宝马周三表示,计划到2027年中期将部门及相关管理岗位削减20%,同时加大人工智能的应用以提高效率和盈利能力。
BMW said Wednesday it plans to cut its divisions and associated management roles by 20% by mid-2027 as it expands artificial intelligence use to boost efficiency and profitability.
在资本市场日宣布这一举措时,该公司称较低层级的组织结构也将进行类似的裁员。此次重组基于7月与公司工会达成的协议,包括自愿离职计划。
Announcing the measures at its Capital Market Day, the German automaker said comparable reductions would follow at lower organizational levels. The restructuring builds on an agreement reached with the company's Works Council in July and includes a voluntary severance program, BMW said.
宝马表示,人工智能将有助于加速开发、采购、生产、销售和售后等环节的流程和决策。
The company said artificial intelligence would help accelerate processes and decision-making across development, purchasing, production, sales and aftersales.
首席财务官沃尔特·默特尔表示,这项技术将支持“更敏捷高效的发展、更精简的结构和更快的决策”。
Chief Financial Officer Walter Mertl said the technology would support “more agile and efficient development, leaner structures and faster decision-making.”
宝马的目标是在下一个十年开始前将汽车营业利润率恢复到长期目标8-10%,2028年的中期目标是3-5%。
BMW aims to restore its automotive operating profit margin to its long-term target of 8-10% by the start of the next decade, with an interim goal of 3-5% in 2028.
该公司还计划精简车型阵容,扩大在中国的本地化生产,并在2028年推出一款针对欧洲市场的紧凑型电动车型。
The automaker also plans to streamline its vehicle lineup, expand localized production in China and introduce a compact electric model focused on Europe in 2028.
随着竞争加剧和向电动汽车的转型,其他汽车制造商也宣布了大规模裁员。
Industry-wide job cuts Other automakers have also announced substantial workforce reductions as they seek to lower costs amid intensifying competition and the transition to electric vehicles.
大众汽车在2024年12月与员工代表达成协议,到2030年将在德国裁员超过3.5万人;协议还包括降低生产能力以及持续到2030年的就业保障框架。
Volkswagen agreed with employee representatives in December 2024 to reduce its workforce at German locations by more than 35,000 by 2030. The agreement also included lower production capacity and a job security framework running through 2030.
福特汽车在2024年11月宣布,计划到2027年底在欧洲裁员4000个岗位,主要集中在德国和英国。
Ford announced plans in November 2024 to eliminate 4,000 positions in Europe by the end of 2027, primarily in Germany and the UK.
这家美国汽车制造商指出,其欧洲乘用车业务出现亏损,面临激烈的竞争以及电动汽车需求低于预期的情况。
The US automaker cited losses in its European passenger vehicle business, disruptive competition and weaker-than-expected demand for electric cars.