
德黑兰的墙面上竖立着巨型广告牌,上面嘲讽美国总统唐纳德·特朗普,还描绘了美国无人机被伊朗士兵踩在脚下的画面。这些广告牌实际上记录了伊朗与美国及以色列之间的冲突历程。
Huge billboards on the walls of Tehran mocking US President Donald Trump and depicting American drones under the boot of an Iranian soldier are providing a chronicle of Iran’s war with the United States and Israel.
“设计师之家”工作室负责制作这些带有反美内容的广告牌,并将其放置在德黑兰的显要位置,每天都有大量路人驻足观看,其中就包括该市著名的瓦利阿斯尔广场。
Khaneh-ye Tarrahan, or Designers’ House, produces the billboards with anti-US messaging for prominent locations in Tehran where they are seen daily by large crowds of passers-by, including the city’s famed Valiasr Square.
该团队创作了一幅巨型画像:特朗普的嘴唇被霍尔木兹海峡缝合起来,嘴巴也被堵住;画像中央正是伊朗战争的爆发点,旁边还写着“已到临界点”几个字。
The team created a towering portrayal of Trump’s lips sewn and his mouth muzzled by the Strait of Hormuz waterway at the centre of the Iran war, accompanied by the words “At the breaking point”.
现年32岁的穆斯塔法·卡法伊是这家工作室的负责人,他介绍道:“每当有重要新闻传出,整个团队便立即行动起来:大家集思广益,平面设计师们接到任务指示后便开始协作。”他说话时,办公室里有多名工作人员正在各自桌前忙碌着。
“When news breaks, the team mobilises: ideas are generated, the graphic designers are briefed and we collaborate,” said Mostafa Kafaei, 32, who manages the studio. As he spoke, people worked on projects at several desks in the office.
工作室里设有一块用于头脑风暴的白板,走廊墙面上则贴满了烈士照片以及各种创意构思。
It features a whiteboard for brainstorming, while photos of martyrs and ideas adorn the hallway wall.
卡法伊所在的工作室隶属于伊朗最大的国有媒体集团之一,内部还设有一个专门的媒体监测小组。
Kafaei’s studio, which includes a dedicated media-monitoring team, works under one of the country’s biggest state-run media conglomerates.
这些广告牌由政府出资制作,旨在向广大民众传递官方立场与信息。
The billboards are sponsored by the government and used to convey its messages far and wide.
另一家工作室制作的广告牌上,特朗普被困在一个魔术箱中,手里紧握着可口可乐和汉堡包,旁边写着:“眨下眼,你就消失了!”该广告牌暗指今年7月在土耳其发生的一起事件:由于安全威胁,特朗普被用食品运输车从“空军一号”上转移至另一架飞机上。
One from a different studio shows Trump trapped inside a magician’s box, clutching a Coca-Cola and a hamburger with the words: “Blink, you’re gone!”The billboard refers to a July incident in Turkey where Trump was smuggled from Air Force One to a different aircraft on a catering truck due to a security threat.
卡法伊表示:“速度如今已成为首要考量因素。”他介绍称,最多由八人组成的团队仅需几天时间就能完成紧急宣传海报的制作。
“Speed has become a top priority,” said Kafaei, with urgent posters turned around in just a few days by teams of up to around eight people.
他还提到,工作室的大部分作品都是用Photoshop制作的,整个团队“对人工智能技术极为熟练”,在制作过程中还会运用“ChatGPT、Nano Banana等多种人工智能工具”。
Most of their work is created in Photoshop, he said, adding that the team is “highly proficient in AI”, using “various AI engines, such as ChatGPT and Nano Banana” as part of the production process.
德黑兰最近竖立的另一块巨大广告牌上,一名伊朗士兵正踩着一架美国水下无人机,描绘了伊朗伊斯兰革命卫队最近在霍尔木兹海峡的“捕获”行动,并自夸“生意兴隆”。
Another towering billboard recently put up in Tehran shows an Iranian soldier stepping on a US underwater drone, depicting a recent “Hormuz catch” by Iran’s Revolutionary Guards and bragging that “business is good”.
自2月下旬美以空袭伊斯兰共和国引发战争以来,伊朗一直封锁霍尔木兹海峡的商业航运,而美军则对伊朗港口实施了反封锁。
Iran has blockaded commercial shipping through the Hormuz strait since the war began in late February with US-Israeli strikes on the Islamic Republic, while the US military has upheld a counter-blockade of Iran’s ports.
另一幅画面显示,一位神话战士屹立在狂暴的大海中,美国军舰在燃烧,配文写道“撒旦的军队将在波斯湾溺亡”。
A different shows a mythical warrior standing in raging seas as US warships burn, along with a message reading “Satan’s army will drown in the Persian Gulf”.
另一幅借鉴涅槃乐队专辑 的画作,描绘特朗普在水下抓取一张美元钞票,旁边写着“伟大的胜利!霍尔木兹海峡”。
Riffing off the cover of Nirvana’s album, another depicts Trump grasping at a dollar bill underwater, next to the words “GREAT VICTORY! Strait of Hormuz”.
卡法伊谈到那幅特朗普嘴被缝上的瓦利亚斯大街壁画时说:“最初曾犹豫是否要在壁画上使用如此巨大的特朗普面部图像”,该画作于5月出现,当时这条战略贸易航线已成为冲突的核心。但他说:“整体评估认为,最终作品将具有极强的震撼力。”
“There was some initial hesitation about whether to feature such a large image of Trump’s face on the Valiasr mural,” Kafaei said of the image with Trump’s lips sewn up, which appeared in May as the strategic trade route became central to the conflict. But “the overall assessment was that the final piece would be exceptionally powerful”, he said.
当被问及为何美国领导人会出现在这么多广告牌上时,卡法伊说,特朗普“是一位媒体人物……每当他在该领域采取行动时,我们都以同样的方式回应”。
When asked why the US leader featured on so many billboards, Kafaei said Trump “is a media personality … We respond in kind whenever he takes action in that space”.
这家工作室负责人将其比作战场场景,对手“不断向我们开火”,他说“我们密切关注对手,并做出相应回应”。
Comparing it to a battlefield scenario with an adversary “constantly firing at us”, the studio chief said “we keep a close watch on our opponent and respond accordingly”.
市内还出现了许多歌颂伊朗、已故前最高领袖哈梅内伊(战争伊始被杀)以及真主党已故领袖纳斯鲁拉等盟友的大型广告牌。
Large billboards glorifying Iran, its former supreme leader Ali Khamenei, killed at the start of the war, and allies like slain Hezbollah chief Hassan Nasrallah have also appeared around the city.
卡法伊表示,这些广告牌帮助许多“可能不关心政治”的人理解“国内正在发生的事情的总体背景”。
Kafaei said the billboards helped many people who “may not be politically minded” to grasp “the overall context of what is going on in the country”.
退休人员马哈茂德雷扎·雷扎伊(Mahmoudreza Rezaei),53岁,回忆起曾看到一块广告牌,上面写着“撒旦的结婚礼物”——他理解这是指向特朗普的信息,针对的是上个月美国据称在该国南部发动的袭击,那次袭击导致一场婚礼上数人死亡。“这让我琢磨了好几分钟,试图弄清其中含义,”雷扎伊说。
Retiree Mahmoudreza Rezaei, 53, recalled seeing a billboard that referred to “Satan’s wedding gift” – a message he understood to be directed at Trump after an alleged US attack in the country’s south last month that killed several people at a wedding ceremony. “It kept me pondering for a few minutes, trying to decipher the meaning,” Rezaei said.
“带着一点谜语般的意味。”在药房工作的24岁萨哈尔·贾赫迪(Sahar Jahedi)说,她被德黑兰市中心共和国广场(Jomhouri Square)那块广告牌吸引住了,画面是特朗普被困在魔术师的箱子里。
“It had a bit of a riddle-like quality.”Sahar Jahedi, 24, who works in a pharmacy, said she was captivated by the billboard of Trump trapped in the magician’s box, which went up in central Tehran’s Jomhouri Square.
她说:“当‘这么多人目前正为生存而挣扎,他们可能没时间’关注新闻时。”
While “so many people are currently struggling just to survive, they may not have the time” to follow the news, she said.
“像这样的广告牌……能在让更多人了解时事方面发挥重要作用。”法新社
“Billboards like this … can play a significant role in keeping more people informed about current events.”