随着欧洲酒精消费量下降,越来越多的酒庄押注于一个快速扩张的市场:无酒精葡萄酒。在奥地利布尔根兰州,一家家族经营的酒庄将一个实验性想法转变为全球性业务,现出口到数十个国家,生产的无酒精葡萄酒甚至超过传统品种。
As alcohol consumption declines across Europe, a growing number of wineries are betting on a rapidly expanding market: alcohol-free wine. In Austria's Burgenland region, one family-run winery has transformed an experimental idea into a global business, now exporting to dozens of countries and producing more non-alcoholic wine than traditional varieties.
从维也纳附近的葡萄园到巴黎的专业无酒精饮品店,不断变化的消费习惯正在重塑葡萄酒行业。脱醇技术的进步以及注重健康和灵活饮酒人群需求的上升,正推动从北美到欧洲等市场的增长。但无酒精葡萄酒能否提供葡萄酒爱好者期待的品质和风味,并能否帮助确保葡萄酒行业的未来?
From vineyards near Vienna to a specialty alcohol-free drinks store in Paris, changing consumer habits are reshaping the wine industry. Advances in dealcoholization technology and rising demand from health-conscious and flexible drinkers are driving growth in markets ranging from North America to Europe. But can alcohol-free wine deliver the quality and character wine lovers expect, and could it help secure the wine sector's future?