对于担心AI搜索影响的出版商而言,这是一次挫折。美国联邦法官已驳回Chegg和Penske Media对谷歌提起的诉讼。这些公司指控谷歌在AI概览等产品中存在反垄断违法行为,导致许多网站的流量下降。然而,美国地区法官阿米特·梅塔(Amit Mehta)裁定,谷歌的行为并不违反反垄断法。
In a setback for publishers worried about the effects of AI search, a US federal judge has dismissed lawsuits filed by Chegg and Penske Media against Google. The companies accused Google of antitrust violations in products like AI overviews, which have led to decreasing traffic at numerous sites. However, US District Judge Amit Mehta has ruled that Google's conduct is not illegal under antitrust law.
这些诉讼于2025年提起,谷歌于今年早些时候请求驳回。教育与学习平台Chegg在诉讼中称,谷歌非法抓取其教育内容。这使得Gemini模型能够基本上重现该内容并减少了该网站的流量。拥有《滚石》和《综艺》等出版物的Penske也提起了类似的诉讼,声称流量流失。具体而言,该出版商称,为自然搜索编入索引的网站的内容也被收集用于AI答案且无法选择退出,这是不公平的。
The lawsuits were filed in 2025, and Google requested a dismissal earlier this year. Chegg, an education and learning platform, claimed in its lawsuit that Google illegally scraped its educational content. This allowed Gemini models to essentially recreate that content and reduce the site's traffic. Penske, which owns publications like Rolling Stone and Variety, filed a similar case that alleged lost traffic. Specifically, the publisher claimed it was unfair that sites indexed for organic search would also have their content harvested for AI answers, with no way to opt out.
这些论点并未说服法官,他指出谷歌与网站之间的默示协议在法律上并不相关。梅塔写道:“原告仅声称他们有一种‘期望’,即如果他们免费提供内容,谷歌就会向他们发送搜索流量。但期望并非协议。这只是一般搜索引擎的工作方式。”
These arguments did not sway the judge, who noted that Google's implicit agreement with websites is not legally relevant. "Plaintiffs have pleaded only that they have an ‘expectation’ that Google will send them search traffic if they make their content available for free," wrote Mehta. "But an expectation is not an agreement. It is simply how a general search engine works."