尽管遭遇阻力，欧洲歌唱大赛仍寻求扩大品牌影响力伊丽莎白·格勒尼耶 2026年9月30日2026年欧洲歌唱大赛因多国抵制而蒙受阴影，以色列在加沙战争期间仍参与赛事。不过，大赛仍计划继续发展壮大。
Eurovision seeks to expand brand despite frictions Elizabeth Grenier September 30, 2026 The 2026 Eurovision Song Contest was marred by boycotts in protest against Israel's participation in the midst of its war on Gaza. It still aims to keep growing.
保加利亚歌手达里娜·尼古拉耶娃·约托瓦（艺名达拉）凭借《Bangaranga》夺得今年冠军。
Bulgaria's Darina Nikolaeva Yotova, aka Dara, won the contest this year with the song 'Bangaranga'
欧洲歌唱大赛总监马丁·格林在9月中旬举行的欧洲广播联盟年度研讨会间隙接受德国之声采访时表示：“通过音乐将世界凝聚在一起，一直是一个无比强大的理念，并在70年间经受住了时间的考验。”“我认为，我们周围的世界越艰难，这些展现团结与凝聚力的节目就越重要。”格林致力于推动这场国际音乐赛事团结一致；大赛于5月迎来70周年。
然而，2026年赛事也因空前强烈的反弹而声名受损。由于以色列参与加沙战争，相关政治抵制使参赛情况和收视率大幅下滑，收视观众从2025年的1.66亿降至一年后的1.31亿。
"Bringing the world together through music has always been an incredibly powerful idea and has stood the test of time for 70 years," Eurovision Song Contest director Martin Green told DW on the sidelines of the event's annual European Broadcasting Union (EBU) workshop held in mid-September. "And I think the more difficult the world gets around us, the more important these shows of unity, these shows of togetherness become." While Green is intent on promoting the unity of the international music contest that celebrated its 70th anniversary in May, the 2026 event was also infamously marked by unprecedented backlash Political boycotts over Israel's inclusion amid the war in Gaza led to a significant low point in participation and viewership, dropping from 166 million viewers in 2025 down to 131 million viewers a year later.
2026年5月在维也纳举行的赛事期间，也出现了抗议以色列参赛的活动。2027年歌唱大赛预计仍将受到地缘政治影响。
There were also protests against Israel's participation during the contest held in Vienna in May 2026 The 2027 song contest is set to remain affected by geopolitics.
在抵制2026年赛事的五个国家——荷兰、西班牙、冰岛、斯洛文尼亚和爱尔兰——中，爱尔兰已确认将连续第二年不参赛。
Of the five countries which boycotted the 2026 event — the Netherlands, Spain, Iceland, Slovenia and Ireland — the latter has already confirmed that it will not participate for the second time in a row.
荷兰一贯负责转播欧洲歌唱大赛的广播机构此前也宣布将再次冷落该节目，称其拒绝参加一场“已不能再被视为中立的活动，因为仍有参赛国卷入大规模军事冲突。”如今，荷兰公共广播协会NPO决定接手，恢复参赛。
The Netherlands' usual Eurovision broadcaster had also announced it would be snubbing the show again, stating it refused to take part in an event that "can no longer be considered neutral, with a participating country still involved in a large-scale military conflict." Now, Dutch public broadcasting association NPO decided to step in and resume participation in the contest.
另外三个在2026年退出主办的国家尚未就2027年作出正式宣布。
The three other countries that pulled out in 2026 have yet to make an official announcement for 2027.
广播机构可截至2026年10月中旬撤回申请，而无需承担罚款。
Broadcasters have until mid-October 2026 to withdraw their application without facing a financial penalty.
危机期间采取了一些调整。8月，赛事组织方宣布了新规定。组织方在声明中表示：“如果武装冲突、敏感的地缘政治局势或任何其他情况对获胜广播机构所属国家或其邻近地区的安全、安保或稳定造成实质性影响，该机构将自动失去主办该赛事的资格。”
Some adjustments made amid the crisis In August, the contest organizers announced new rules according to which "the winning broadcaster will automatically be ineligible to host the contest if an armed conflict, a sensitive geopolitical situation, or any other situation materially affects the security, safety or stability of their state or immediate region," they said in a statement.
胜出国家通常有权主办下一届赛事，不过，由于俄罗斯对乌克兰发动战争，英国曾代乌克兰主办2023年赛事。尽管新规没有点名具体国家，但其显然是为了避免在以色列举办。该国在2025年和2026年都曾险些夺桂冠。组织方还计划推出相关措施，以减少出于政治动机的投票。
The winning country usually earns the right to host the following edition, though the United Kingdom hosted the 2023 event on behalf of Ukraine due to Russia's war on Ukraine. Even though the rule doesn't name the country, it clearly aims to avoid having the show held in Israel, which came close to taking home the trophy in 2025 and 2026. Organizers also plan to introduce changes to reduce politically motivated voting.
现行制度允许观众通过电话、短信或网络，使用每种支付方式为喜爱的选手投票，每种支付方式最多可投10票。
The current system allows viewers to vote up to 10 times per payment method for their favorite act, by phone, text message or online.
2025年，以色列政府鼓励国民为本国参赛者重复投票，引发巨大争议。这场争议此前已促成投票规则调整，公众投票上限从20票减半至10票。
There was a huge uproar in 2025 when the Israeli government encouraged Israelis to multiple votes for its contestant. The controversy had already led to a change in the voting rules; the maximum number of public votes was halved from 20 to 10.
目前的计划是将投票全部转移到线上，并采用一种要求人们选择三名选手而非一人的系统。
Now the plan is to move the vote entirely online, with a system that would require people to select three acts instead of one.
保加利亚已着手筹备2027年赛事。保加利亚歌手达拉凭借歌曲《Bangaranga》在维也纳夺冠后，该国将在明年主办这届赛事。比赛将在黑海沿岸城市布尔加斯举行。
Bulgaria already at work for 2027 Since Bulgarian singer Dara won in Vienna with her song "Bangaranga," her country will be hosting the event next year. The competition will take place in Burgas, a city on the Black Sea coast.
保加利亚公共广播机构BNT是这场电视直播赛事的主办方。该机构总干事米莱娜·米洛蒂诺娃表示，当宣布该城市入选主办地时，布尔加斯市民自发以音乐、舞蹈表演和快闪活动庆祝。
When the city's selection was announced, people in Burgas celebrated with spontaneous music and dance performances and flash mobs, said Milena Milotinova, general director of Bulgaria's public broadcaster BNT, host of the televised event.
“我很高兴保加利亚的人民对欧洲歌唱大赛（Eurovision）如此热情，”米洛蒂诺娃（Milotinova）对德国之声（DW）表示，“这将是保加利亚首次举办如此大规模、高水平的国际赛事。”这个巴尔干国家首次参加欧洲歌唱大赛是在2005年。如今，保加利亚需要尽快完善其基础设施，以迎接这一国际盛事。
"I'm glad that people in Bulgaria are actually so passionate about Eurovision," Milotinova told DW. "This will be the first time Bulgaria has organized such a large-scale event at such a high level." The Balkan country participated for the first time in 2005. It now needs to quickly develop its infrastructure for the international event.
“重要的是，我们已经有合适的举办场地了，舞台设计也在根据场地条件进行中，”米洛蒂诺娃说，“我们正处于紧张的筹备阶段，没有休息日；我们希望一切都能按时完成，呈现一场精彩绝伦、世界级的欧洲歌唱大赛。”
"The important thing is that we already have a hall, and the stage design is being developed based on that," said Milotinova. "We are in the midst of frantic preparations," she added. "There are no days off, so we hope we'll be able to get everything done on time and put on a spectacular, world-class Eurovision show."
布尔加斯（Burgas）已经陷入了欧洲歌唱大赛的热潮中。除了观众数量的增加外，由于传统上作为主要赞助国的西班牙退出，欧洲歌唱大赛还遭遇了严重的财务困境。
Burgas is already in Eurovision fever Expanding the Eurovision brand Beyond blows to the contest's viewership, Eurovision also had to deal with a substantial financial setback due to the withdrawal of Spain, which was traditionally one of the so-called "big five" contributors supporting the event.
尽管面临这些挑战，赛事组织者仍在努力扩大该赛事的国际影响力。今年11月，欧洲歌唱大赛的亚洲赛区将首次亮相，泰国首都曼谷被选为首届比赛的主办城市，共有11个国家参与其中；目前各方正在谈判，希望更多亚洲国家能在2027年加入这一赛事。虽然过去曾有过将该赛事引入拉丁美洲的设想，但至今尚未实现。
Yet amid these challenges, Eurovision organizers are working to expand the brand's international reach. The Eurovision Song Contest Asia will debut in November this year, with Thailand's capital Bangkok selected as the host city for its inaugural edition. Eleven countries are taking part, and negotiations are underway to get more Asian countries to join in 2027. A Latin American spin-off of the format has been announced in the past but has not yet materialized.
“我们一直在探索可以将这一赛事推广到世界各地的新途径，”马丁·格林（Martin Green）表示，“我们正在研究各种各样的可能性。”
"We're always investigating new areas of the world that we can take the show to," said Martin Green. "We're beavering away on all sorts of ideas."
欧洲歌唱大赛的负责人马丁·格林将这一赛事视为“团结”与“凝聚力的象征”。加拿大也加入了这一国际音乐盛事的行列——组织者对加拿大的加入感到非常高兴：“我们非常高兴加拿大选择加入我们的大家庭，”欧洲歌唱大赛的负责人说道。
Eurovision Song Contest director Martin Green promotes the show as a symbol of 'unity' and 'togetherness' Canada joins the party One achievement organizers are definitely celebrating is Canada's addition to the European lineup, which was announced in July: "We are so happy that the Canadians chose to join our family," said the Eurovision Song Contest director.
参与并不局限于欧洲的地理边界；它面向欧洲广播联盟（EBU）的活跃成员开放。以色列公共广播机构自1973年以来定期参赛。凭借庞大的粉丝基础，澳大利亚于2015年首次以特别参赛者身份加入，并自此一直作为正式参赛国参与。
Participation is not restricted to Europe's geographic boundaries; it's open to active members of the European Broadcasting Union (EBU). Israel's public broadcaster has competed regularly since 1973. Due to its massive fan base, Australia first joined as a special participant in 2015 and has remained a committed contestant since.
“我们正在学习这需要什么，但我们将全力以赴，真正向世界展示加拿大的实力，”加拿大欧洲歌唱大赛代表团团长珍妮弗·德特曼对德国之声表示。
"We're learning about what this takes, but we're going to put our best foot forward and really show the world what Canada can do," Jennifer Dettman, Canada's Eurovision Song Contest head of delegation, told DW.
加拿大已拥有一些欧洲歌唱大赛的荣耀：魁北克歌手席琳·迪翁于1988年代表瑞士演唱并赢得了比赛。此次参赛也标志着马克·卡尼总理政府为深化与欧洲的文化和外交关系而采取的战略举措。其政府预算包含1.5亿加元（约9300万欧元，1.06亿美元）的广播机构资金。
Canada can already boast some Eurovision glory: Quebec singer Celine Dion won the contest in 1988, singing for Switzerland The participation also marks a strategic push by Prime Minister Mark Carney's government to deepen cultural and diplomatic ties with Europe. His government's budget included $150 million Canadian (€93 million, $106 million) in funding for the broadcaster.
“这是全球最大的音乐盛事。因此，这是一个让我们的艺术家登上这一全球舞台的机会，”德特曼补充道。“大家对此非常兴奋。” 雅科夫·莱昂进行了采访。
"This is the biggest global music event. So it's an opportunity to put our artists on this global stage," added Dettman. "People are really excited to do that." Jakov Leon conducted the interviews.
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Edited by: Sarah Hucal Canada to join 2027 Eurovision Song Contest To view this video , and consider upgrading to a web browser that supports HTML5 video