生成式人工智能的兴起彻底改变了技术产业链。到2026年，有一条铁律已然形成：凡是涉及内存或存储设备的产品，价格都会上涨。即便是那些采用多年以前技术的设备，也依然无法逃脱这一潜规则。英伟达刚刚宣布，Shield TV Pro的价格即刻起将上涨100美元。
The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.
最新版的Shield流媒体机顶盒发布于2019年，搭载了支持人工智能画质提升及多种媒体格式硬件解码功能的Android TV系统。虽然它配备的是稍显老旧的Tegra X1+处理器，但对于电视流媒体设备而言，其性能依然出色。该设备最初定价为199.99美元，非Pro版本则为149.99美元。目前非Pro版本已停产，而Shield TV Pro的新售价则定为299.99美元。
The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media. While it ran an aging Tegra X1+ processor, that was (and still is) fast for a TV media streamer. The device launched at $199.99, with a non-Pro variant at $149.99. The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.
英伟达也证实，人工智能正是导致该产品价格上涨的主要原因。一位发言人向Ars表示：“自10月2日起，Shield Pro的售价将调整为299美元。目前整个行业内各类元器件，尤其是存储相关部件的成本均出现了大幅上涨。”
Nvidia has confirmed that you can blame AI for the higher Shield TV pricing. "Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry," a spokesperson told Ars.