迪士尼员工或许该感谢AI，才能迎来下一次加薪。这家“米老鼠之家”鼓励员工在年度考核前使用AI，甚至建议他们让聊天机器人生成来年的目标和改进方向。这是迪士尼内部推行AI的最新举措，也是大型企业（包括Meta和亚马逊等科技巨头）利用其投资的AI工具来革新绩效考核、重新思考员工评估方式的一个缩影。人力资源软件公司Lattice的首席执行官Sarah Franklin表示：“企业正‘拼命试图从他们花大价钱买来的AI中挖掘价值’。”
Disney employees may have AI to thank for their next raise. The Mouse House encouraged employees to use AI ahead of their annual reviews, including by suggesting that they ask chatbots to generate their goals and ways they can improve in the year ahead. This is the latest instance of Disney's internal AI push and is an example of how big corporations, including tech giants like Meta and Amazon, are using the AI tools they've invested in to shake up performance reviews or rethink how to evaluate employees. Companies are "trying desperately to find value from the AI that they've paid a lot of money for," said Sarah Franklin, the CEO of HR software firm Lattice.
根据《商业内幕》查阅的一份内部文件，以下是迪士尼为年度考核建议的一些AI提示词示例：文件告知员工，在准备年度考核时，可以将迪士尼认可的AI工具（如Microsoft Copilot）作为“头脑风暴伙伴”。文件称，聊天机器人“能提供灵感和支持”，帮助润色回答的语气和措辞，但不建议员工将自我评估的思考过程完全外包给AI。“虽然AI能加速创意生成，但你仍需对确保你和领导在正确优先事项上保持一致负责，”文件写道。
Here are some examples of Disney's suggested AI prompts for annual reviews, according to an internal document viewed by Business Insider: The document told staffers they can use Disney-sanctioned AI tools, such as Microsoft Copilot, as "a brainstorming partner" while preparing for their annual reviews. Chatbots "can inspire and support" while refining the tone and wording of responses, the document said, though it discouraged workers from outsourcing their thinking for self-assessments entirely. "While AI acts as an accelerator for idea generation, you remain responsible and accountable for ensuring you and your leader are aligned on the right priorities," the document said.
迪士尼正全力拥抱AI，推出了AI采用仪表盘，并允许公司为Disney+制作AI生成的广告。首席执行官Josh D'Amaro将技术置于优先位置，并于9月中旬聘请了公司历史上首位首席技术官，此人来自AI视频初创公司Character.AI。D'Amaro在近期的一份备忘录中告诉员工，“服务于创意的技术”是他担任CEO的三大优先事项之一。猎头公司Orion Talent的首席执行官Greg Summers表示，AI在年度考核中最有效的用途，是帮助员工总结过去一年个人和团队的成就。
Disney has been leaning into AI by making an AI adoption dashboard and allowing companies to create AI-generated ads for Disney+. CEO Josh D'Amaro is prioritizing tech and, in mid-September, hired the company's first-ever chief tech officer. He came from the AI video startup Character.AI. D'Amaro told employees in a recent memo that "technology in service of creativity" is one of his three priorities as CEO. AI is most effective during annual reviews when it helps employees summarize individual and team achievements from the past year, said Greg Summers, the CEO of recruiting firm Orion Talent.
萨默斯表示：“与其试图回忆自己做了什么以及如何包装这些内容，不如让它为你腾出更多时间，专注于未来的目标。”这与迪士尼的部分宣传理念不谋而合。一位迪士尼软件工程师透露，他们的经理鼓励他们利用 AI “梳理过去一年的所有工作”，以便按时完成绩效评估。这位人士表示：“通常这是一个非常手动的过程，会耗费大量时间。”
"Instead of trying to remember what you did and how to frame that, it can give you more time to spend on the goals going forward," Summers said. That fits in with some of Disney's messaging. A Disney software engineer said their manager encouraged them to use AI to "go through all our work from the past year" so they could get their reviews done on time. "Normally, it's a very manual process that can take a lot of time," this person said.
尽管 AI 能为员工和经理的年度评估流程节省数小时工时，但也伴随着风险。波士顿大学商学院教授克里斯·德拉罗卡斯曾撰文探讨生成式 AI 如何改变职场绩效评估，他指出：“当所有人的评语都由 AI 撰写时，人人听起来都很优秀，真正的卓越表现与泛泛之谈便难以区分。”如果足够多的员工遵循迪士尼建议的提示词来准备年度评估，管理者可能会被大量千篇一律的 AI 生成回复淹没。
Although AI can knock hours off the annual review process for both employees and managers, it also carries risks. "When everyone's review is written by AI, everyone sounds great, and it gets harder to tell real excellence from generic praise," said Chris Dellarocas, a Boston University business professor who's written about how generative AI is changing performance reviews at work. And if enough employees prepare for their annual reviews by following the prompts Disney suggested, managers could be inundated with generic, AI-generated responses.
华盛顿大学管理学教授伊莱贾·维表示：“如果让 AI 提示词生成目标，团队内部将出现高度相似的目标，这将给管理者带来挑战。”
"If you have an AI prompt generate goals, you're going to have very similar goals across the team, and that's going to be a challenge for the manager," said Elijah Wee, a management professor at the University of Washington.
随着企业转向 AI 以提高年度评估等工作流程的效率，富兰克林建议，企业应确保自己“不会将人类判断外包出去”。
As companies turn to AI to make work processes, like annual reviews, more efficient, Franklin said they should ensure they're "not outsourcing human judgment."