这一天终于到来了。2024年11月，捷豹开启了向电动化转型的漫长历程——当时公司发布了一场声势浩大的品牌重塑活动，但全程并未展示任何新车。仅仅一个月后，捷豹便公布了原型车Type 00：这款车极具争议性，几乎引爆了整个汽车圈。有人对其青睐有加，也有人厌恶至极，甚至捷豹的员工都因被指背叛了品牌90年的历史而遭到攻击。
The day has finally arrived. Jaguar began its long road to electric reinvention in November 2024 with a firestorm of a rebrand featuring no cars. Just a month later, it revealed a prototype: the Type 00—a car so polarizing it practically broke the internet’s automotive enclave. Some loved it; others hated it so much that Jaguar’s own staff were targeted for supposedly betraying the company’s 90-year history.
在这次引发热议却也争议不断的发布之后，捷豹又迎来了一系列人事变动：捷豹路虎首席创意官格里·麦戈文离职。正是这位知名汽车设计师批准了捷豹这款饱受争议的纯电动车型设计方案以及那场不展示新车的品牌宣传活动。
Since this chaotic but undoubtedly viral launch, major departures have followed, including Jaguar Land Rover’s (JLR) chief creative officer Gerry McGovern, the notable car designer who signed off on Jaguar’s divisive all-electric design and the no-car ad campaign.
捷豹总经理罗登·格洛弗是个勇敢的人。在这场舆论风暴中，在长达数月无法推出任何新车的艰难时期，他始终镇定自若，坚信当人们看到最终量产版车型——那款“独一无二”的豪华四门GT车时，一切都会豁然开朗。如今，这一时刻终于来临。周二，捷豹在纽约举办活动，正式发布了Type 00的量产版车型Type 01。（捷豹路虎承担了《WIRED》杂志的部分差旅费用，以便我们出席此次发布会。）
Jaguar’s managing director, Rawdon Glover, is a brave man. Through this shitstorm, and a frighteningly long period of selling no new cars whatsoever, he’s remained unflappable; utterly confident that, when people see the final car—the finished version of the luxury four-door GT that is “like no other”—everything will make sense. That moment is here. The company finally revealed the Jaguar Type 01 at an event in New York City on Tuesday—the finished version of the Type 00. (Jaguar Land Rover paid a portion of WIRED's travel expenses so we could attend the launch.)“A bold grand tourer that never arrives unnoticed, like all the best Jaguars of the past,” Jaguar’s press material says.
捷豹官方宣传资料称：“这是一款极具气魄的豪华旅行车，正如过往所有经典的捷豹车型一样，它绝不会让人视而不见。”事实确实如此：你绝对能一眼认出这款车。正如原型车所展示的那样，低矮的车顶线条、短前悬与超长的后悬、修长的引擎盖以及巨大的23英寸轮毂都得以保留。座舱后部的特殊设计实现了50:50的前后重量分配；而如此庞大的车身表面，却与“史上空气动力学性能最佳的捷豹车型”这一称号毫不冲突——该车配备了主动式空气导流板、可伸缩尾翼以及多种气流优化设计，风阻系数仅为0.23 Cd。
This is most certainly true: you will see this thing coming. The low roofline, short front and extended rear overhangs, long hood, and huge 23-inch wheels all remain from the prototype, just as promised. The cab-rear design hides a 50–50 weight distribution, and the huge surfaces make it hard to square the fact that this is the most aerodynamic Jag ever, with active vanes, a deployable spoiler, and airflow trickery delivering a drag coefficient of 0.23 Cd.
关键在于，量产版车型增设的车门让整体设计更加合理，也使Type 01的外观风格脱离了《雷鸟号》系列的影子，更贴近常规汽车的设计思路。车头造型也略微做了柔和处理，这比原型车那种过于方正笨重的车头要好看得多。而车身尾部则是外观设计的亮点所在：水平排列的灯带中嵌入了只有在点亮时才会显现的全宽式尾灯。
Crucially, the production model’s extra doors make more sense of the design, shifting the Type 01’s look away from Thunderbirds territory to more familiar ground. The front has been softened ever so slightly as well, which again is preferable to the prototype’s exceedingly bluff nose. The rear, however, is where the exterior design really shines with hidden-until-lit, full-width lights embedded in horizontal strikethroughs.
先来介绍一下具体参数：Type 01是捷豹旗下动力最强的公路车，最大功率可达1,030匹马力，峰值扭矩为1,365牛顿·米。它从静止加速至62英里/小时仅需3.2秒。正如其“储备充沛的动力”这一宣传语所言，该车从62英里/小时加速至112英里/小时也仅需4秒。我曾体验过驾驶这款车，得益于前部260千瓦、后部两台各310千瓦的三电机配置，加速感仿佛永无止境。
Let’s get the specs out of the way: the Type 01 is the most powerful Jaguar road car, with up to 1,030 Pferdestärke (PS) and 1,365 Newton-meters. It goes from standstill to 62 mph in 3.2 seconds. Justifying the tagline of “power in reserve,” the car can rocket from 62 to 112 mph in a further 4 seconds. I’ve been driven in it, and it feels like the acceleration never ends thanks to the tri-motor setup of a 260-kilowatt (kW) front motor paired with twin 310-kW rear motors.
这款车的长宽高分别为5,235毫米和1,403毫米，不过全轮转向系统的存在让它在行驶中显得小巧许多。据称，基于850伏特电压设计的专属捷豹架构以及118千瓦时的可用电池组，能让该车在EPA标准下的续航里程达到400英里（按WLTP标准则可达450英里），在恒定高速行驶状态下的续航里程也能达到320英里。借助350千瓦的直流快充技术，仅需13分钟就能为车辆补充最多200英里的续航里程。简而言之：它体型庞大、速度极快、空气动力学性能出色、动力强劲，绝对是一款独一无二的车型。
It stands 5,235 mm long and 1,403 mm tall, but all-wheel steering makes it feel much smaller on the road. The 850-volt bespoke Jaguar architecture and 118-kilowatt-hour usable battery supposedly deliver an EPA range of up to 400 miles (450 miles on WLTP), with a “sustained highway speed” range of up to 320 miles. Drivers can add up to 200 miles of range in 13 minutes using 350 kW rapid DC charging. So the TL;DR? It’s huge, fast, aerodynamic, powerful, and, most definitely, unique.
车内有一条贯穿整个座舱的醒目中轴线，为每位乘员划分出独立的空间。大量“仿黄铜质感”的装饰元素则旨在凸显车辆的豪华属性。全景玻璃车顶配有可调节的虚拟遮阳帘，能让光线充分进入车内；不过车尾并无后挡风玻璃。取而代之的是，在挡风玻璃下方的全宽全景音响条中央嵌入了一块数字式“ClearSight”后视显示屏，用于显示车后景象。巧妙的是，该后视摄像头的画面高度与车门后视镜的高度一致，据说这样能减少此类系统通常所需的繁琐对焦操作。
Inside, a dramatic central spine runs the full length of the cabin, creating a zone for each occupant. Lots of “brass-inspired” finishes are intended to underline the luxury message. A panoramic glass roof with adjustable virtual blinds brings in the light, but there’s no rear windscreen. Instead, a digital “ClearSight” rearview display is embedded centrally in the full-width panoramic soundbar at the base of the windscreen to show what’s behind. Cleverly, the feed from this rear-facing camera is positioned at the same height as the door mirrors, supposedly reducing the annoying focal adjustment these systems usually demand.
驾驶员前方有一块24英寸的OLED屏幕，一直延伸至车身中央。驾驶员与前排乘客之间还设有一块7英寸的智能手机式显示屏，用于调节空调、音响等常用功能，完全通过触摸屏操作——遗憾的是，车内看不到任何实体控制按键。那些号称具备“热石按摩效果”的座椅据说也能通过电动方式实现12种不同调节模式。车内还配备了空气净化系统，可去除过敏原、毒素及颗粒物；此外还有香氛扩散器可供选择多种香味——这些似乎就是如今西方汽车厂商心目中豪华车内饰所必备的配置了。
Ahead of the driver is a 24-inch OLED screen that extends toward the center of the car. A central 7-inch smartphone-style display sits between the driver and front passenger for common controls such as climate and audio, operated entirely by touchscreen with (sadly) no physical switchgear in sight. “Hot stone massage effect” seats, whatever those are, are also electrically adjustable in 12 different ways. Cabin air purification removes allergens, toxins, and particulates, and a fragrance diffuser offers a choice of scents—which seems to be the pinnacle of what Western auto companies think a luxury car interior needs these days.
作为一款长途旅行车，行李空间自然至关重要。Type 01的载物空间达450升，若将后排座椅放倒则可扩展至1000升。值得一提的是，捷豹在研发这款车时共制造了150多台原型车，累计试驾里程达70万英里，还申请了360多项专利。
As a grand tourer, luggage space is important. The Type 01 offers 450 liters of load space, expanding to 1,000 liters with rear seats folded. And then there are the production stories: Jaguar built more than 150 prototypes, drove 700,000 miles, and filed more than 360 patents while developing the car.
捷豹最引以为豪的，当属其“不可能面板”。这是一块完整、无缝的面板，从A柱延伸至Type 01车尾，长度超过3米。捷豹的建模系统曾判定，冲压这块包含五个不同锐角的巨大部件是不可能的。经过大约22周、1500小时的开发（据传甚至需要一位退休员工复出），捷豹最终实现了这块“不可能”的面板。
Jaguar is most proud, and rightly so, of its “impossible panel.”It's a single, unbroken panel that runs more than 3 meters from the A-pillar to the rear of the Type 01. Pressing this huge piece with five different acute angles in it was deemed not possible by Jaguar's modeling system. After roughly 22 weeks and 1,500 hours of development (supposedly requiring someone to come out of retirement), Jaguar realized this “impossible” panel.
Type 01的定价可能是捷豹必须精准拿捏的最关键一环。起售价约为17万美元（或13万英镑——尚未确认最终价格），这使得这款捷豹车型的价位远低于法拉利Luce、电动版奔驰G级、兰博基尼，甚至全新的宾利Torcal，正好处于格洛弗期望的区间。捷豹认为自己在豪华电动车市场找到了“黄金定价点”，一个“刚刚好”的区间：买家愿意为那些价格不算天文数字、却又足够高于高端市场、从而真正彰显奢华感的电动车买单。
Pricing of the Type 01 is possibly the most important thing Jaguar has to nail. Starting at around $170,000 (or £130,000—no confirmed pricing yet), this puts the Jag well below Ferrari Luces, electric Merc G-Wagens and Lamborghinis, and even the new Bentley Torcal, exactly where Glover wants to sit. Jaguar thinks it has a sweet spot in luxury EVs, a Goldilocks zone where buyers are eager to part with cash for electric cars that aren’t astronomical but priced high enough above the premium sector to be legitimately highfalutin.
目前尚无人真正在豪华电动车市场取得成功。保时捷尝试过，兰博基尼也尝试过。奔驰经历了非常艰难的时期。现在宾利也在尝试。格洛弗认为Type 01有机会成功。
No one has really succeeded with the luxury EV market. Porsche has tried. So has Lamborghini. Mercedes has had a very tough time. Now Bentley is having a crack at it. Glover thinks that the Type 01 has a shot.
“我们之中总有一个会打破玻璃天花板，让高价位电动车取得成功，”格洛弗告诉我。“做到这一点的最佳途径，不是迎合电动车的固有套路。你不会仅仅因为它是电动车就成功。你会成功，是因为这辆车本身的外观、质感、驾驶感受达到某种境界。如果你能做到这些，它是燃油车还是电动车都无所谓。仅仅是一辆电动车，只能管用很短一段时间。汽车必须凭本事赢得停进某人车库的资格。”
“One of us is going to break through the glass ceiling and make a success of EVs at elevated price points,” Glover tells me. “The best way to do that is not to play into the tropes of EVs. You’re not going to get there because it’s an electric car. You’re going to get there because the car itself looks a certain way, feels a certain way, drives a certain way. If you can do all of those things, [it doesn’t matter] whether it’s combustion or electric. Just being an electric car was enough for such a short period. Cars have got to earn their right in somebody’s garage.”
格洛弗公开表示，Type 00 必须凭实力赢得“几乎全新的客户群”，据称这群人更年轻、更富裕、生活在城市、思想独立、富有创造力，并渴望“开辟自己的道路”。我们很快就会看到，究竟是哪类人会在预订单上签字订购 Type 00。他们会像捷豹首发宣传片里那些朝气蓬勃的年轻人，还是像传统的捷豹、路特斯和阿斯顿·马丁车主，白发苍苍，穿着法兰绒衬衫和难看的短裤？
Glover has openly said the Type 01 will have to earn its place with “almost an entirely new client base,” one that is supposedly younger, more affluent, urban, independently minded, creative, and wishing to “carve their own path.”We shall see very soon exactly what kind of person signs on the dotted line to reserve a Type 01. Will they look like the youthful, vibrant characters in Jaguar’s initial launch campaign, or like traditional Jaguar, Lotus, and Aston owners with gray hair, flannel shirts, and bad shorts?
“我们必须确保能吸引到新的消费群体，”格洛弗说道，“但我也不想疏远任何现有客户。”中国品牌在这方面很擅长吸引年轻消费者。“我试驾过几款理想汽车和小鹏汽车。这些车搭载了大量先进技术，其制造工艺与品质也在飞速提升。”
“We’ve got to make sure that new audience comes along," Glover says. “But I don’t want to alienate anybody.”The Chinese do well with that youthful audience. “I’ve driven some of the Li Autos. I’ve driven some of the XPeng cars. They’re impressive in terms of the amount of technology in them. The quality of fit and finish is increasing at a pace.”
不过格洛弗仍认为，中国汽车与西方老牌车企之间存在显著差距；但鉴于小米仅用几年时间就在造车领域取得了显著成绩，这种观点恐怕难以长期成立。“中国车企目前主要活跃在大众消费市场，”他说道，“比拼的是配置数量、技术含量、续航里程以及能否以最低价格提供这些优势。当然我们也不能完全置身事外，但这恰恰印证了我们退出大众高端市场的决策是正确的。”
But Glover still thinks a big gap exists between Chinese cars and established Western autos; though with Xiaomi’s achievements after only a few years of making cars, it’s hard to see this view staying true for long. “They’re playing in a commodity space," he says. "It’s about how many features, how much tech, how much range, and how can I do it at the lowest price. I’m not saying we’re immune to all of that, but it certainly validates us getting out of the volume premium market.”
与宾利类似，捷豹也试图借助自身传统优势来打造中国品牌难以模仿的特色。不过也有人指出，Type 01车型似乎缺乏明显的传统印记——虽然其确实体现了开拓精神，但这显然是一款面向未来而非回溯历史的电动车型。那么对捷豹这一电动化复兴计划而言，格洛弗心目中两年后的成功标准究竟是什么呢？
Like Bentley, Jaguar is leaning into its heritage to look for things the Chinese will find harder to emulate. But it could be argued that the Type 01 lacks any obvious heritage. The pioneering spirit is there, for sure, but this is an EV very much looking forward, not back. With that in mind, what does, say, two years of success look like to Glover for this electrified rebirth of the brand?
“成功的标准就是我们能在新的定价区间站稳脚跟，”他解释道，“让消费者认同‘购买捷豹确实物有所值’。我清楚自己需要达到的销量指标，虽然不便透露具体数字，但必须达到某个临界值才能形成市场影响力。”在格洛弗看来，这一销量水平意味着消费者要将捷豹视为更具时代感与文化亲和力的品牌，并真心期待其后续发展。
“Success will be we’ve established ourselves at the [new] price point,” he says. “People are saying, ‘Yep, Jaguar is worth paying more for.’ I know what volumes we need to achieve. I’m not going to articulate those, but just under that we need to generate a certain level of volume to create that critical mass.”For Glover, this level of volume requires customers to see Jaguar as a more current, culturally relevant brand, and to be genuinely interested in what the company will do next.
“究竟是只有那些穿着不合时宜衬衫短裤的人在购买，还是我们真的成功吸引了新群体？”格洛弗自问道，“这些迹象会在最初两年内显现出来。”
“Is it just the man in the bad shirts and bad shorts, or have we actually been successful in attracting a new audience?”Glover says. “We start seeing that in the first two years.”