GS1通过“Sunrise 2027”倡议推动全球零售业从传统一维条码转向二维二维码，以迎接2027年新标准的全面实施。
GS1 Initiates Global Retail Transition from Barcodes to QR Codes Ahead of Sunrise 2027 Standards organization GS1 is spearheading a global retail shift to replace traditional 1D barcodes with 2D QR codes through its 'Sunrise 2027' initiative.
该转型旨在应对日益严峻的包装限制和监管要求，例如美国食品药品监督管理局（FDA）的食品追溯规定；单个二维码可存储详细的产地、成分和有效期信息。
The transition addresses mounting packaging constraints and regulatory demands, such as FDA food traceability rules, by allowing single codes to store detailed origins, ingredients, and expiration dates.
沃尔玛、塔吉特和好市多等大型零售商正在升级销售点扫描器和数据库基础设施。
Major retailers including Walmart, Target, and Costco are upgrading point-of-sale scanners and database infrastructure.
联合利华等大型消费品牌已开始更新涵盖数万个库存量单位（SKU）的产品包装，但行业专家警告称，在该计划全面实施之前，中小供应商将面临高昂的数据管理和合规成本。
While large consumer brands like Unilever have started updating product packaging across tens of thousands of SKUs, industry experts warn that smaller suppliers face significant data management and compliance costs ahead of the rollout.