杰瑞米·克拉克森(Jeremy Clarkson)呼吁英国各大广播公司合并为一个名为“Britflix”的单一平台以求生存,并警告称,资深制作人正在不断从资金捉襟见肘的电视行业中“流失”。
Jeremy Clarkson has called on British broadcasters to merge into a single “Britflix” platform to survive, as he warned that senior producers were continuing to “drain away” from the cash-strapped TV industry.
这位前《疯狂汽车秀》(Top Gear)主持人表示,他刚完成亚马逊Prime平台节目《克拉克森的农场》(Clarkson’s Farm)第六季的拍摄,现在许多剧组人员都在担心去哪里找下一份工作。
The former Top Gear presenter said that having just finished filming the sixth season of his Amazon Prime show Clarkson’s Farm, there were now many members of the crew wondering where they would find their next job.
克拉克森表示,来自流媒体和YouTube等数字平台的竞争意味着,英国主流广播公司应该联合起来,制作“规模更大、数量更少、质量更好的节目”。此前,经验丰富的电视制作人在近年经历了一场出走潮。
Clarkson said competition from streamers and digital platforms like YouTube meant that Britain’s main broadcasters should come together to make “bigger, fewer, better programmes”. It follows an exodus of experienced TV producers in recent years.
这位66岁的主持人表示,他相信BBC最终会与第四频道(Channel 4)合并,尽管这两家广播公司曾多次拒绝这一想法。不过,他表示英国电视业必须采取更激进的举措才能参与竞争。
The 66-year-old said he believed the BBC would eventually merge with Channel 4 an idea both broadcasters have repeatedly rejected. However, he said the industry in the UK would have to go far further to compete.
他在出席皇家电视学会(RTS)伦敦大会时表示:“实际上我认为,这个国家的电视业只有在所有机构全部合并的情况下才能生存——而且也应该这样做。BBC、ITV、天空电视台(Sky)、第四频道、第五频道。”
“I actually think that television in this country can only survive – and should do this – [if] the whole lot merge,” he said during an appearance at the RTS London convention. “BBC, ITV, Sky, Channel 4, Channel 5.
“《克拉克森的农场》剧组里有35到40个人现在正坐在家里想:‘我们怎么还房贷?’外面几乎没有什么适合制作人和剧组的工作。”
“There’s 35, 40 people on the [Clarkson’s Farm] crew who are now sitting at home thinking, ‘how are we going to pay our mortgage?’ There’s very little work for producers and crew out there.
“我认识大量多年来和我合作过的制作人,他们真的非常聪明——正派、明智、勤奋,却在这个行业里找不到工作。他们找不到工作,而业内正在制作越来越多规模更小、参与制作人数越来越少的节目。”
“I know a huge amount of producers that I’ve worked with over the years, really, really clever people – decent, sensible, hard-working people – who cannot find work in the industry. They cannot find it, and they’re making these smaller and smaller programmes with fewer and fewer people involved in the making of them.
“人才正在从这个行业流失——这笔巨大的宝贵财富,我认为如果我们能有一个超级大平台,姑且叫它Britflix,让大家能够齐聚一堂,真正制作出真正优秀、规模更大、数量更少、质量更好的节目。”克拉克森表示,BBC新闻部应该独立出来,并通过收视授权费(牌照费)进行资助。
“People are draining away from the industry – this huge pool of talent – and I think that if we had one great big Britflix, let’s call it, where you could all come together and actually make properly good … but bigger, fewer, better programmes.”Clarkson said BBC News should be separated and funded through a licence fee.
尽管与大型流媒体平台亚马逊合作,但克拉克森表示,他认为自己必须想出一个更大的创意,才能与社交媒体上内容创作者的崛起进行竞争。
Despite working with Amazon, a major streamer, Clarkson said he thought he would have to come up with an even bigger idea to compete with the rise of content creators on social media.
他说:“我们目前正在考虑《克拉克森的农场》之后要做什么,这必须是一个更大的项目,才能脱颖而出,保护我们免受来自下方(社交媒体内容)的猛烈冲击。这必须是令人难以置信的宏大。”
“We’re currently thinking about what we do after Clarkson’s Farm, and it’s going to have to be something bigger to stand out, to protect us from this onslaught from [social media content] underneath,” he said. “It has to be unbelievably ambitious.
“要让一档电视节目获得成功非常困难,除非你在月球上做饭或者做一些不可思议的事情,这就是我认为电视必须变得更大规模的原因。”克拉克森的言论表明,英国电视界对该行业未来的持续焦虑情绪。
“It’s very difficult to make a television show work unless you’re cooking on the moon or doing something incredible, and that’s where I think television has to get bigger.”Clarkson’s comments are a sign of the continuing angst in the TV world over the future of the industry in Britain.
近年来,合并英国广播公司的想法被多次提出,而来自全球平台的竞争激增,以及制作电视节目成本的大幅通胀,导致了近期的几次合并。
The idea of merging UK broadcasters has been raised many times in recent years, while the explosion of competition from global platforms, as well as significant inflation in the costs of making television, has led to several recent mergers.
天空电视台(Sky)今年早些时候宣布了一项筹备已久价值16亿英镑的收购协议,收购独立电视台(ITV)的广播和流媒体业务,从而打造出英国最大的商业广播公司。在美国,派拉蒙(Paramount)提议与华纳兄弟探索公司(Warner Bros Discovery)进行810亿美元的合并。
Sky announced a long-awaited £1.6bn deal to buy ITV’s broadcasting and streaming arm earlier this year, creating the UK’s biggest commercial broadcaster. In the US, Paramount has a proposed $81bn merger with Warner Bros Discovery.
尽管英国广播公司(BBC)和第四频道(Channel 4)继续拒绝有关合并的言论,但越来越明显的是,BBC将在其iPlayer平台上托管第四频道的内容。这将对第四频道起到巨大的推动作用,该频道最近宣布计划在年底前裁员340人,将其员工数量削减四分之一以上。
While the BBC and Channel 4 continue to reject merger talk, it is increasingly clear that the BBC will host Channel 4’s content on its iPlayer platform. It will be a huge boost to Channel 4, which recently announced plans to cut 340 jobs before the end of the year, reducing its workforce by more than a quarter.
第四频道首席执行官普里亚·多格拉(Priya Dogra)在伦敦皇家电视学会(RTS)被问及将第四频道的内容转移到iPlayer上时表示:“我看不出有什么理由不可以。”她说:“有很多因素需要考虑,因为第四频道的内容是通过广告获利的,所以iPlayer必须适应这一点。”
Asked about moving Channel 4 content on to iPlayer at RTS London, Priya Dogra, Channel 4’s chief executive, said: “I don’t see why not.”“There’s lots of considerations because Channel 4 content is monetised by advertising, so iPlayer has to accommodate that,” she said.
“但是,拥有一个英国所有、展示公共服务广播内容、特别是以非营利为目的制作的内容的平台,我认为这很重要。”
“But the idea of having a platform that’s British-owned, that showcases public service broadcasting content, particularly content that’s made without profit motive, I think is important.”