洛杉矶——Netflix的联合首席执行官Ted Sarandos表示，该流媒体巨头的增长速度低于预期，并指出直播节目可能会带来积极的推动作用。
LOS ANGELES – Netflix co-chief executive Ted Sarandos said that the streaming giant’s growth fell below expectations, adding that live shows could provide a welcome boost.
Netflix在4月至6月期间的增长率为13.4%，是近三年来的最低水平；2026年上半年观众观看时长仅增长了2%。
Netflix posted a growth rate of 13.4% between April and June – the lowest in nearly three years – and saw a modest 2% rise in viewing hours in the first half of 2026.
Sarandos在9月30日的年度彭博Screentime会议上表示：‘总体而言，我们的增长速度没有达到我的期望。’他补充说，直播节目‘可能会显著改变这一状况’。
“Overall, we’re not growing as fast as I want us to,” Sarandos said on Sept 30 during the annual Bloomberg Screentime conference in Los Angeles. Live programming could “move the needle quite a bit on that number”, the co-CEO added.
虽然直播节目的制作仅占Netflix每年200亿美元（256亿新元）内容预算的5%，但观看量仅占1%，但Sarandos认为‘它们的作用非常不同’。
The production of live shows takes up 5% of Netflix’s annual US$20 billion (S$25.6 billion) content budget and generates just 1% of viewing – but Sarandos said “they do a very different job”.
他说：‘这些节目能带来大量的用户注册，并且在用户留存和广告方面非常有效。’
“They generate a lot of sign-ups. They’re really effective for signup retention, advertising,” he said.
他强调，电影和电视剧仍将是Netflix的重点，因为‘我们从事的是专业制作内容的业务’。”
Films and television series will remain Netflix’s priority because “we are in the professionally produced content business”, the co-CEO said.
当被问及Netflix收购Warner Bros. Discovery的尝试时，Sarandos表示他对谈判过程没有遗憾，并认为该计划‘非常稳健’。
Asked about Netflix’s attempt to acquire Warner Bros. Discovery Sarandos said he went into and came out of the negotiations with no regrets, saying the plan was “solid”.
Netflix曾参与竞购包括Warner Bros. Pictures、CNN和HBO Max在内的资产组合，但最终败给了Paramount Skydance的出价。
Netflix had joined the bidding for control of a stable of assets that includes Warner Bros. Pictures, CNN and the HBO Max streaming service, but lost to an offer from Paramount Skydance.
9月30日，一位美国联邦法官批准了一项和解协议，为Paramount收购Warner Bros. Discovery扫清了障碍。
A US federal judge approved a settlement on Sept 30 that clears the way for the takeover of Warner Bros. Discovery by Paramount.