Instagram正在为其面向创作者的视频编辑应用Edits加入一个聊天机器人。该工具会读取创作者的Instagram数据，并建议接下来制作什么内容。负责该应用的高管布雷特·韦斯特维尔特周三在一篇博客文章中写道，该功能正在向美国所有Edits用户推出。
Instagram is putting a chatbot inside Edits, its video editing app for creators. The tool reads a creator’s Instagram data and suggests what to make next. It is rolling out to all Edits users in the US, Brett Westervelt, who leads the app, wrote in a blog post on Wednesday.
“我们一直听到的一点是：创作者想要的是一个能处理分析的工具，而不是替他们完成创意工作的工具，”韦斯特维尔特写道。“Edits助手替你完成挖掘工作。创意决策仍然由你来做。”它能查看什么Edits助手会使用账号的Instagram指标，例如关注数、观看量、视频留存率、点赞和分享。它将这些数据与评论、Instagram上的趋势以及受众兴趣结合起来。创作者可以询问本月什么内容与受众产生了共鸣，或者为什么一条Reel吸引了注意力而另一条没有。
“One thing we heard consistently: creators want a tool that handles the analysis, not one that does the creative work for them,” Westervelt wrote. “Edits assistant does the digging for you. The creative calls are still yours.”What it can see The Edits assistant uses an account’s Instagram metrics, such as follows, views, video retention, likes and shares. It combines them with comments, trends on Instagram and the audience’s interests. Creators can ask what connected with their audience this month, or why one reel held attention and another did not.
它会根据创作者自身的过往表现，建议视频概念、开场钩子、字幕和脚本。它还可以比较试验性Reel的不同版本表现如何，并推荐适合创作者细分领域的热门音频。创作者可以直接从聊天中保存音频。
It suggests video concepts, hooks, captions and scripts based on a creator’s own track record. It can also compare how variations of trial reels perform and recommend trending audio that fits a creator’s niche. Creators can save the audio straight from the chat.
Instagram与一个创作者顾问团测试了早期版本。根据该文章，其中一位创作者@jaleesajaikaran表示，助手建议在她的一分钟视频中混入一条7秒的Reel。
Instagram tested early versions with a council of creators. One of them, @jaleesajaikaran, said the assistant suggested mixing a 7-second reel in with her one-minute videos, according to the post.
“这就像创作者的作弊码，”另一位测试该工具的创作者@turnipvegan说。
“It’s like a cheat code for creators,” said @turnipvegan, another creator who tested the tool.
免费，但有次数限制该助手免费使用，但有每日提示次数限制。Instagram表示，重度用户很快将可以通过Meta One订阅获得更多使用额度。据马特·泰特为Engadget报道，最贵的Meta One套餐每月收费499美元。
Free, with a limit The assistant is free with a daily prompt limit. Power users will soon be able to get more usage with a Meta One subscription, Instagram said. The most expensive Meta One plan costs $499 a month, Matt Tate reported for Engadget.
据阿曼达·西尔伯林为TechCrunch报道，Meta最初在6月的一场仅限受邀者参加的创作者活动上预览了该助手。当时它还表示，正在开发Edits桌面应用。
Meta first previewed the assistant in June at an invite-only creator event, Amanda Silberling reported for TechCrunch. It also said then that it was working on an Edits desktop app.
YouTube 的版本 Meta 去年推出了 Edits，作为 TikTok 母公司字节跳动旗下剪辑应用 CapCut 的竞争对手。上周，据 TechCrunch 报道，YouTube 表示正在构建一款对话式视频编辑工具，预计于明年年初推出。YouTube 还为其平台添加了 AI 创作者工具。Instagram 负责人亚当·莫塞里（Adam Mosseri）本月表示，如果没有算法，用户的互动量将下降一半。
YouTube’s version Meta launched Edits last year as a rival to CapCut, the editing app from TikToka rival to CapCut, the editing app owned by TikTok’s parent company#8217;s owner ByteDance. Last week, YouTube said it was building a conversational video editing tool, due early next year, according to TechCrunch. YouTube is also adding AI creator tools to its platform. Instagram’s head, Adam Mosseri, said this month that engagement falls by half without the algorithm.