在约会软件上，“上手”通常意味着直接：建立一个简易的个人资料，然后就开始滑动屏幕。Hinge 在印度采取了不同的做法。一些新用户现在必须等待一段时间才能开始匹配，而且等待时间可能不仅仅是几个小时或几天。
On a dating app,g up usually means getting straight to a search: build a rudimentary profile and start swiping. Hinge is taking a different approach in India. Some new users will now have to wait before they can start matching, and the wait may not be just a few hours or days.
这是 Hinge 推出的新候补名单功能。它是该公司正在推进的一项全新安全与隐私举措的一部分。Hinge 表示，此举证明了印度已成为其日益重要的市场。Hinge 首席执行官杰基·詹托斯（Jackie Jantos）在接受 CNBC-TV18 采访时表示：“按下载量/注册量计算，印度是 Hinge 的第二大市场，仅次于美国；按月活跃用户数计算，印度是继美国和英国之后的第三大市场。”
This is Hinge's new waitlist feature. It's part of a new safety and privacy push the company is making. Hinge says the move is a testament to India having become an increasingly important market for it. "India is Hinge’s second-largest country by downloads/registrations, after the US, and it's the third-largest by monthly active users, after the US and UK," CEO Jackie Jantos told CNBC-TV18.
该约会软件自 2015 年进入印度市场，并表示在这样一个拥有众多约会和婚恋平台、且人口日益精通技术和互联网的市场中，它见证了强劲的自然增长。
“印度年轻单身人士在寻找伴侣、寻找长期伴侣和寻找爱情方面，确实有了很大的自主权意识，”詹托斯说道。
The dating app has been in India since 2015 and says it has seen strong organic growth in a market that has numerous dating and matrimonial platforms catering to an increasingly tech-savvy and internet-adept population.“There’s been a real evolution in young Indian singles wanting to have some agency over finding partners, finding long-term partners, and finding love,” Jantos said.
在全球范围内，Hinge 拥有 1500 万月活跃用户，但该公司并未披露印度市场的具体用户数或营收数据。更可控的约会准入机制候补名单是 Hinge 作为其印度新体验的一部分所引入的最大变革之一。
Globally, Hinge has 15 million monthly active users, though the company does not disclose India-specific user or revenue numbers.A more controlled entry into datingThe waitlist is one of the biggest changes Hinge is introducing as part of its new India experience.
一些新用户在创建个人资料后将被列入候补名单。在此期间，他们可以添加照片、回答 Hinge 的提示问题并验证个人资料，然后才能开始匹配和点赞其他用户。候补名单本身是一项全球性功能，但 Hinge 正利用这次更广泛的产品推广，专门为印度用户引入多项功能。
Some new users will be placed on a waitlist after creating their profile. During that time, they can add photographs, answer Hinge’s prompts and verify their profile before they begin matching and liking other users. The waitlist itself is a global feature, but Hinge is using this broader product push to introduce several features specifically for users in India.
其中包括“人脸核验”（Face Check）功能，旨在确认账户背后确实是真人。
That includes Face Check, which is designed to confirm that there is a real person behind an account.
Hinge 正在为印度用户专门推出“人脸核验”（Face Check）功能，同时推出的还有另外两项针对印度市场的隐私功能：黑名单（Block List）和截图保护（Screenshot Protection）。
Face Check is being introduced specifically for Hinge users in India, alongside two other India-specific privacy features: Block List and Screenshot Protection.
黑名单功能让用户可以避免看到自己认识的人（如前任、同事或家人），也能防止自己的个人资料被这些人看到。截图保护功能则会阻止用户对包含个人身份信息的资料页面进行截图，包括在“发现”（Discover）、“喜欢你”（Likes You）和“精选”（Standouts）中显示的资料。如果用户需要举报相关问题，仍可对对话进行截图。
The Block List lets users avoid seeing, or having their profile seen by, people they already know, such as an ex, colleague or family member. Screenshot Protection blocks screenshots on profile surfaces containing personally identifiable information, including profiles shown in Discover, Likes You and Standouts. Users can still take screenshots of conversations if they need to report a concern.
这些功能共同为 Hinge 用户提供了更大的掌控权，让他们能够决定谁可以找到自己、个人资料中的哪些内容可以被分享，以及确认账号背后的用户是否名副其实。
Together, these features give Hinge users more control over who can find them, what can be shared from their profile and whether the person behind an account is who they say they are.
Jantos 表示，Hinge 详尽的入驻流程是刻意设计的。大约五分之一开始入驻流程的用户最终没有完成，公司表示可以接受这种流失，因为用户需要提供照片、回答提示问题并提供更多关于自己的信息。
Jantos said Hinge's detailed onboarding is intentional. Around one in five people who start the onboarding process do not complete it, a drop-off the company says it is comfortable with because users are asked to provide photographs, answer prompts and give more information about themselves.
对于 Hinge 而言，随着用户群体的增长，安全和隐私已成为更重要的考量因素，这也是其在印度市场采取这些举措的原因。Jantos 表示，公司观察到女性和 LGBTQI+ 群体对此有特殊需求。她说：“人们对安全和隐私的需求更加迫切。”
For Hinge, the India-specific push comes as safety and privacy become a bigger consideration as its user base grows. Jantos said the company has seen a particular need among women and LGBTQI+ communities. “There is a need for more safety and privacy,” she said.
公司的信任与安全团队会监控平台活动、用户举报和潜在的违规行为，以识别并清除不良用户。减少无休止的聊天，增加更有意义的互动Hinge 也在尝试为其匹配后的互动流程建立更多规范。
The company's Trust & Safety team monitors activity, user reports, and potential policy violations to identify and remove bad actors. Fewer endless chats, more meaningful interactionsHinge is also trying to put more structure around what happens after a match.
其“信号”（Signals）功能会根据用户在平台上的用心程度和活跃度，为其提供一个资料徽章。“评论过滤器”（Comment Filter）允许用户过滤掉评论中不想要的词汇、表情符号或短语，而“匹配备注”（Match Note）则允许用户在对话开始前，私下与匹配对象分享关于价值观、底线、信仰或沟通方式的信息。
Its Signals feature gives users a profile badge based on care and consistency on the platform. A Comment Filter lets users filter unwanted words, emojis or phrases from comments, while Match Note allows people to privately share information about a value, boundary, faith, or communication style with a match before a conversation begins.
该公司表示，推出这些工具是其更广泛努力的一部分，旨在让用户在互动过程中拥有更多自主权。该公司还在产品中设置了限制。其“轮次限制”（Your Turn Limits）功能允许用户同时开启最多八个对话。一旦达到该上限，用户必须先结束某个对话，才能与其他人进行互动。
The company says these tools are being brought to India as part of its broader effort to give users more control during interactions. The company has also built constraints into the product. Your Turn Limits allows users to have up to eight conversations open at one time. Once they reach that limit, they cannot like anyone else until they free up a conversation.
此举旨在引导用户减少无休止的匹配积累，转而促使他们真正与人见面。Hinge 还通过其“我们见面了”（We Met）调查来了解用户是否与匹配对象见了面，以及他们是否愿意再次约会。Jantos 表示，线下见面和希望进行第二次约会是衡量公司成功的重要指标。这直接呼应了 Hinge 更广泛的经营理念。
The idea is to move users away from endlessly accumulating matches and push them towards actually meeting people. Hinge also uses its We Met survey to find out whether users met a match and whether they want to meet again. Jantos said meeting in person and wanting a second date are important indicators for the company. That feeds directly into Hinge's broader philosophy.
Hinge 的业务核心是让用户离开应用。长期以来，Hinge 将自己定位为“为被卸载而设计”（designed to be deleted），并表示其成功与否取决于能否帮助用户建立恋爱关系，而不是让用户无限期地留在平台上。
Hinge's business of getting people off the appHinge has long described itself as “designed to be deleted”, with the company saying its success is tied to helping users find relationships rather than keeping them on the platform indefinitely.
对于消费类互联网企业而言，这听起来似乎有悖常理，但 Jantos 认为，成功的用户在分享他们的恋爱经历时，可以成为新用户的来源。
That sounds counterintuitive for a consumer internet business, but Jantos argues that successful users can become a source of new users when they share their relationships and experiences.“We are a bit of an anomaly in the global dating category right now because we are so focused on getting people off the app and into relationships,” Jantos said.
“在当前的全球约会领域，我们算是一个异类，因为我们如此专注于让用户离开应用并建立恋爱关系，”Jantos 说道。“如果你兑现了这一承诺，你就能打开并解锁一个潜在新用户群体，他们会想要尝试你的应用。”
“If you deliver on that promise, you open up and unlock a world of potential new users who want to try your app.”
据 Jantos 称，Hinge 的全球用户和收入均实现了同比两位数的增长。她说，公司仍有望实现2027年10亿美元的营收目标。Hinge在试图让用户离开的同时是如何赚钱的？
Hinge has seen double-digit user growth and double-digit revenue growth globally year-on-year, according to Jantos. She said the company remains on track to meet its $1 billion revenue target for 2027. How does Hinge make money while trying to get people to leave?
据Jantos称，不到15%的Hinge用户会为该应用的付费订阅买单。“我们认为免费产品是神圣不可侵犯的，”Jantos表示，并指出“当约会应用拥有寻找真爱的庞大用户群时，它们才能发挥作用。”
Less than 15% of Hinge users pay for the premium subscriptions of the app, according to Jantos.“We believe the free product is sacred,” Jantos said, arguing that “dating apps work when they have scaled audience bases of people looking for love.”
对于那些确实付费的用户，Hinge有两个主要的收入来源：订阅和单点产品。“我们只通过个人可以购买的订阅和单点产品赚钱，”Jantos说。“没有其他收入来源。我们的平台上没有任何广告。”
For the users who do pay, Hinge has two main revenue streams: subscriptions and à la carte products. “We only make money off of subscriptions and a la carte products that individuals can buy,” Jantos said. “There’s no other revenue made. There’s no advertising on our platform.”
在印度，Hinge有两个订阅等级：每月1199卢比的Hinge+和每月1499卢比的HingeX。Jantos将Hinge+描述为一种通过筛选来聚焦约会体验的方式，而HingeX则旨在让用户的个人资料展示给更多人看。
In India, Hinge has two subscription tiers: Hinge+ at ₹1,199 per month and HingeX at ₹1,499 per month. Jantos described Hinge+ as a way to focus the dating experience through filters, while HingeX is aimed at getting a user's profile in front of more people.
业务的另一部分来自单点购买，用户可以付费购买单个产品，而不是订阅。Jantos以“加速（Boost）”和“玫瑰（Rose）”为例。Boost可以帮助用户的个人资料获得更高的曝光度，而玫瑰则是一种向对方表达更强烈兴趣的方式。
The other part of the business comes from à la carte purchases, where users can pay for individual products rather than taking a subscription. Jantos cited Boost and Rose as examples. A Boost can help a user's profile get more visibility, while a Rose is a way to signal stronger interest in another profile.
这创造了一种模式：大多数用户可以继续免费使用Hinge，而那些寻求更多筛选方式、希望加速体验或增加曝光度的用户则可以在平台上消费。
That creates a model in which the majority of users can continue using Hinge without paying, while those looking for more ways to filter, accelerate or increase the visibility of their experience can spend on the platform.
Jantos表示，Hinge对这种模式感到满意，因为“潜在市场非常巨大，远不止目前的1500万用户。”
“如果我们能成功做到这一点……并为每一代新人持续成功地做到这一点……”“我们对来自订阅服务和单点付费产品的收入感到非常满意，”她说。
Jantos said Hinge is comfortable with that model because “the addressable market is massive, and it is far more than the 15 million users.”“If we can do that successfully... and continue to do that successfully for every next generation... We are perfectly comfortable with the revenue that comes in from subscriptions and from a la carte products,” she said.
Hinge与AIAI的合作是Hinge改善用户体验的另一项举措，尽管Jantos明确表示，公司并不认为人工智能会取代约会中的人为因素。
Hinge and AIAI is another part of Hinge’s effort to improve the experience, although Jantos is clear that the company does not see AI replacing the human element of dating.“AI plays no role in replacing a human in a relationship that’s about love,” she said.
“在关乎爱情的关系中，人工智能无法取代人类，”她说。Hinge利用人工智能来驱动其基于兼容性的推荐系统，并将其应用于“信任与安全”领域，以识别潜在的有害用户。
Hinge uses AI to help power its recommendation system, which is built around compatibility, and in Trust & Safety to identify potentially harmful users.AI also works at the conversation level.
人工智能也在对话层面发挥作用。Hinge的“你确定吗？”提示功能可以在用户发送潜在的冒犯性信息前进行干预，而“这让你感到困扰吗？”功能则为接收者提供了一种标记令其不适内容的方式。Jantos表示，这些反馈也有助于Hinge的模型学习如何保护用户免受意外伤害。
Hinge’s Are You Sure? prompt can intervene before a potentially offensive message is sent, while Did This Bother You? gives recipients a way to flag something that made them uncomfortable. Jantos said this feedback also helps Hinge's models learn how to protect users from unintended harm.
Hinge还利用人工智能帮助用户优化个人资料提示。Hinge的系统不会代用户撰写内容，而是通过提问来鼓励用户提供关于自己的更具体信息。
Hinge is also using AI to help users improve their profile prompts. Rather than writing for them, Hinge’s system asks questions that encourage users to provide more specific information about themselves.“We’ll never give you the words,” Jantos said.
“我们永远不会替你写下这些话，”Jantos说。“人类的体验必须是人类自己的体验。”
“The human experience has to be the human experience.”
这种方法也反映了Hinge对其产品差异化的定位：诸如提示（Prompts）、“轮到你了”限制（Your Turn Limits）、“我们见面了”（We Met）和“匹配备注”（Match Note）等功能，旨在引导用户从浏览个人资料和线上对话转向线下见面。
That approach also reflects how Hinge sees its product differentiation: features such as prompts, Your Turn Limits, We Met, and Match Note are designed around moving users from profiles and conversations towards meeting in person.