《Instinct》这款人工智能助手的创始人诺亚·辛恩（Noah Shinn）表示，他非常关心用户的使用体验和感受。辛恩指出，根据现有数据可以看出：如果用户向《Instinct》提供了某些敏感信息（如信用卡号码或账户密码），他们就更有可能继续使用该服务。他在周一发布的《The Invest Like The Best》播客节目中说道：“这里存在一个‘先有鸡还是先有蛋’的难题——你向它提供的数据越多，它就越能主动为用户提供帮助、越能理解用户的需求，从而变得更加有用，对吧？”
Instinct's creator, Noah Shinn, says he cares deeply about how his users feel. Shinn said that Instinct, the viral AI assistant startup, already has data showing that if a user connects one piece of sensitive information (like a credit card number or account password), then they're more likely to stick around. "There's an interesting data flywheel or chicken and egg problem here, which is the more data that you give to it, the more proactive it can be, the more sympathetic to your situation it can be, the more that it has to just act and be more useful to you, right?" Shinn told "The Invest Like The Best" podcast in an episode posted on Monday.
他还补充说：“我们的数据分析结果显示，建立用户信任需要几周的时间。在用户使用《Instinct》的前三周内，有40%的概率他们会分享自己的信用卡信息；如果用户继续分享类似的敏感信息，他们的留存率会提升到80%。通过这个过程，用户会逐渐建立起对《Instinct》的信任。”
"What we find in the data is actually that it takes several weeks to build trust." Instinct found that "there's a 40% chance that the user has shared a personal credit card" within their first three weeks. In that case, or if a user shares similar sensitive data, Shinn said there's an 80% retention rate.
为了建立用户信任，辛恩强调必须在《Instinct》的盈利模式上设定明确的界限：“我们不希望《Instinct》以违背用户意愿的方式影响他们的行为。”他批评了一些现有的科技平台（如谷歌、TikTok、Instagram、Snapchat等）：这些平台虽然对用户免费，但却会不断向用户推送付费广告，试图说服用户购买相关产品。辛恩认为，这些平台实际上把用户当成了自己的“产品”来盈利。
"Through that process over the first, I guess, three weeks, the user learns to build trust," he said. "And then from there, it's just a snowballing effect." Part of building user trust, Shinn said, also requires drawing a clear red line on how Instinct will try to monetize itself as it expands. "We don't want Instinct to influence the user's behavior in a way that is not aligned with what the user wants," he said. Shinn said Instinct doesn't want its users to be the product, calling out established tech platforms that have done the opposite.
“从这些广告的本质来看，其实就是这些品牌在试图说服用户购买他们可能想要或并不想要的商品。”Shinn反对这类广告的原因之一是：他预计未来像 Instinct 这样的人工智能助手很可能会变得比用户本身更聪明；如果利用这种优势来影响用户的行为（尤其是让他们购买自己并不想要的东西），那将是一个非常危险的情况。“我认为，如果 Instinct 能够影响用户的行为，让他们购买自己并不想要的商品，那将会是一个非常危险的世界。”
"I'm talking the major platforms, whether that's Google or TikTok or Instagram or Snapchat or so many others, where you have this platform, and it's free for the users, but then there's so many instances in which paid ads are pushed to the user, and they try to convince the user to then purchase," he said. "And by the very nature that they do purchase, it now becomes this game of these brands paying to convince users to purchase items that they may or may not want." One of the reasons Shinn is against such ads is that he said it's not a stretch to expect a day when AI assistants like Instinct are smarter than their users. Exploiting that power and losing trust in the process would be a bad move. "I think it would be a very dangerous world if Instinct were influencing the user's behavior to purchase something that they don't want to purchase," he said, "or to to something that they don't want, and using its intelligence to be able to convince them."