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派拉蒙520亿美元债务传奇以惊心动魄的结局收场Paramount’s $52 Billion Debt Saga Ends With Hair-Raising Finale

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作者:克莱尔·鲁金成千上万的投资者参与认购。多项融资纪录被刷新。然而交易完成后,市场立刻出现下跌,投资者纷纷打来愤怒的电话。如果把大卫·埃利森旗下的派拉蒙天舞公司为收购华纳兄弟探索公司而进行的数月融资努力比作一部精品剧集,那么最近几天无疑就是混乱不堪的季终集。

By Claire Ruckin A cast of thousands. Records smashed. Instant losses and angry phone calls. If the months-long search for debt to fund the audacious takeover of Warner Bros. Discovery Inc. by David Ellison’s Paramount Skydance Corp. were a prestige drama, the past few days would have been the messy season finale.

短短一周内,派拉蒙就在全球各地市场成功发售了价值520亿美元的贷款与债券——对于任何一笔用于企业收购的融资交易而言,这样的时间安排都极为紧张,更何况这笔交易堪称近年来规模最大的融资案例之一。这一成果为埃利森扫清了障碍:经过数月的拖延后,他有望在10月6日前完成对华纳价值1100亿美元的收购,从而掌控其旗下的电影、流媒体及游戏业务。

In just a week, Paramount sold $52 billion of loans and bonds across markets and continents — a tight timeline for any debt deal funding a takeover, let alone one of the largest financings in recent memory. It clears the way for Ellison to close the $110 billion buyout of Warner, and gain control of its stable of films, streaming and gaming businesses, by Oct. 6 after months of delays.

然而,由于通胀压力推高了全球借贷成本,如今派拉蒙需支付的利息支出远高于几个月前发行债务时的水平。此外,新发行的债券在二级市场上表现疲软,导致持有这些债券的投资者蒙受了巨额账面损失,纷纷提出抗议。

But Paramount’s interest bills are now much higher than if it had issued debt just months earlier, after inflation concerns lifted global borrowing costs. And instant weakness in the debt’s trading prompted complaints from investors who were stuck with hefty paper losses on their new holdings.

据估算,每年新增的利息成本在2.5亿至5亿美元之间,这或许会给合并后企业的运营带来更大压力。目前该公司已计划每年削减60亿美元的开支,以控制负债水平。随着这笔融资交易尘埃落定,派拉蒙股价在周四下跌了近10%;次日纽约交易时段,股价则基本持平。

The added interest costs — estimated between $250 million to $500 million a year — could also make it harder to run the merged business. The company is already planning to cut an ambitious $6 billion a year from expenses to keep leverage under control. Paramount’s shares sank almost 10% on Thursday as the debt deal was sewn up, and were little changed during midday New York trading the next day.

派拉蒙首席财务官丹尼斯·西内利表示,此次并购是“一项具有战略意义的长期投资,旨在推动媒体行业的格局重塑”,投资者也应从这一角度予以看待。这位曾任职于优步科技的高管还拿优步上市初期的波折经历作类比,以此说明新上市公司的成长之路往往充满挑战。

Dennis Cinelli, Paramount’s chief financial officer, said the merger was a “strategic, long-term investment in the reshaping of the media industry, and investors are looking at it from that standpoint.”The former Uber Technologies Inc. executive drew a comparison with the rocky initial public offering that began the ride-hailing company’s debut as a listed company.

“在债券市场波动不定的情况下,”西内利在采访中说道,“我们对最终的融资结果感到满意。”关于派拉蒙在债券市场上的漫长筹备过程以及最终顺利完成融资的经过,均基于对多位知情人士的采访。这些人士要求匿名,因为他们讨论的是一些非公开信息。

“In a choppy market” for debt, Cinelli said in an interview, “we feel good about where we landed.”This account of Paramount’s debt-market marathon — and then the sprint to the finish line — is based on conversations with multiple people with knowledge of the deal, who asked not to be identified discussing private information.

整个流程始于2月份:当时派拉蒙在一场备受瞩目的竞购战中击败网飞公司,成功收购华纳。美国银行与花旗集团在阿波罗全球管理公司的协助下,提供了575亿美元的短期贷款,这堪称有史以来规模最大的过桥融资案例之一。随后,这两家银行又将部分债权出售给其他机构,以降低自身风险。

The journey began in February, when Paramount beat Netflix Inc. in a high-profile bidding war for Warner. Bank of America Corp. and Citigroup Inc., working with Apollo Global Management Inc., provided a $57.5 billion short-term loan, in one of the biggest-ever bridge financings. The two banks later sold chunks of debt to other firms to cut their own risk.

从一开始,派拉蒙及其银行顾问便明确表示,他们将同时发行高评级债券与垃圾债券来为此次收购融资。这一非同寻常的融资策略虽然令整个交易流程更为复杂,却也让派拉蒙得以进入多个市场,从而筹集到所需的巨额资金。

From the outset, the company and its bankers telegraphed they would issue both high-grade and junk bonds to refinance the deal. That unusual playbook made the deal more complex — but offered Paramount access to multiple markets to raise the immense sums it needed.

花旗集团与美国银行对潜在买家进行了摸底调查。自6月起,两家银行便开始收集非正式的认购意向,以此确保最终正式发行债券时能有充足的资金流入。

Citigroup and Bank of America polled likely buyers. From June, they fielded informal orders, helping ensure money would be there when the deal ultimately launched.

据部分知情人士透露,市场需求相当旺盛;不过如此周密的准备工作也反映出部分银行家担心市场热情难以持久。此外,这些银行还担心重蹈2022年的覆辙——当时市场陷入停滞,导致它们手中数十亿美元的未售出贷款蒙受损失。

Demand was strong, according to some of the people, but the extensive preparation signaled some bankers worried the enthusiasm might not last. Banks were also wary of getting out caught like they were in 2022, when markets seized up and left them with losses on billions of dollars of unsold “hung” loans.

一些投资者则对那些负债累累的媒体行业并购案持保留态度,尤其是涉及华纳的并购案例。为争取信用评级机构的支持,派拉蒙首席执行官埃里森私下承诺,他本人及公司将致力于降低派拉蒙的负债水平;标准普尔全球评级公司还称,埃里森甚至承诺必要时会动用家族财富来实现这一目标。

Some investors were concerned about the disappointing track record of debt-laden media mergers, including those involving Warner. In part to win over credit-rating firms, Ellison, Paramount’s chief executive officer, had privately vowed that he and his company were committed to cutting leverage at Paramount, and S&P Global Ratings said he pledged to use family wealth if necessary.

到了7月,促成这笔巨额债务交易的各项条件均已具备——然而美国各州总检察长提起的诉讼以及作家工会的介入却导致交易进程受阻。这一情况令部分银行家颇为沮丧,因为过渡性贷款的存在可能会削弱他们承销新并购交易的能力。

By July, all the pieces were in place for a prospective mega-debt deal — only for lawsuits from US state attorneys general and a writers union to delay the merger. This frustrated some bankers because the bridge lending threatened to curb their ability to underwrite new mergers and acquisitions.

随后,政府债券收益率意外飙升,信贷利差也不断扩大。各银行受到的冲击相对有限:与许多由垃圾级评级企业发起的收购融资项目不同,此次为派拉蒙安排的债券与贷款协议明确规定,若借贷成本上升,责任由派拉蒙承担,而非银行。不过银行家们仍担心,市场环境恶化会使该交易更难获得投资者认可。

Then came an unexpected surge in government bond yields and widening credit spreads. The banks were somewhat insulated; unlike many junk-rated buyout financings, the bonds and loans had been structured to leave Paramount on the hook, not them, if borrowing costs rose. But they still worried the less favorable conditions would make the deal a harder sell.

转机出现在9月21日,派拉蒙宣布已与相关诉讼方达成和解。不过仍有若干障碍有待克服,其中最棘手的是软银集团当时正在花旗银行等机构的协助下,筹备规模高达111亿美元的创纪录垃圾债券发行计划。当时高收益债券市场本就承受着一定压力,业内普遍认为其容量不足以同时承接这两笔交易。

The breakthrough came on Sept. 21, when Paramount said it had settled the lawsuits. There were still some hurdles to clear, most notably that SoftBank Group Corp. was staging its own record-breaking $11.1 billion junk bond offering, aided by banks including Citi. The high-yield market, already under some strain, wasn’t seen as deep enough to handle both deals at once.

软银的融资活动于9月23日顺利结束,这为派拉蒙次日启动最终交易扫清了障碍。派拉蒙也面临着极强的紧迫感:此前该公司已承诺,若收购交易未能在9月30日前完成,则需每日支付700万美元的滞纳金。银行家们早已安排欧美两地团队开会制定债券分销方案,销售团队也纷纷联系客户,确认此前的认购意向是否依然有效。

SoftBank’s borrowing wrapped up on Sept. 23, clearing the way for Paramount to begin the race to the finish line a day later. There was plenty of extra incentive: Paramount had previously agreed to pay late fees of $7 million a day if the acquisition didn’t close by Sept. 30. Bankers had already held calls between the US and Europe to lay out a sell down plan, while salespeople had called accounts to see if old orders still stood.

据知情人士透露,数月的筹备工作最终取得了成效:约有1000名投资者提交了认购申请。这些买家多为多策略对冲基金的投资组合经理。

The months of preparation appeared to pay off, with about 1,000 investors placing orders for the debt, some of the people said. Many buyers were portfolio managers at multi-strategy hedge funds.

在此过程中,派拉蒙还调整了债务结构,减少了债券发行规模并相应增加了贷款额度。据公司首席财务官西内利介绍,在此次发债过程中,派拉蒙还将借贷成本降低了0.375个百分点,即37.5个基点,每年可节省约2亿美元的利息支出。

Along the way, the mix of debt was shuffled to reduce bonds and increase loans respectively. Paramount also cut borrowing costs by 0.375 percentage points, or 37.5 basis points, during the sale process, saving about $200 million of interest a year, said Cinelli, the company CFO.

虽然这一举措有助于改善派拉蒙的财务状况,但这一变动也导致部分投资者在最后关头选择退出,使得留下的投资者不得不承担比预期更多的债务。随着新发行债券的报价大幅下跌,交易员们纷纷打电话或发信息给承销商,抱怨订单流失率高于往常。

While that helped Paramount’s finances, the change caused some investors to pass at the last minute — saddling those who stayed on with more debt than they had expected. Angry phone calls and messages passed from traders to underwriters about the higher-than-usual attrition within the order book as price quotes on the newly issued debt tumbled.

周四早些时候,相关债券的投资损失总额一度高达数亿美元,不过在最初的抛售潮过后,卖压逐渐缓解。

At one point on Thursday their paper losses totaled hundreds of millions of dollars, but the selling pressure began to ease after the initial burst.

最终,该公司及其银行家们将此次债券发行及迅速完成的成果视为派拉蒙及其长期发展前景的巨大成功。花旗集团机构客户业务部主席莱昂·卡尔瓦里亚在采访中称:“这是历史上规模最大的单笔企业债券发行案例。”

When it was over, the company and its bankers viewed the sale and its quick turnaround as an undisputed success for Paramount and its long-term prospects — “the largest single debt pricing for a company in history,” Leon Kalvaria, chairman of the institutional clients group at Citigroup, said in an interview.

美国银行暂未对置评请求作出回应;华纳方面则建议咨询派拉蒙;阿波罗集团也拒绝发表评论。

Bank of America didn’t immediately respond to a request for comment, Warner deferred to Paramount and Apollo declined to comment.

不过,派拉蒙仍需应对分析师们的审慎态度。比如CreditSights的分析团队就指出,这家大型媒体企业面临着管理巨额债务、实现成本削减及协同效应目标等多重风险。尽管如此,该公司仍承诺将在旗下各制片厂每年推出30部电影。

Paramount will still have to contend with a show-me attitude among analysts such as the team at CreditSights, which cited risks tied to managing the debt load at the giant media company and meeting the targets for cost-cutting and synergies. With all that, it also promised to release 30 movies a year at the combined studios.

“从宏观层面来看,这次发行充分体现了债券市场对派拉蒙此次收购计划的认可,”卡尔瓦里亚说道。

“From a big-picture standpoint, this is a massive vote of approval from the debt markets for Paramount’s acquisition,” Kalvaria said.