Instagram 于周三宣布，将在其竞品 CapCut 的竞争对手 Edits 中引入 AI 视频编辑工具。
Instagram announced on Wednesday that it’s bringing an AI video editing tool to Edits, its CapCut competitor.
这款对话式 AI 助手旨在为创作者提供个性化反馈，而非通用的建议。
This conversational AI assistant is intended to provide personalized feedback to creators, rather than generic advice.
Edits 应用负责人 Brett Westervelt 在一篇博客文章中说道：“该助手了解你账户的 Instagram 指标，例如关注数、浏览量、视频留存率、点赞和分享，并结合你的评论、Instagram 上的热门趋势以及你受众的兴趣。”他补充道：“它可以发现你长期表现中的模式，并揭示仅凭指标难以察觉的可操作洞察。”Westervelt 还提到，Edits 在开发该工具期间与一组创作者进行了密切合作。
“The assistant knows your account’s Instagram metrics, things like follows, views, video retention, likes, shares and combines them with your comments, what’s trending on Instagram and what your audience is into,” Brett Westervelt, who leads the Edits app, said in a blog post. “It can spot patterns in your performance over time and surface actionable insights that are hard to see from the metrics alone.”Westervelt added that Edits worked closely with a group of creators in developing the tool.
他在文中写道：“我们一直听到的一致反馈是：创作者希望有一个能处理分析的工具，而不是一个替他们完成创意工作的工具。Edits 助手会为你进行挖掘，但创意决策权仍在你手中。”Meta 最早于六月在一场仅限受邀创作者参加的活动上预览了 Edits AI 助手，当时还透露正在开发 Edits 桌面应用。不过，并非只有 Meta 一家公司在开发此类工具。YouTube 上周也宣布正在开发一款对话式视频编辑工具，预计将于明年年初推出。
“One thing we heard consistently: creators want a tool that handles the analysis, not one that does the creative work for them,” he wrote. “Edits assistant does the digging for you. The creative calls are still yours.”Meta first previewed the Edits AI assistant in June at an invite-only creator event, where it also said it was working on an Edits desktop app. It’s not the only company working on tools like this, though. YouTube announced last week that it is also working on a conversational video editing tool, which should be available early next year.
从目前的情况来看，Meta 的 AI 助手似乎比 YouTube 更侧重于数据分析驱动的方法，而 YouTube 暗示创作者将使用其 AI 来协助实际的编辑过程。
From what we can tell so far, it looks like Meta is taking a more analytics-driven approach with its AI assistant than YouTube, which suggested creators would use its AI to help with the actual editing process.
创作者使用 AI 工具的次数将受到限制，但可以通过订阅 Meta One 来解锁更多使用额度。
Creators will have a limit to how much they can use the AI tool, but they can unlock more usage with a Meta One subscription.