人工智能正在创作者经济领域掀起浪潮，而且其影响远不止低质内容。这项技术的兴起，也让人工智能公司与网红之间形成了复杂的关系。核心问题在于：人工智能为网红营销和提升创作者效率带来了利润丰厚的机遇，但同时也伴随着巨大风险。《商业内幕》采访了创作者、经纪经理以及其他网红行业内部人士，了解他们如何适应人工智能；而围绕这项技术、从数据中心建设到品牌安排的豪华旅行，公众争议正不断升温。
AI is making waves in the creator economy — and it goes well beyond slop. The rise of technology has set off a complicated relationship between AI companies and influencers. The basic issue: AI presents a lucrative opportunity for influencer marketing and creator productivity, but also comes with big risks. Business Insider has interviewed creators, talent managers, and other influencer industry insiders about how they're adapting to AI's role as public tumult over the technology — from data centers to lavish brand trips — reaches a boiling point.
创作者最担忧的是：他们的工作建立在与粉丝之间的信任之上，而人工智能有可能损害这些关系。创作者经济领域正在讨论，网红能否发布人工智能生成的广告而不疏远粉丝。如今，一些创作者认为，他们必须更加透明地说明是否使用人工智能、如何使用以及为何使用。阿什顿·麦格莱迪表示：“我非常经常告诉粉丝，使用人工智能有一些伦理和道德方面的原因。当我使用人工智能时，是出于无障碍访问的考虑。”
Most pressing for creators: Their jobs are built on the trust between them and their followers, and AI has the potential to damage those relationships. The creator economy is debating whether influencers can post AI ads without alienating their fans Some creators now feel they have to be extra transparent about if, how, and why they're using AI. "I very frequently tell my audience that there are ethical and moral reasons to use AI. When I do, it's from an accessibility perspective," said Ashton McGrady, whose content has received AI labels on social media platforms (even if little AI was used).
她在社交媒体平台上发布的内容即使只少量使用了人工智能，也会被标注为人工智能内容。她告诉《商业内幕》，通常情况下，而且她对此“感到自豪”，她不会使用人工智能。对许多创作者来说，人工智能已经无法回避。创作者莉塞特·卡尔韦罗告诉《商业内幕》：“无论从事什么行业，如今要获得完全不含人工智能的体验都非常困难。”
She told Business Insider that she typically, and "proudly," does not use AI. For many creators, AI is unavoidable. "It's really difficult to have a fully AI-free experience right now, no matter what line of work you're in," creator Lissette Calveiro told Business Insider.
网红担心人工智能会成为他们身上的“红字”。虽然人工智能的到来带来了一些混乱，但并非全是坏消息。与人工智能公司合作的网红正从这股人工智能热潮中赚得盆满钵满。据《商业内幕》采访的三名经纪经理介绍，一些顶级人工智能公司正向部分创作者提供五位数乃至七位数的美元报酬，以推广其工具。谷歌、Meta、Anthropic和OpenAI等科技公司，以及Higgsfield等初创企业，正在利用创作者忠实的受众群体，向潜在客户介绍人工智能工具。
Influencers are afraid of the AI "Scarlet Letter" While AI's arrival has brought with it some chaos, it's not all bad news. Influencers working with AI companies are lapping up the AI-boom cash. Top AI companies are offering some creators five to seven figures to promote their tools, according to three talent managers Business Insider spoke with. Tech companies like Google, Meta, Anthropic, and OpenAI, as well as startups like Higgsfield, are leveraging creators' loyal audiences to educate potential customers about AI tools.
例如，OpenAI一直在组建一支有影响力的大军，以推广ChatGPT作为生活各个方面的有用工具。影响者营销平台HypeAuditor的数据显示，OpenAI一直在加倍招聘创作者。OpenAI正在招募一支有影响力的大军，以使其看起来“对世界有利”。然而，这些人工智能的薪水带有一个大星号：潜在的强烈反对。随着越来越多的人工智能品牌欢迎有影响力的人加入他们针对消费者和企业客户的营销策略，创作者可能会陷入十字路口。使用个人电子邮件地址、非工作WiFi网络和非工作设备;以下是我们的安全共享信息指南。
OpenAI, for instance, has been building an army of influencers to promote ChatGPT as a helpful tool in many facets of life. Data from influencer marketing platform HypeAuditor revealed that OpenAI has been doubling down on hiring creators. OpenAI is enlisting an influencer army to make it look "good for the world" These AI paychecks, however, come with one big asterisk: potential backlash. As more AI brands welcome influencers into their marketing strategies for both consumer and enterprise customers, creators can be left at a crossroads. Will I anger off my fans? Or will they support me getting the bag?