鱼鳍可能是美食爱好者最熟悉的鲨鱼部位，但日本企业正试图让这种动物广泛食用却鲜为人知的肉类获得更多关注，并探索其皮肤的新用途。
Fins may be the best-known part of a shark to food lovers, but Japanese companies are trying to make the animal’s widely consumed, lesser-known meat more visible and put its skin to new uses.
自江户时代（1603-1868年）起，日本就开始捕捞鲨鱼，如今在宫城县气仙沼市的渔港，鲨鱼仍被卸下。
Sharks, which have been caught in Japan since the Edo period (1603-1868), are still unloaded at the fishing port of Kesennuma in Miyagi Prefecture.
虽然鱼鳍在中国菜中备受推崇，例如用于制作鱼翅汤，但其肉类的情况则大不相同。鲨鱼肉被广泛使用，但许多消费者并不知道他们吃过鲨鱼肉。
While their fins are prized in Chinese cuisine, such as shark fin soup, their meat is another story. It is widely used, but many consumers do not know they have eaten it.
据气仙沼市一家海产品加工商称，大部分鲨鱼肉被磨成鱼糜，用于制作汉煎鱼糕等产品。
Much of the meat is ground into surimi paste and used in products such as hanpen steamed fish cake.
但由于鲨鱼肉的其他常见用途较少，该负责人表示：“很少有人意识到自己吃过鲨鱼肉。”此外，这一现象背后还有复杂的背景。与捕鲸一样，鲨鱼捕捞也招致了海外环保组织的批评。
But with few other familiar uses for shark meat, a seafood processing business operator in Kesennuma says, “few people realize that they have eaten shark meat.”There is even a complicated backdrop. Shark fishing, like whaling, has drawn criticism from environmental groups overseas.
另一个不利因素是鲨鱼在流行文化某些领域的日益走红，尤其是儿童YouTube现象级动画视频《Baby Shark》。
Another headwind is increasing popularity of sharks in some corners of pop culture, notably from children’s YouTube phenomenon Baby Shark animation videos.
如今，日本企业正试图以难以忽视其来源的形式，将鲨鱼肉端上餐桌。
Now Japanese companies are trying to put the meat on the menu in forms that make its origins harder to miss.
总部位于东京的中国食材批发商“中华高桥”（Chuka Takahashi）因其肉类的颜色，将鲨鱼肉产品命名为“桃鲨”（Peach Shark）。
Chuka Takahashi, a Tokyo-based wholesaler of Chinese food ingredients, has named its shark meat products Peach Shark for the meat’s color.
该公司销售用于烹饪的鲨鱼肉块和供商业使用的条状肉片，并计划推出即食食品。
The company sells blocks of shark meat for cooking and stick-shaped pieces for commercial use. It also plans to release prepared foods.
总部位于三重县津市的零食制造商“Oyatsu Company”也在努力争取消费者。
Snack maker Oyatsu Company, based in Tsu, Mie Prefecture, is also trying to win consumers.
其鲨鱼零食由登陆气仙沼港的鲑鲨制成，采用日式唐扬风格，以咸香辛辣的方式油炸而成。该产品在超市及其他零售商处有售。
Its shark snack, made from salmon sharks landed at the Kesennuma port, is deep-fried in a savory, spicy Japanese karaage style. It is sold at supermarkets and other retailers.
一位官员表示：“我们希望以一种新的食用方式，让更多人了解鲨鱼肉的味道。”
“We hope to make the taste of shark meat better known through a new way of eating it,” an official said.
总部位于东京的音频设备制造商铁三角（Audio-Technica）今年推出了一款名为“鲨鱼汉堡”（Shark Burger）的便携式黑胶唱机，其手柄使用了蓝鲨的皮革。
Audio-Technica, a Tokyo-based audio equipment maker, released this year a portable record player called Shark Burger, which has a handle using the skin of blue sharks.
“这款产品设计的初衷不仅仅是为了播放音乐，”一位负责人表示，“而是为了让消费者有机会了解鲨鱼捕捞业。”铁三角公司表示，该产品已于夏季售罄，但并未透露具体的生产数量。
“The product was designed not simply to deliver music,” an official said, “but to give consumers an opportunity to learn about the shark-fishing industry.”Audio-Technica said the product was sold out in summer, though it did not disclose the number of units made.