上周末，NBC 的《周六夜现场》（SNL）播出了一段小品，嘲讽 Anthropic 首席执行官达里奥·阿莫代伊。
NBC's Saturday Night Live aired a sketch mocking Anthropic CEO Dario Amodei last weekend.
前一天，一个 AI 生成的音乐视频也进行了类似的讽刺，视频中出现了一个虚假的阿莫代伊演唱 "Hit the Breaks Except for Me"。我对 AI 版本笑得更厉害。
A day earlier, an AI-generated music video took a similar swipe, featuring a fake Amodei singing "Hit the Breaks Except for Me." I laughed harder at the AI version.
该视频使用名为 Slopcannon 的 AI 工具制作，仅需一个音频文件、几张图片和一个创意即可。
Created with an AI tool called Slopcannon, it needed little more than an audio file, a few images, and an idea.
相比之下，SNL 小品需要一支高薪的专业编剧团队、演员和一家大型电视工作室。这展示了娱乐产业可能的发展方向。正如我之前所言，这对好莱坞而言既是机遇也是威胁。AI 可以帮助制片厂更快、更廉价地制作电影和电视剧。
Compare that with the SNL sketch, which took a team of highly paid professional writers, actors, and a major TV studio. This is a glimpse of where entertainment may be headed. And as I've argued before, it's both an opportunity and a threat for Hollywood. AI can help studios make films and TV shows faster and cheaper.
但它也让个人能更轻松地制作视频，从而加剧了对观众注意力的争夺。
But it also lets individuals produce videos more easily, creating more competition for viewers' attention. (I've watched the Slopcannon video more than the SNL skit, for instance).
（例如，我看 Slopcannon 视频的次数比 SNL 小品还多。）是的，目前许多 AI 生成的视频依然很糟糕。
Yes, plenty of AI-generated videos are still terrible.
但话说回来，社交媒体上——甚至 Netflix 上——大量人类制作的内容也同样糟糕。质量差距正在缩小。
Then again, so is a surprising amount of human-made content on social media — and even on Netflix. The quality gap is closing.
梦工厂联合创始人杰弗里·卡岑伯格认为，好莱坞应像过去拥抱其他新技术一样拥抱 AI。
DreamWorks cofounder Jeffrey Katzenberg thinks Hollywood should embrace AI, the way it embraced other new technology in the past.
他写道：‘随着门槛和成本降低，将会有更多电影被制作出来，而非更少。制片厂将能承担更多风险。将会有更多席位，且很快会出现全新的叙事形式。’
‘每当叙事遇到真正的技术变革——从同步声音到彩色再到计算机动画——它都会重新定义媒介的边界，并在过程中不断发展壮大。’
"As the barriers and the costs come down, more films will get made, not fewer. Studios will get to take more risks. There will be more seats at the table, and very soon entirely new forms of storytelling," he wrote on X. "Every time storytelling has met a genuine technological shift, from synchronized sound to color to computer animation, it has redefined the boundaries of the medium and grown larger in the process."
在过去几周极端的 AI 警告之后，读到这样理智的观点令人欣慰。详情请见此处。
After all the extreme AI warnings of the past few weeks, it's a relief to read something sensible. here.
可通过电子邮件 abarr@businessinsider.com 联系我。
Reach out to me via email at abarr@businessinsider.com