唐纳德·特朗普希望将两个特定的词汇从科技行业的术语中彻底清除；一些企业高管已经开始寻找替代词。Salesforce的首席执行官马克·贝尼奥夫（Marc Benioff）在周五表示，他们的AIForce平台将更名为“SIForce”。贝尼奥夫在X平台上写道：“超级智能的时代已经到来，AIForce正式更名为SIForce。”这一决定是在埃隆·马斯克（Elon Musk）于周日宣布将SpaceXAI更名为SpaceXSI之后作出的，这进一步推动了特朗普推动用“超级智能”（Super Intelligence）取代“人工智能”（Artificial Intelligence）的倡议。Salesforce的这次更名仅涉及其代理服务平台，而非整个公司的名称。
Donald Trump wants two letters scrubbed from the tech industry’s vocabulary, and some executives are already reaching for replacements. Salesforce CEO Marc Benioff said Friday that his company’s AIForce platform is getting a new name. “The era of Super Intelligence is here. AIForce is officially SIForce,” Benioff wrote on X. The announcement follows Elon Musk’s pledge Sunday to rename SpaceXAI to SpaceXSI, giving Trump’s campaign to replace “artificial intelligence” with “super intelligence” traction beyond Washington. Salesforce’s change concerns its agent platform, rather than the company’s corporate name.
与此同时，特朗普正在将自己的术语偏好转化为一种实际行动：他在Truth Social平台上写道：“白宫将任何使用‘人工智能’（Artificial Intelligence）这一术语的人视为敌人——因为这个术语已经被更为准确、更被广泛接受的‘超级智能’（Super Intelligence）所取代。”这一警告加剧了特朗普的施压力度。他在9月29日签署的行政命令中要求联邦机构在官方通讯、网站、报告和政策文件中，依法允许的范围内，将“人工智能”（Artificial Intelligence）和“AI”替换为“超级智能”（Super Intelligence）或“SI”。
Trump, meanwhile, is turning his terminology preference into a test. “The White House considers anyone that uses the term, ‘Artificial Intelligence,’ as opposed to the highly accepted new and more accurate term, ‘Super Intelligence,’ THE ENEMY!”Trump wrote on Truth Social on Thursday. The warning escalates a push Trump formalized in a September 29 executive order directing federal agencies to substitute “Super Intelligence” and “SI” for “Artificial Intelligence” and “AI” in official communications, websites, reports, and policy documents, to the extent permitted by law.
虽然私营企业并不受该命令的约束，但贝尼奥夫的更名决定以及马斯克的重新命名计划表明，特朗普所推崇的术语正在逐渐渗透到企业的品牌命名中。
Private companies aren’t required by the order to follow suit. But Benioff’s announcement and Musk’s proposed rebrand show how the president’s preferred language is making its way into corporate branding.
美国政府认为，当前的AI技术已经超越了其原有的名称所能表达的范畴；该行政命令指出，现代AI系统正在不断放大人类的创造力，而“超级智能”这一术语更能准确反映AI的真正潜力。然而，这种重新命名的做法给那些名称中包含“AI”的企业带来了麻烦，并引发了关于何才算得上“超级智能”的争议。因为“超级智能”通常指的是那些在各种任务上远超人类能力的系统，而仅仅更改产品名称并不能证明这些系统确实具备这样的能力。
The administration’s argument is that AI has outgrown its name. The executive order says today’s systems increasingly amplify human creativity and that “Super Intelligence” better captures their potential. The rebranding push complicates matters for companies whose names include AI, and raises questions over what counts as superintelligence. The term generally describes systems far more capable than humans across a broad range of tasks, and renaming existing products doesn’t establish that they meet that threshold.
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