马来西亚人乐于探亲访友，以至于此类出行占国内旅游的44%。最新数据显示，探亲访友甚至比购物（21.6%）和度假（13%）更受他们欢迎。数据来自统计局今年第二季度的国内旅游统计。
Malaysians delight in visiting family and friends, so much so that these visits made up 44 per cent of domestic travel. They enjoy seeing their loved ones even more than shopping (21.6 per cent) and holidaying (13 per cent), as shown in the latest numbers from the Statistics Department on domestic tourism in the second quarter of this year.
录得的这一占比达到44%，甚至高于去年国内旅游的相关数据；去年，“探亲访友仍是国内出行的主要目的，占35.6%”。
The 44 per cent recorded is even higher than last year’s trend in domestic tourism where “visiting relatives and friends remained the primary purpose of domestic travel, accounting for 35.6 per cent”.
以家庭为由的出行占据主导地位，为住宿服务商带来了机遇，尤其是在访客更愿意住在家人附近，而非住在家人家里的情况下。
The dominance of family-related travel has presented opportunities for accommodation providers, particularly when visitors prefer to stay near their relatives rather than in their homes.
马来西亚经济型及商务酒店协会全国主席斯里·加内什·米歇尔表示，经济型酒店可以通过具有竞争力的价格、家庭房以及靠近住宅区和市中心的便利位置来满足这些旅客的需求。
Budget hotels could cater to these travellers through competitive rates, family rooms and convenient locations near residential areas and town centres, Malaysia Budget and Business Hotel Association national president Sri Ganesh Michiel said.
这一趋势也可能惠及二线城镇中的小型酒店。在这些地方，价格实惠、位置便利和清洁卫生是游客考量的关键因素。
The trend could also benefit smaller hotels in secondary towns, where affordability, convenience and cleanliness are key considerations.
米歇尔表示，酒店需要提高灵活性，以满足短期入住和家庭聚会的需求；小型行政区的旅游基础设施也应得到改善，以应对出行便利性、交通及连通性方面的挑战。
Michiel said that hotels needed greater flexibility to accommodate shorter stays and family gatherings, while tourism infrastructure in smaller districts should improve to address accessibility, transport and connectivity challenges.
他表示，对于这些探亲旅客来说，在节庆活动、婚礼、葬礼和家庭聚会期间，对酒店房间的需求尤其迫切。
For these travellers who were visiting their families, he said that the need for hotel rooms was especially crucial during festive celebrations, weddings, funerals and family gatherings.
马来西亚酒店协会主席克里斯蒂娜·托赫表示，自新冠疫情爆发以来，社交媒体推动了小众景点的普及，也鼓励返乡游客探索周边地区。
Malaysian Association of Hotels president Christina Toh said that social media had helped popularise lesser-known attractions since the Covid-19 pandemic, encouraging visitors returning to their hometowns to explore surrounding areas.
“如今，回乡探亲的人更愿意探索附近景点，而不是把全部时间都花在家中与家人相处。”她表示。
“People who return to their hometowns to visit relatives are now more likely to explore attractions nearby, rather than spending all their time with family at home,” she said.
马来西亚旅游与旅行社协会主席尼格尔·王表示，旅行社可以将探亲行程拓展为更丰富的旅游体验。
Malaysian Association of Tour and Travel Agents president Nigel Wong said travel agents could turn family visits into broader tourism experiences.
他援引统计局的数据称，游客平均逗留时间从2024年的2.49晚增至去年的2.56晚，这表明可以鼓励旅客在目的地停留更长时间。
Citing data from the Statistics Department which showed that the average length of stay rose from 2.49 nights in 2024 to 2.56 nights last year, he said that this was an indication that travellers could be encouraged to spend more time at their destinations.
王说，旅行社还可以安排美食探索、购物短途游、历史遗迹徒步、自然体验和夜间活动等附加项目，让这些体验融入旅客的行程。
Travel agents could offer add-on experiences such as food trails, shopping excursions, heritage walks, nature activities and evening programmes which could fit around their visits, Wong said.
“目标不一定是延长行程，而是鼓励游客多停留一天、多吃一餐或多参加一项活动，为当地经济作出更多贡献。”《星报》
“The objective is not necessarily to extend the trip longer, but to encourage visitors to spend an additional day, one additional meal or one additional activity within the local economy.”By The Star