在周三发表的声明中,竞争委员会(CCS)呼吁其他虚假评论提供商以及曾使用此类服务的企业主动站出来。
In its statement on Wednesday, CCS called on other fake review providers and businesses who have used such services to come forward voluntarily.
委员会在声明中表示:“对于在CCS对其正式展开调查之前主动配合的当事人,委员会将给予从宽处理。”并补充称,他们可以提供相关信息。已采取的行动:45家已经承认错误并向CCS做出承诺的企业已保证停止使用虚假评论。
“Those who do so before CCS commences formal investigations against them will have their cooperation viewed favourably,” the commission said in a statement, adding that they may provide information at ACTIONS TAKEN The 45 companies that have already admitted wrongdoing and made undertakings to CCS have promised to stop using fake reviews.
他们还必须识别并删除与其业务相关的虚假评论,向CCS报告进展,加强合规措施,并发布公开道歉声明。
They must also identify and remove fake reviews relating to their businesses, report their progress to CCS, strengthen their compliance measures and post a public apology.
道歉声明必须醒目,并在其网站、官方社交媒体账号以及实体经营场所或门店保留六个月。
The apology must be prominent and maintained for six months on their websites, official social media accounts and at their physical premises or outlets.
服务提供商Reputifly已承认协助和教唆不公平贸易行为。该公司还承诺停止提供虚假评论服务,在其网站上发布为期六个月的公开道歉声明,并将从虚假评论服务中获得的收益捐赠给慈善机构。
The provider, Reputifly, has admitted to aiding and abetting unfair trade practices. It has also committed to stop offering fake review services, issue a public apology on its website for six months, and donate proceeds from its fake review service to aed charity.
Reputifly不会就向公共性质机构的捐款申请任何税务减免。
Reputifly will not claim any tax deductions arising from the donation to an institution of a public character.
许先生表示,如果有证据表明不公平行为仍在继续,CCS将毫不犹豫地采取适当的执法行动,包括向法院申请针对此类企业的禁令。
If there is evidence that unfair practices have continued, CCS will not hesitate to take appropriate enforcement actions, including applying to court for an injunction order against such businesses, said Mr Kho.
对于拒绝做出承诺的两家企业,CCS表示调查将继续进行,如果事实支持相关指控,将采取更严厉的执法行动。委员会并未透露这两家公司的名称。
For the two businesses that declined to provide undertakings, CCS said investigations will continue and firmer enforcement action will be taken if the facts support the case. The commission did not identify these two companies.
Reputifly如何提供虚假评论服务:Reputifly是一家专注于网页设计、搜索引擎优化和付费管理的数字营销企业。
HOW REPUTIFLY PROVIDED FAKE REVIEW SERVICES Reputifly is a digital marketing business that specialises in web design, search engine optimisation and paid management.
但许先生表示,董先生还将虚假评论服务作为一种“附加项目”提供。CCS称,这项业务始于2023年或之前。
But Mr Tung also offered fake review services as an “add on”, said Mr Kho. That started sometime in or before 2023, CCS said.
BuyReviewSG 和 GetReviewSG 这两个网站为在在线平台上发布这些评论提供了便利。
The two websites, BuyReviewSG and GetReviewSG, facilitated the posting of these reviews on online platforms.
企业可以从这些网站购买套餐,随后这些网站会定期发布虚假评论。例如,BuyReviewSG 曾提供以 219 新元在七天内发布 35 条五星好评的服务,并宣称能够帮助企业超越竞争对手。
Companies could purchase packages from these sites, which later posted fake reviews at periodic intervals. For example, BuyReviewSG offered 35 five-star reviews over seven days for S$219, and promoted its ability to help companies overtake their competitors.