品牌故事表达正在突破传统广告的界限，企业开始尝试长篇剧集、微短剧及其他内容形式。
Brand storytelling is expanding beyond conventional s as companies experiment with long-form series, micro-dramas and other content formats.
亚马逊和 Prime Video 印度的高管表示，观看习惯的变化、内容与商业之间更紧密的关联以及衡量效果的改善，正为品牌提供更多触达受众的方式。
Amazon and Prime Video India executives say changing viewing habits, stronger links between content and commerce, and improved measurement are giving brands more ways to engage audiences.
这些高管还讨论了《Made in India: A Titan Story》带来的经验。
The executives also discussed the lessons from Made in India: A Titan Story.