穆罕默德·费萨尔·本·阿布·苏艾卜·汗表示，他希望马来西亚借鉴土耳其的中转旅游模式，将旅客在机场的中转停留转化为日后的实地到访。他表示，这种合作可以实现双赢，并指出马来西亚拥有穆斯林友好旅游标准和认可体系。据马来西亚伊斯兰旅游中心负责人介绍，目前两国正探索在穆斯林友好旅行领域深化合作，马来西亚希望借鉴土耳其在历史遗产管理和发展中转旅游方面的经验。
Mohammad Faisal bin Abu Suaib Khan says he would like to see Malaysia adapt Türkiye’s transit tourism model to turn airport stopovers into future visits Cooperation could work both ways, he says, adds Malaysia offers Muslim-friendly tourism standards and recognition system Malaysia is looking to Türkiye's experience in managing historical heritage and developing transit tourism as the two countries explore greater cooperation in Muslim-friendly travel, according to the head of Malaysia's Islamic Tourism Center.
该中心主任穆罕默德·费萨尔·本·阿布·苏艾卜·汗告诉阿纳多卢通讯社，土耳其将旅游业与历史遗址的保护及商业化利用相结合的经验，值得马来西亚借鉴。
Mohammad Faisal bin Abu Suaib Khan, director-general of the center, told Anadolu that Türkiye's experience in combining tourism with the preservation and commercial use of historical sites offers lessons for Malaysia.
费萨尔说：“土耳其在遗产管理方面拥有丰富经验。如何让历史遗迹创造收益，同时又获得资金用于升级、照护和管理这些遗迹，这一点非常重要，因为保护工作成本很高。”
"Türkiye has experience in managing heritage. The way you monetize historical monuments, and at the same time get the funding to upgrade, take care of and manage them, is very important because conservation is very costly," Faisal said.
他说：“我们可以借鉴你们在开展业务的同时保护特定历史遗迹，并将其打造为优质旅游景点的做法。”
"We can learn from the way you do business and, at the same time, how you conserve certain monuments and make them good tourist spots," he said.
土耳其和马来西亚都希望扩大已经颇具规模的旅游业，同时开发不断增长的全球穆斯林旅行市场。
Both Türkiye and Malaysia seek to expand their already significant tourism industries while tapping into the growing global Muslim travel market.
据土耳其统计局数据，土耳其2025年旅游收入达到652.3亿美元，较上年增长6.8%。2025年，土耳其博物馆和考古遗址共接待近6590万人次 visits，同比增加6.8%。
Türkiye generated $65.23 billion in tourism revenue in 2025, up 6.8% from the previous year, according to the Turkish Statistical Institute. Museums and archaeological sites recorded nearly 65.9 million visits in 2025, an increase of 6.8% year-on-year.
据马来西亚旅游局数据，2025年马来西亚接待了4220万名国际访客，高于一年前的3800万人，并正通过“2026年马来西亚旅游年”推广活动进一步扩大旅游业规模。
Malaysia welcomed 42.2 million international visitors in 2025, up from 38 million a year earlier, according to Tourism Malaysia, and is seeking to further expand the sector through its Visit Malaysia 2026 campaign.
土耳其的中转旅游：费萨尔说，他本人途经伊斯坦布尔的经历表明，土耳其还有一种旅游做法可能是马来西亚可以借鉴的。
Türkiye's transit tourism Faisal said his own experience traveling through Istanbul demonstrated another Turkish tourism practice that Malaysia could potentially adapt.
在前往俄罗斯喀山的途中，他在伊斯坦布尔经历了约8小时的转机时间。在此期间，土耳其航空为他和同事安排了城市观光活动。
During an about eight-hour layover in Istanbul while traveling to Kazan, Russia, he and a colleague were offered a city tour by Turkish Airlines.
“他们把我们从机场接到市区，随后安排游船带我们游览博斯普鲁斯海峡沿岸的历史古迹，还为我们讲解了每一座建筑以及金角湾地区的历史背景，”他说道。行程中还安排了餐食，之后乘客们才继续踏上旅程。
"They brought us from the airport to the city, then on a cruise to see the historical monuments along the Bosphorus Strait, with a little bit of the historical story about every building and the historical part of the Golden Horn," he said. The program also included a meal before the passengers returned to continue their journey.
“这是一次非常贴心的安排，他们还送给我们一份简单却别致的礼物，让我们心生再次造访的念头，”他说道。
"It was a very nice offer because they gave us a small, simple gift that made us want to come again," he said.
“整个行程的设计就像是一场诱人的‘预告’，一次非常出色的‘预告’，促使我们日后能再次来到伊斯坦布尔，尽情享受这座城市的魅力。”费萨尔表示，他希望马来西亚也能为那些在吉隆坡国际机场长时间转机的旅客推出类似的服务。
"The way they crafted the trip was like giving us a teaser, a very good teaser, so that we would come again and stay in Istanbul and enjoy more." Faisal said he would like to see Malaysia develop a similar model for passengers spending long transit periods at Kuala Lumpur International Airport.
“我希望我们也能为那些在吉隆坡国际机场或2号航站楼中转的游客提供类似服务，让他们有机会游览吉隆坡，体验这座城市的魅力，从而日后再次造访，”他提到的是吉隆坡国际机场的1号与2号航站楼。
"I wish that we could do the same thing for tourists who are transiting through KLIA or KLIA2, so that we can bring them to Kuala Lumpur, let them enjoy it, and then they will come again," he said, referring to Kuala Lumpur International Airport Terminal 1 and Terminal 2.
“这是值得我们向土耳其学习的宝贵经验。”费萨尔强调，这种合作是双向的，并非仅限于马来西亚向土耳其取经。他指出，吉隆坡在制定符合穆斯林需求的旅游服务标准方面同样拥有丰富经验。
"This is something interesting for us to learn from Türkiye." Cooperation can be both ways Faisal stressed that cooperation would not be limited to Malaysia learning from Türkiye, saying Kuala Lumpur also has experience, particularly in establishing structured standards for Muslim-friendly tourism.
“我们可以向他们学习，但正如我所说，我们也能分享自己的经验。这种合作应该是双向的，”他说道。马来西亚伊斯兰旅游中心隶属于该国旅游、艺术与文化部，主要负责制定符合穆斯林需求的旅游与服务业标准，并开展相关研究、培训及能力建设工作。
"We can learn from there, but, like I said, we can also share something," he said. "It can be bilateral – both ways." Malaysia's Islamic Tourism Center, an agency under Malaysia's Ministry of Tourism, Arts and Culture, develops standards, research, training and capacity-building programs for Muslim-friendly tourism and hospitality.
“我们专注于发展符合穆斯林需求的旅游与服务业。我们负责制定相关标准，同时开展能力建设、培训及研究工作，”费萨尔说道。
"We focus on Muslim-friendly tourism and hospitality. We do the standards and also capacity building, training and research," Faisal said.
该计划的核心举措之一便是“穆斯林友好型旅游与 hospitality 认证体系”，旨在对符合为穆斯林旅客提供服务相关要求的旅游企业予以认可。
One of its key initiatives is the Muslim-Friendly Tourism and Hospitality Assurance and Recognition, which recognizes tourism businesses meeting specified requirements for serving Muslim travelers.
目前，马来西亚已有500多家企业和服务机构获得“穆斯林友好型”认证，其中包括73家酒店、39家旅行社、11家水疗中心以及390名导游。
More than 500 businesses and services in Malaysia areed as Muslim-friendly, including 73 hotels, 39 travel agencies, 11 spa centers and 390 tourist guides.
费萨尔指出，马来西亚在推行此类标准方面的经验有助于完善土耳其现有的旅游基础设施。
Faisal said Malaysia's experience with such standards could complement Türkiye's established tourism infrastructure.
“我们拥有这套穆斯林友好型认证体系，因此前往土耳其的游客便能轻松找到值得信赖且符合穆斯林需求的酒店，”他说道。
"We have the Muslim-friendly assurance recognition, so people who go to Türkiye can find and have a trusted hotel that is Muslim-friendly," he said.
凭借深厚的伊斯兰文化底蕴以及随处可见的清真食品、清真寺及专为穆斯林旅客设计的住宿设施，土耳其早已形成了规模可观的穆斯林友好型旅游市场。
Türkiye already has a substantial Muslim-friendly tourism market, supported by its Islamic cultural heritage and widespread availability of halal food, mosques and accommodation catering to Muslim travelers.
“土耳其拥有悠久的穆斯林与伊斯兰历史，因此该国加入该计划并进军穆斯林友好型旅游市场都将轻而易举，”费萨尔说道。
"Türkiye has a very good Muslim and Islamic history, so it will be very easy for Türkiye to get enrolled in this program and, at the same time, reach the Muslim-friendly market," he said.
推动穆斯林友好型旅游市场向非穆斯林国家拓展：据该中心统计，2025年马来西亚共接待了970万人次穆斯林游客，预计至2030年这一数字将攀升至1520万人次。目前该认证体系正逐步走向国际，该中心正与俄罗斯、中国台湾地区、印度尼西亚、韩国及巴西等地开展合作。
Expanding Muslim-friendly tourism beyond Muslim countries Malaysia received 9.7 million Muslim visitors in 2025, with the figure targeted to reach 15.2 million by 2030, according to the center's data. The recognition framework is expanding internationally, with the center developing cooperation in markets including Russia, Taiwan, Indonesia, South Korea and Brazil.
费萨尔强调，在穆斯林人口占比不高的国家，穆斯林友好型标准尤为重要——因为当地游客往往难以寻觅到符合自身需求的酒店、餐厅及其他服务设施。
Faisal said Muslim-friendly standards could be particularly valuable in non-Muslim-majority countries, where travelers may have more difficulty identifying suitable hotels, restaurants and other services.
“针对非穆斯林国家，我们会与各类清真认证机构展开合作。这些机构目前主要提供清真认证服务，而我们则在此基础上新增了‘穆斯林友好型认证’这一服务项目，”他说道。
"For non-Muslim countries, we work with the halal certification bodies. Their product now is halal certification, so we add another product, which is the Muslim-Friendly Assurance Recognition," he said.
“他们可以提供各类酒店和符合清真标准的餐厅。与其只推销单一产品，他们还可以为酒店提供‘穆斯林友好认证’。” “前往这些非穆斯林国家的游客也能安心旅行，因为他们知道能找到符合自己需求的服务与产品。我们为他们提供保障，同时满足他们的实际需求，”他说道。
"They can offer a variety of hotels and halal restaurants. Instead of selling only one product, they can add Muslim-Friendly Assurance to hotels." "The tourists who go to these non-Muslim countries can be happy because they know they have certain products. We give them assurance and, at the same time, provide the products they need and fulfill their needs," he said.
“由于市场相同，我们可以携手共进，”费萨尔表示，土耳其与马来西亚加强合作还能促使游客将两国作为旅游目的地一同游览，而非视其为穆斯林旅游市场的竞争对手。
'We grow together because the market is the same' Faisal said closer cooperation between Türkiye and Malaysia could also encourage travelers to combine the two destinations rather than viewing them as competitors for the Muslim tourism market.
“这种互动可以是双向的，”费萨尔解释道，“有些人可以先到土耳其，再去马来西亚；也有人从马来西亚出发，先游览土耳其，随后前往第三国。” “正因为市场相同，我们才能共享资源、共同发展。与其争夺市场，不如携手共进，”他补充道。
"It can be two ways," Faisal said. "Certain people can come to Türkiye and then come to Malaysia, or someone going from Malaysia can stay in Türkiye before going to a third country." "We also share and grow together because the market is the same. Instead of fighting for the market, we can grow together," he said.