沃尔玛正对门店内的AI低质内容(AI slop)说“不”。长期以来,沃尔玛一直禁止在门店标语中使用定制印刷品,而该政策最近的一项更新表明,AI生成的招牌被明确禁止。指导意见指出:“门店不应展示由AI工具创作的内容。”
Walmart is saying "No" to AI slop in its stores. Custom print jobs have long been prohibited for Walmart store signage, but a recent update to that policy says AI-generated posters are especially forbidden. "Stores should not displayg created by AI tools," the guidance says.
这一公告似乎是为了应对零售和餐厅经理使用ChatGPT、Claude或Gemini等AI工具来美化公告和促销活动,从而省去专业平面设计师的费用(或缺乏良好判断力)的趋势。
The announcement appears to address the trend of retail and restaurant managers using AI tools like ChatGPT, Claude, or Gemini to spruce up their announcements and promotions without the expense (or good judgment) of a professional graphic designer.
正如社交媒体上所强调的那样,熟食店和小卖部尤其喜欢将这种低质内容用于菜单和招牌,而顾客对此深恶痛绝。
Delis and bodegas in particular have embraced the slop for menus and signs, as highlighted on social media, and customers hate it.
但这些临时打印的标语可能会削弱母公司努力维护的品牌形象和标准。
But these ad hoc print jobs can undercut the branding and standards that corporate parent companies work to maintain.
在此之前,YouTube、LinkedIn、TikTok和Meta等科技公司也更新了关于生成式AI内容的指南,实施了类似的禁令。
Walmart's move follows similar bans by tech companies, including YouTube, LinkedIn, TikTok, and Meta that have updated their guidelines on AI-generated content.
在照相部门的指导方针中,沃尔玛表示所有门店标语都应通过官方企业目录订购。
In its photo department guidance, Walmart says all store signage should be ordered through the official corporate catalog.
在有“关键业务需求”且没有经批准的替代方案时,门店可以向照相冲印店寻求帮助。
Stores may ask the photo lab for help when there is a "critical business need" and there is no approved alternative.
沃尔玛最近还为其Walmart Plus会员增加了一项与照片相关的福利:从8月14日起,会员通过将相机胶卷上传到沃尔玛App,每月可以免费冲印25张4x6英寸的照片。
Walmart also recently added a photo-related perk for its Walmart Plus members: As of August 14, members can get 25 free 4x6 prints made each month by uploading from their camera roll to the Walmart app.
顾客大概可以随意利用这项福利,为个人使用打印他们喜欢的所有令人尴尬的生成式AI图片。有线索吗?
Customers are presumably free to use that perk to print all the cringeworthy generative AI images they like for their personal use. Have a tip?
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