顺利交接。”
“If your agent is operating in the buyer’s browser, use WebMCP tools provided on storefront and checkout to efficiently complete order placement, instead of navigating HTML built for humans,” Greenberg wrote on X. “These WebMCP tools provide structured and efficient APIs, purposely designed — via UCP — to ensure accurate commerce facts, required disclosures, and handoff requirements.”