第三季度,特斯拉售出了超过48万辆电动汽车。尽管在美国市场遭遇重重困难,该公司仍在努力维持销量增长。
Tesla sold more than 480,000 EVs in the third quarter, as the company continues finding ways to move new cars despite its troubles in the U.S. market. It was the second strong quarter in a row for Tesla after a somewhat rough start to the year.
今年年初特斯拉的业绩表现略显疲软,但随后连续两个季度取得强劲增长。这一销量数据不仅远超华尔街分析师的预期,甚至超出了最乐观的预测值。今年早些时候,特斯拉刚刚实现了第1000万辆汽车的产量里程碑。
The sales figure easily beat out consensus estimates from Wall Street and topped even the most optimistic view for the company, which made its 10 millionth vehicle earlier this year. The company said Friday morning that it built 464,391 vehicles in the quarter and delivered more than 486,532. That’s an increase of roughly 6,000 vehicle deliveries compared to the second quarter.
特斯拉于周五上午公布,该季度共生产了464,391辆汽车,交付量则超过486,532辆。这一数字较第二季度增加了约6,000辆。不过,与去年同期相比销量仍有所下降——去年同期的交付量达497,000辆,创下特斯拉历史最佳纪录,当时许多美国消费者为赶在联邦税收减免政策到期前购车而大量下单。
But sales were still down from the same period last year, when Tesla delivered 497,000 vehicles. That quarter — Tesla’s best ever — was helped by a rush of U.S. buyers who were looking to take advantage of an expiring federal tax credit. Before Friday’s numbers were released, Tesla’s U.S. sales were down nearly 20% year-over-year in the U.S. market, according to Cox Automotive.
据Cox Automotive统计,在周五公布最新数据前,特斯拉在美国市场的销量同比已下滑近20%。这一下滑现象由多种因素共同导致:多年来特斯拉未推出任何新的面向消费者的车型,唯一的例外是Cybertruck,但该车在商业上表现惨淡。此外,埃隆·马斯克公开支持唐纳德·特朗普的总统竞选活动,并担任政府效率部的负责人,该部门实施了大规模裁员并削减了国际援助资金,这些举动也让不少潜在购车者望而却步。
That drop has been the result of a number of factors. Tesla has not released any new consumer models in years — with the exception for the Cybertruck, which has been a commercial flop. Potential buyers have also balked because of Elon Musk’s personal support of Donald Trump’s presidential campaign and his role overseeing the Department of Government Efficiency, which laid off thousands of workers and canceled international aid funding.
为弥补美国市场的损失,特斯拉将目光投向了其他市场。在欧洲,由于电动汽车普及率不断提升且相关排放法规日益严格,特斯拉的销量再度回升。据悉,该公司正在扩大德国工厂的产能以满足市场需求。尽管面临激烈竞争,特斯拉在中国市场的销量也持续强劲,部分增长得益于其向日本、澳大利亚及立陶宛等新市场的拓展。
Tesla has looked to other markets to make up for lost U.S. sales. The company’s sales are on the rise again in Europe, where EVs are more widely adopted and supported by tighter emissions regulations. Tesla is reportedly expanding capacity at its factory in Germany to meet that demand. The company has also seen continued strong sales out of its factory in China despite competition in the region, with some of those sales driven by Tesla looking to newer markets like Japan, Australia, and Lithuania.
尽管整体势头有所回升,但销量已成为特斯拉CEO埃隆·马斯克的某种禁忌话题,他越来越专注于公司的其他业务。或许最大的例子就是Cybercab,特斯拉最近几周开始在德克萨斯州奥斯汀的道路上投放该车型。这款两座电动车尽管没有驾驶员、方向盘或踏板,却已开始为乘客提供自动驾驶服务。
Despite the rebound in overall momentum, sales have become something a taboo for Tesla CEO Elon Musk, who is increasingly focused on the company’s other efforts. Perhaps the biggest example is the Cybercab, which Tesla started putting on the roads of Austin, Texas in recent weeks. The two-seater EV has been giving autonomous rides to passengers despite having no driver, steering wheel, or pedals.
特斯拉最近还推出了其电动重卡的量产版本,距离首次发布已近十年。公司目标是每年生产约5万辆Tesla Semi。
Tesla also recently launched the production version of its electric big rig, nearly a decade after it was first introduced. The company aims to make roughly 50,000 Tesla Semi vehicles per year.
其他新项目也在推进中,但尚无明确的商业化时间表。第二代Roadster定于10月15日再次发布,此前已推迟多年,但何时投产仍不确定。特斯拉还在开发Optimus人形机器人,但已多次推迟时间表。本周早些时候,特斯拉宣布已获得高达300亿美元的新授信额度以支持这些项目。
Other new efforts are in the works, but don’t have firm commercial timelines. The second-generation Roadster is set to be re-revealed on October 15 after years of delays, though it’s not clear when it will get built. Tesla is also developing the Optimus humanoid robot, but has repeatedly pushed back its timeline. Earlier this week, Tesla announced it had secured up $30 billion in new lines of credit to support these projects.