9月29日：据彭博新闻报道，苹果公司的新首席执行官约翰·特努斯（John Ternus）正在考虑对苹果公司进行全面改革，旨在加强其工程研发能力、加快产品更新速度，并优化公司组织结构。
Sept 29 : Apple's new chief executive officer, John Ternus, is weighing a broad overhaul of the iPhone maker aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organization, Bloomberg News reported on Tuesday.
报道称，正在考虑的改革措施包括：放弃苹果传统的春季和秋季产品发布周期；裁减部分中层管理职位，以缩小工程师与高层管理者之间的沟通差距。这些信息来自熟悉内情的人士。
The early ideas under consideration include moving away from Apple's traditional spring and fall product-release cycle and eliminating some middle-management roles to narrow the gap between engineers and top executives, the report said, citing people familiar with the matter.
特努斯在苹果公司工作了25年，长期担任硬件部门负责人，曾参与多代iPhone的研发工作。他于今年秋季接替蒂姆·库克（Tim Cook）成为苹果公司的首席执行官。分析师指出，这一领导层变动凸显了苹果硬件生态系统对公司增长的关键作用。
Ternus, a 25-year Apple veteran and longtime hardware chief who oversaw multiple generations of the iPhone, succeeded Tim Cook this fall. Analysts said the leadership change underscored the central role of Apple's hardware ecosystem in the company's growth.
彭博新闻还提到，苹果公司已经开始实施成本削减措施，同时特努斯也在积极探索新的收入来源以及如何从现有产品中挖掘更多价值。对于路透社的采访请求，苹果公司尚未立即作出回应。
The report said cost-cutting efforts are already under way, while Ternus is also looking for new revenue streams and ways to extract more value from existing products. Apple did not immediately respond to a Reuters request for comment.
彭博新闻进一步指出，特努斯在内部表示：苹果需要加快产品推出速度，并在人工智能时代采取更加创新、实验性的策略以保持竞争力。
Ternus has signaled internally that Apple needs to introduce products more quickly and become more experimental to remain competitive in the artificial intelligence era, Bloomberg News reported.
苹果公司通常在每年6月和9月举办大型年度活动：6月的开发者大会主要聚焦软件产品，9月的发布会则主要发布新款iPhone及其他消费电子产品。
Apple typically holds major annual events in June and September, with its developers conference focused on software and its fall launch event centered on new iPhones and other consumer devices.
本月早些时候，苹果推出了售价1999美元的Duo iPhone，正式进入可折叠智能手机市场。分析师认为，苹果的这一举动有望推动可折叠手机产品走向主流市场，就像它对智能手表和无线耳机的推动作用一样。
Earlier this month, Apple entered the foldable smartphone market with its $1,999 Duo iPhone. Analysts have said Apple's entry could help push foldable devices into the mainstream, mirroring its impact on smartwatches and wireless earbuds.
此外，彭博新闻还报道称，苹果的硬件工程部门已经开始精简项目管理岗位，此次裁员涉及多名项目经理，其中包括大约六名总监。
Apple's hardware engineering division has begun cutting engineering program-management roles, Bloomberg News reported, adding that the reductions affected several program managers, including roughly half a dozen directors.
报道称，该公司还对致力于Siri数字助理、Vision Pro头显以及人工智能相关软件工程的团队进行了大幅裁员，其中部分裁员与员工绩效挂钩。
The company also made significant cuts in teams working on the Siri digital assistant, the Vision Pro headset and AI-related software engineering, some of which were tied to employee performance, the report said.
报道还称，特纳斯一直在探索人工智能如何加速产品开发并实现目前由员工执行的任务的自动化。
Ternus has also explored how AI could speed up product development and automate tasks currently performed by employees, according to the report.