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德国之声

尽管存在摩擦,欧洲歌唱大赛仍寻求扩大品牌影响力Eurovision seeks to expand brand despite frictions

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"通过音乐将世界凝聚在一起,这一直是一个极具感召力的理念,并经受住了70年时间的考验,"欧洲歌唱大赛总监马丁·格林在9月中旬举行的欧洲广播联盟(EBU)年度研讨会间隙接受德国之声采访时表示。"我认为,周围的世界变得越艰难,这些团结的展示、这些凝聚的时刻就变得越重要。" 尽管格林致力于推广这场在5月迎来70周年庆典的国际音乐盛事的团结精神,但2026年赛事也因空前的抵制而臭名昭著 因加沙战争抗议以色列参赛而发起的政治抵制,导致参赛国数量和收视率大幅下滑,观众人数从2025年的1.66亿骤降至一年后的1.31亿。

"Bringing the world together through music has always been an incredibly powerful idea and has stood the test of time for 70 years," Eurovision Song Contest director Martin Green told DW on the sidelines of the event's annual European Broadcasting Union (EBU) workshop held in mid-September. "And I think the more difficult the world gets around us, the more important these shows of unity, these shows of togetherness become." While Green is intent on promoting the unity of the international music contest that celebrated its 70th anniversary in May, the 2026 event was also infamously marked by unprecedented backlash Political boycotts over Israel's inclusion amid the war in Gaza led to a significant low point in participation and viewership, dropping from 166 million viewers in 2025 down to 131 million viewers a year later.

2026年5月在维也纳举行的比赛期间,也爆发了针对以色列参赛的抗议活动 2027年歌唱大赛仍将深受地缘政治影响。

There were also protests against Israel's participation during the contest held in Vienna in May 2026 The 2027 song contest is set to remain affected by geopolitics.

在抵制2026年赛事的五个国家——荷兰、西班牙、冰岛、斯洛文尼亚和爱尔兰——中,爱尔兰已确认将连续第二年不参赛。

Of the five countries boycotted the 2026 event — the Netherlands, Spain, Iceland, Slovenia and Ireland — the latter has already confirmed that it will not participate for the second time in a row.

荷兰惯常的欧洲歌唱大赛广播机构也曾宣布将再次抵制,声称拒绝参加一个"已无法被视为中立、且仍有参赛国卷入大规模军事冲突"的活动。如今,荷兰公共广播协会(NPO)决定介入并恢复参赛。

The Netherlands' usual Eurovision broadcaster had also announced it would be snubbing the show again, stating it refused to take part in an event that "can no longer be considered neutral, with a participating country still involved in a large-scale military conflict." Now, Dutch public broadcasting association NPO decided to step in and resume participation in the contest.

另外三个去年退赛的国家,迄今尚未就2027年参赛事宜发布官方声明。

The three other countries that pulled out last year have yet to make an official announcement for 2027.

广播机构可在2026年10月中旬前撤回申请,无需承担经济处罚。

Broadcasters have until mid-October 2026 to withdraw their application without facing a financial penalty.

危机期间作出部分调整 8月,主办方宣布新规则,声明称:“如果武装冲突、敏感的地缘政治局势,或任何其他情况实质性地影响其国家或周边地区的安全、安保或稳定,获胜的广播机构将自动丧失主办比赛的资格。”

Some adjustments made amid the crisis In August, the contest organizers announced new rules according to which "the winning broadcaster will automatically be ineligible to host the contest if an armed conflict, a sensitive geopolitical situation, or any other situation materially affects the security, safety or stability of their state or immediate region," they said in a statement.

获胜国家通常获得主办下一届比赛的权利,但由于与俄罗斯的战争,2023年大赛由英国代表乌克兰主办。尽管规则未点名国家,但显然旨在避免在以色列举办比赛,后者在2025年和2026年均接近夺冠。主办方还计划引入变革,以减少政治动机投票。

The winning country usually earns the right to host the following edition, though the UK hosted the 2023 event on behalf of Ukraine due to the war with Ukraine. Even though the rule doesn't name the country, it clearly aims to avoid having the show held in Israel, which came close to taking home the trophy in 2025 and 2026. Organizers also plan to introduce changes to reduce politically motivated voting.

现行制度允许观众通过电话、短信或在线方式,每种支付方式最多为心仪表演投10票。

The current system allows viewers to vote up to 10 times per payment method for their favorite act, by phone, text message or online.

2025年,以色列政府鼓励民众为本国参赛者多次投票,引发巨大争议。该争议已导致投票规则改动;公众投票上限从20票减半至10票。

There was a huge uproar in 2025 when the Israeli government encouraged to multiple votes for its contestant. The controversy had already led to a change in the voting rules; the maximum number of public votes was halved from 20 to 10.

现在的计划是将投票完全转移到线上,采用要求民众选择三个表演而非一个的系统。

Now the plan is to move the vote entirely online, with a system that would require people to select three acts instead of one.

保加利亚已着手筹备2027年大赛 保加利亚歌手达拉在维也纳凭借歌曲《Bangaranga》夺冠,因此该国将于明年主办盛会。比赛将在黑海沿岸城市布尔加斯举行。

Bulgaria already at work for 2027 Since Bulgarian singer Dara won in Vienna with her song "Bangaranga," her country will be hosting the event next year. The competition will take place in Burgas, a city on the Black Sea coast.

保加利亚国家电视台(BNT)总干事米列娜·米洛蒂诺娃表示,布尔加斯入选主办城市公布后,当地民众自发举行音乐舞蹈表演和快闪活动庆祝。"我很高兴保加利亚人民对欧洲歌唱大赛如此充满热情,"米洛蒂诺娃对德国之声表示。"这将是保加利亚首次举办如此大规模、如此高水平的活动。" 这个巴尔干国家于2005年首次参赛。

When the city's selection was announced, people in Burgas celebrated with spontaneous music and dance performances and flash mobs, said Milena Milotinova, general director of Bulgaria's public broadcaster BNT, host of the televised event. "I'm glad that people in Bulgaria are actually so passionate about Eurovision," Milotinova told DW. "This will be the first time Bulgaria has organized such a large-scale event at such a high level." The Balkan country participated for the first time in 2005.

现在它需要迅速完善基础设施,以应对这场国际盛会。"重要的是我们已经有了场馆,舞台设计正根据场馆情况进行开发,"米洛蒂诺娃说。"我们正处于疯狂的筹备阶段,"她补充道。"没有休息日,所以我们希望能按时完成一切,呈现一场精彩绝伦、世界级的欧洲歌唱大赛。" 布尔加斯已陷入欧洲歌唱大赛狂热 拓展欧洲歌唱大赛品牌 除了收视率受挫,由于西班牙退出,欧洲歌唱大赛还面临巨大的财务损失。西班牙传统上是支持该活动的所谓"五大金主"之一。

It now needs to quickly develop its infrastructure for the international event. "The important thing is that we already have a hall, and the stage design is being developed based on that," said Milotinova. "We are in the midst of frantic preparations," she added. "There are no days off, so we hope we'll be able to get everything done on time and put on a spectacular, world-class Eurovision show." Burgas is already in Eurovision fever Expanding the Eurovision brand Beyond blows to the contest's viewership, Eurovision also had to deal with a substantial financial setback due to the withdrawal of Spain, which was traditionally one of the so-called "big five" contributors supporting the event.

然而,在这些挑战中,欧洲歌唱大赛组织者正致力于拓展品牌的国际影响力。

Yet amid these challenges, Eurovision organizers are working to expand the brand's international reach.

欧洲歌唱大赛亚洲版将于今年11月首演,泰国首都曼谷被选为首届主办城市。有11个国家参赛,目前正在谈判让更多亚洲国家在2027年加入。

The Eurovision Song Contest Asia will debut in November this year, with Thailand's capital Bangkok selected as the host city for its inaugural edition. Eleven countries are taking part, and negotiations are underway to get more Asian countries to join in 2027.

拉丁美洲版衍生节目早已宣布,但尚未落地。"我们一直在探索可以将节目带往世界哪些新领域,"马丁·格林表示。"我们正在为各种构想辛勤耕耘。" 欧洲歌唱大赛总监马丁·格林将该赛事推广为"团结"和"凝聚"的象征 加拿大加入大家庭 组织者绝对值得庆祝的一项成就是加拿大加入欧洲阵容,这于7月宣布:"我们非常高兴加拿大选择加入我们的大家庭,"欧洲歌唱大赛总监说道。

A Latin American spin-off of the format has been announced in the past, but has not yet materialized. "We're always investigating new areas of the world that we can take the show to," said Martin Green. "We're beavering away on all sorts of ideas." Eurovision Song Contest director Martin Green promotes the show as a symbol of 'unity' and 'togetherness' Canada joins the party One achievement organizers are definitely celebrating is Canada's addition to the European lineup, which was announced in July: "We are so happy that the Canadians chose to join our family," said the Eurovision Song Contest director.

参与资格不限于欧洲地理边界;而是面向欧洲广播联盟(EBU)的活跃成员开放。以色列公共广播机构自1973年起定期参赛。澳大利亚因拥有庞大的粉丝群体,于2015年首次以特别参赛者身份加入,并自此成为坚定的参赛国。

Participation is not restricted to Europe's geographic boundaries; it's open to active members of the European Broadcasting Union (EBU). Israel's public broadcaster has competed regularly since 1973. Due to its massive fan base, Australia first joined as a special participant in 2015, and has remained a committed contestant since.

“我们正在学习这需要什么,但我们将全力以赴,真正向世界展示加拿大的实力,”加拿大欧洲歌唱大赛代表团团长珍妮弗·德特曼对德国之声表示。

"We're learning about what this takes, but we're going to put our best foot forward and really show the world what Canada can do," Jennifer Dettman, Canada's Eurovision Song Contest head of delegation, told DW.

加拿大已拥有一些欧洲歌唱大赛的荣耀:魁北克歌手席琳·迪翁于1988年代表瑞士参赛并夺冠。此次参赛也标志着总理马克·卡尼政府为深化与欧洲的文化和外交联系而采取的战略举措。其政府预算拨款1.5亿加元(约9300万欧元,1.06亿美元)用于支持广播机构。

Canada can already boast some Eurovision glory: Quebec singer Celine Dion won the contest in 1988, singing for Switzerland The participation also marks a strategic push by Prime Minister Mark Carney's government to deepen cultural and diplomatic ties with Europe. His government's budget included C$150 million (€93 million, $106 million) in funding for the broadcaster.

“这是全球最大的音乐盛事。因此,这是一个让我们的艺术家登上这一全球舞台的机会,”德特曼补充道。“大家对此非常兴奋。” 采访由雅科夫·莱昂进行。

"This is the biggest global music event. So it's an opportunity to put our artists on this global stage," added Dettman. "People are really excited to do that." The interviews were conducted by Jakov Leon.

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