整个8月，布鲁诺·索拉里都在西班牙各地旅行。他先在伊比萨待了一周，随后前往马德里、马拉加、马贝拉和巴塞罗那，最后回到伊比萨参加一场单身派对。
Bruno Solari spent his August traveling all around Spain, starting with a week in Ibiza, continuing on to Madrid, Málaga, Marbella and Barcelona, before finally returning to Ibiza for a bachelor party.
他还 Throughout 行程中抽空见了几位客户，并与客户通了电话。
He also managed to squeeze in a few meetings and client calls all throughout.
SolComms是一家总部位于纽约市的公关公司，创始人兼CEO索拉里也是公司53名员工中的一员，他们首次参加了公司的“八月任意地点办公”活动。其他员工则从美国各地（泽西海岸、汉普顿和佛罗里达）以及世界其他地方（柏林、布拉格、伦敦和葡萄牙）远程登录办公。
Solari, founder and CEO of the New York City-based PR firm SolComms, was among his company's 53 employees enjoying their inaugural "Work from Anywhere August." Other employees logged on from all over the U.S. (the Jersey Shore, the Hamptons, Florida) and the world (Berlin, Prague, London, Portugal).
“我整个8月都在西班牙。如果我人在那里，却要求团队到办公室坐班，我就会觉得自己是个伪君子，”33岁的索拉里告诉CNBC Make It。“所以我想，‘好，我亲自带头这么做。我要把这种灵活性开放给整个公司。’”SolComms通常要求员工每周四天到办公室上班，但在8月允许员工从世界各地远程办公。
"I was in Spain the entire month of August, and I would have felt like a hypocrite if I was going to be there and making my team be in-office," Solari, 33, tells CNBC Make It. "So I thought, 'OK, I'm doing this myself. I'm going to grant that flexibility to the entire agency.'" SolComms, which typically requires workers report to the office 4 days a week, let employees work remotely from anywhere around the world in August.
图片由SolComms提供。对这家成立仅3年的初创公司来说，这场夏末实验是一次值得尝试的冒险：针对试点的员工调查显示，生产力、工作与生活的平衡以及员工幸福感均有所提升，公司的收入也小幅增长。在雇主占据市场主导地位的就业环境中，一些大公司正在收紧远程办公的灵活政策，而SolComms的做法与之背道而驰。“我觉得大家听说我决定尝试这件事时都很意外，”索拉里说。
Courtesy of SolComms The end-of-summer experiment felt like a worthwhile risk to the 3-year-old startup: Employee surveys of the trial indicate boosted productivity, work-life balance and happiness, while the business also saw a modest revenue boost. It also runs counter to several big companies scaling back on remote-work flexibility in a job market where employers have the upper hand. "I think people were surprised that I went for it," Solari says.
测试一项新的远程办公福利：对于这位千禧一代创始人来说，允许员工一个月内四周在世界各地自由远程办公，是一项大胆举措。他曾在“加班文化”鼎盛时期从公关代理行业起步，并表示自己秉持更为“传统”的职场价值观，更倾向于通过面对面互动来营造企业文化，而不是隔着屏幕全面远程办公。自2023年成立以来，SolComms一直要求员工每周有四天到办公室办公；大多数周五居家办公，并在下午3点结束工作，夏季则于中午12点结束。
Testing a new remote-work perk Four weeks of fully remote work from anywhere in the world is a bold move for the millennial founder, who came up in PR agencies at the height of the hustle culture era and says he holds more "traditional" workplace values, like building company culture through in-person interactions rather than "through a screen" of fully remote work. Since its founding in 2023, SolComms has operated with a four days in-office requirement, with Fridays at home that end at 3 p.m. most weeks (and 12 p.m. during the summer).
美国约25%的全职员工采用混合办公模式，其中最常见的要求是每周三天到办公室，其次是四天。视频会议技术公司Owl Labs于7月对2000人进行了调查，最近发布的一份报告显示了上述数据。多数员工（65%）全程在办公室工作，另有10%全程远程工作。
Some 25% of full-time U.S. workers work in a hybrid arrangement, with the most common requirements being three days in the office, followed by four, according to a recent report from Owl Labs a video-conferencing technology company, which surveyed 2,000 people in July. Most, 65%, work onsite full time, and 10% work remotely full time.
SolComms是一家总部位于纽约市的公关代理公司，由创始人兼首席执行官Bruno Solari于2023年创办。
SolComms is a New York City-based PR agency started in 2023 by founder and CEO Bruno Solari.
Solari表示，公司每年都会就员工希望获得的福利和待遇进行内部调查，而员工每年都希望增加居家办公天数。由于担心在工作日再增加一天远程办公，Solari转而提出，在一个月内给予员工100%的灵活办公安排。
Solari says every year his company surveys its own employees about the perks and benefits they want, and every year they ask for more work-from-home days. Wary of granting another remote working day during the week, Solari thought to offer 100% flexibility within a one-month period instead.
他和管理团队于1月提出这一构想，2月向员工宣布，并用了接下来的六个月制定最佳实践方案，确保每个人都为成功开展远程办公做好准备。
He and his leadership team came up with the idea in January, announced it to employees in February, and spent the next six months coming up with best practices to make sure everyone was set up for remote success.
这些指引包括：遵守美国东部标准时间上午9点至下午5点30分的工作时间；所有会议都要开启摄像头；参加会议时按到办公室上班的标准着装；及时更新Slack状态；午餐及其他时间照常休息；不得在公共空间进行涉及敏感信息的通话或展示敏感屏幕。你不需要被束缚在办公桌前，才能证明自己工作出色。
Among those guidelines: Stick to 9 a.m. to 5:30 p.m. EST working hours, keep cameras on for all meetings, dress for meetings as if you were going into the office, use Slack status updates liberally, take lunch and other breaks, and no sensitive calls or screens in public spaces. You don't need to be chained to a desk to prove that you're doing a good job.
SolComms创始人兼首席执行官布鲁诺·索拉里还向该公司80多家客户传达了“八月远程办公”计划，这些客户遍及医疗、科技与人工智能以及消费品牌等领域。公司运营副总裁助理纳塔莉·瓦利琴蒂今年30岁，她将那个月的远程办公时间分配在罗得岛州和明尼苏达州。
Bruno Solari SolComms founder and CEO SolComms also communicated their remote-August plans to the agency's 80-plus clients across healthcare, tech and AI, and consumer brands, says Natalie Valicenti, 30, the company's associate vice president of operations, who split her remote month across Rhode Island and Minnesota.
企业正在收紧灵活办公政策。SolComms这项福利安排恰逢许多公司领导缩减员工灵活办公政策和福利之际，而随着劳动力市场趋紧，雇主也占据上风。
Businesses are scaling back workplace flexibility The SolComms benefit comes at a time when many company leaders are scaling back on employee flexibility and benefits, and during a tightening labor market where employers have the upper-hand.
9月，优步宣布计划裁减约3300个公司岗位，同时缩减远程员工规模，并收紧到办公室办公的规定。
In September, Uber announced plans to cut about 3,300 corporate jobs, as well as scale down its remote workforce and tighten in-office rules.
迪士尼表示，将要求更多员工每周四天到办公室上班，随后又宣布裁减约300名员工。
Disney said it would require more employees to report to the office four days a week and later announced layoffs of about 300 employees.
每周五天返岗办公的渐进趋势已经持续了数年。据咨询公司Work Forward旗下、负责分析到岗要求数据的资源Flex Index研究，从2024年中期到2025年中期，要求员工每周五天到办公室办公的《财富》500强企业占比几乎翻了一番，从13%升至24%。
The five-day return-to-office creep has been growing for several years. The share of Fortune 500 companies requiring five days in the office nearly doubled from mid-2024 to mid-2025, from 13% to 24%, according to research from Flex Index a resource within the advisory firm Work Forward that analyzes office requirements data.
8月，SolComms员工分别在西班牙、意大利、德国、葡萄牙等世界各地以及美国加州、佛罗里达州、罗得岛州和明尼苏达州远程工作。
SolComms employees spent their August working from around the world (Spain, Italy, Germany, Portugal) and the U.S. (California, Florida, Rhode Island, Minnesota).
不过，对SolComms而言，放宽办公室到岗要求一个月的做法似乎取得了成效。
But for SolComms, the risks of loosening office requirements for a month seem to have paid off.
据《Make It》审阅的文件，首个远程办公月结束后，21名员工接受了调查，其中76%表示自己的工作效率有所提高，90%表示保持了良好的工作与生活平衡，100%表示希望明年再次举办“任意地点办公八月”活动。多名员工表示，这段经历帮助他们增强了沟通和自我管理能力，许多人还表示，缩短通勤时间是这项活动最大的吸引力。
Twenty-one employees answered a survey following the inaugural remote month, with 76% saying they were more productive, 90% saying they maintained high work-life balance, and 100% saying they want Work from Anywhere August back next year, according to documents reviewed by Make It. Several say the experience helped them strengthen their communication and self-management skills, and a lot of people said cutting their commute times was the biggest draw.
不过，这种做法也有一些缺点，比如员工表示，他们觉得自己被电脑拴住了，很难离开岗位；相比之下，如果人在办公室，出去吃午饭、喝咖啡或散步休息会显得更自然。
There were also some downsides, like staffers saying they felt tied to their computers and found it hard to step away, whereas it felt more natural to take breaks for lunch, coffee or a walk if they were in the office.
索拉里表示，他所看到的这种“必须随时待命的内在压力”，是远程办公中常见的困扰。
Solari says he sees this "internal pressure to be available" as a common struggle with remote work.
“我认为，关键在于持续让员工知道，我们采取的是灵活办公方式，”他说，“你不需要被拴在办公桌前，才能证明自己工作出色；归根结底，在创造业绩方面起决定作用的人，并不总是最先回复消息的那个人。”虽然这并非目标，但索拉里表示，这项举措也带来了财务收益：营收从7月至8月小幅增长4%，从8月至9月则跃升12%。索拉里已经承诺于2027年8月重启这一计划。“我们百分之百会再做一次，毫无疑问，”他说。
"I think it's a matter of continuing to let employees know that we're flexible," he says. "You don't need to be chained to a desk to prove that you're doing a good job, and ultimately, it's not always the person who's the first to respond who's the power player in producing results." Though not the goal, Solari says, the business also saw financial benefits: Revenue increased by a modest 4% revenue from July to August, and jumped 12% from August to September. Solari is already committed to a return of the program in August 2027.
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