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纽约时报

对于日本的单身年轻人来说,浪漫有了企业中介For Japan’s Young Singles, Romance Gets a Corporate Middleman

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一代对约会软件感到疲惫的年轻人正在拥抱传统相亲的企业化重塑,这推动了一个承诺通往婚姻快车道的行业的发展。

A generation exhausted by dating apps is embracing a corporate reinvention of traditional matchmaking, fueling an industry that promises a fast track to marriage.

真爱或许是无价的。但在日本,二十多岁的年轻人正蜂拥至那些承诺提供通往婚姻殿堂快车道的婚介机构,并为此支付高额费用。

True love may be priceless. But in Japan, 20-somethings are flocking to marriage agencies that promise a fast track to the altar — and charge a premium for it.

几百年来,直到二战后,日本的婚姻都是通过“相亲”(omiai)来促成的,这是一种由媒人(通常是亲戚、家庭朋友或老板)将他们圈子里的单身人士联系起来的做法。但这种习俗逐渐过时,取而代之的是自然约会,最终演变为一波休闲约会软件的浪潮。

For hundreds of years, through the post-World War II era, Japanese marriages were brokered through “omiai,” a practice in which matchmakers — usually relatives, family friends or bosses — linked singles in their orbit. But the custom fell out of fashion, giving way to organic dating and, eventually, a wave of casual-dating apps.

如今,年轻人正以创纪录的速度加入婚介机构,那里的顾问充当着专业媒人的角色。在东京各处,地铁车厢里贴满了广告,敦促通勤者“把命中注定的邂逅交给专业人士”。另一则广告宣称:“一次相亲胜过一百次滑动。”专家表示,这种转变是由全球现代约会者所熟悉的挫败感引发的。随着社交圈的缩小,日本年轻人厌倦了约会软件上泛滥的“幽灵式分手”、虚假身份和不负责任的匹配,他们正转向亲力亲为的人工指导,以寻求更高的效率和保障。

Now, young adults are enrolling at record rates in marriage agencies, where counselors serve as professional matchmakers. Across Tokyo, s line metro cars, urging commuters to “leave life’s fateful encounters to the pros.”Another declares: “Better one omiai than 100 swipes.”Experts say the shift is being driven by a backlash against frustrations familiar to modern daters globally. With social circles shrinking, young Japanese — tired of the ghosting, catfishing and noncommittal matches rampant on dating apps — are turning to hands-on human guidance for greater efficiency and assurance.

28岁的泰禅安田(Taizen Yasuda)就是新加入者之一。这位说话温和的年轻人表示,他已经对算法驱动的浪漫失去了耐心。

Among the new recruits was Taizen Yasuda. A soft-spoken 28-year-old, he said he had run out of patience for algorithm-driven romance.

“在软件上进行无休止的匹配、发消息,最后见面,这个过程太累人了,”安田先生说。他认为,婚介服务“将是找到目标完全一致的人——即结婚——的最快途径。”

“The process of endless matching, messaging and finally meeting on apps was exhausting,” Mr. Yasuda said. Matchmaking services, he thought, “would be the quickest way to find someone with the exact same goal — marriage.”