巴塔哥尼亚对今年的中期选举有一个直率的目标：让更多有环保意识的美国人足够关心投票。
Patagonia has a blunt goal for this year's midterms: Get more environmentally minded Americans to care enough to vote.
为什么重要：这家户外服装公司押注数百万美元，认为政治冷漠是可以克服的--尽管它所倡导的问题很难与负担能力和其他选民担忧相竞争。
Why it matters: The outdoor apparel company is betting millions of dollars that political apathy can be overcome — even as the issues it champions struggle to compete with affordability and other voter concerns.
推动新闻：巴塔哥尼亚于9月1日发起耗资1120万美元的投票活动26日，四天内就实现了目标。
Driving the news: Patagonia's $11.2 million get-out-the-vote campaign, launched Sept. 26, met its goal within four days.
该公司表示，巴塔哥尼亚向112，000人提供了100美元的积分，这些人每人帮助三个朋友制定了投票计划，从而产生了近50万个投票计划。
Patagonia offered $100 credits to 112,000 people who each helped three friends make a plan to vote, resulting in nearly a half-million voting plans, the company said.
根据非营利组织环境选民项目的数据，这个数字是故意的，与上次选举中没有投票的1120万环保人士相当。
The number was intentional, matching the 11.2 million environmentalists who did not vote in the last election, according to the nonprofit Environmental Voter Project.
巴塔哥尼亚首席执行官瑞安·盖勒特（Ryan Gellert）在被问及他认为是什么让人们在政治上保持脱节时表示：“我认为冷漠是其中很大一部分。”
"I think apathy is a huge part of it," Patagonia CEO Ryan Gellert said when asked what he thinks is keeping people politically disengaged.
“这可能是我现在最关心的事情，”他在接受Axios采访时告诉。
"It's probably the single biggest thing that concerns me right now," he told Axios in an interview.
他说，特朗普总统“淹没了该地区”，以至于人们不知所措。“我只是认为人们真的感到被殴打，我明白，”盖勒特说。
He said President Trump was "flooding the zone" with so much that it is overwhelming people. "I just think people are just really feeling beat up, and I get it," Gellert said.
大局：这家总部位于加利福尼亚州的公司长期以来在美国企业界拥有一个罕见的地位：在环境问题上始终采取高调、有时甚至有争议的立场。
The big picture: The California-based company has long owned a rare spot in corporate America: consistently taking high-profile, and sometimes controversial, positions on environmental causes.
创始人Yvon Chouinard于2022年将该公司的所有权转让给一家信托和非营利组织，利润并未再投资于该公司，用于应对气候变化。
Founder Yvon Chouinard transferred ownership of the company in 2022 to a trust and nonprofit organization, with profits not reinvested in the company directed toward fighting climate change.
快速赶上：巴塔哥尼亚已两次起诉特朗普政府缩小犹他州熊耳朵国家纪念碑的努力，其中包括上个月的第二次。
Catch up quick: Patagonia has sued the Trump administration twice over efforts to shrink Bears Ears National Monument in Utah, including the second one last month.
是的，但是：巴塔哥尼亚说，它的中期竞选活动是严格的选民参与-而不是特定的候选人或当选官员-即使盖勒特本人是一个直言不讳的批评特朗普的环境记录。
Yes, but: Patagonia says its midterm campaign is strictly about voter participation — not particular candidates or elected officials — even as Gellert himself is an outspoken critic of Trump's environmental record.
盖勒特说，巴塔哥尼亚与共和党总统进行了建设性的合作，并在民主党政府意见不一致时与他们进行了斗争。
Gellert said Patagonia has worked constructively with Republican presidents and fought Democratic administrations when it disagreed with them.
“我们以候选人为中心，我们以我们认为有利于环境的问题为中心，”他说。
"We center candidates and we center issues that we consider to be pro-environment," he said.
盖勒特告诉Axios：“坦率地说，我从来没有想象过一个政府会如此彻底地从政府的一端到另一端攻击这些事情。”他指的是特朗普政府取消环境和保护政策的举措。
"Candidly, I never imagined an administration that was so wholly set from one end of government to the other end attacking these things," Gellert told Axios, referring to Trump administration moves to roll back environmental and conservation policies.
白宫发言人泰勒·罗杰斯驳斥了盖勒特的批评，称特朗普在维持长期环境保护的同时取消了代价高昂的气候法规。
White House spokesperson Taylor Rogers rejected Gellert's criticism, arguing Trump has rolled back costly climate regulations while maintaining longstanding environmental protections.
现实检验：气候和环境尚未成为主要的中期问题。皮尤7月份的一项民意调查询问选民他们最希望国会候选人讨论的问题是什么，结果显示气候和环境没有达到4%的门槛。
Reality check: Climate and the environment aren't breaking through as a leading midterm concern. In a July Pew poll that asked voters without prompting what one issue they most wanted congressional candidates to discuss, climate and the environment didn't meet the 4% threshold to be included.
环境和钱包问题围绕人工智能基础设施重叠。根据AP-NORC/芝加哥大学9月份的一项民意调查，大约十分之八的美国人表示，他们担心数据中心对电价、供水或电网可靠性的影响。
Environmental and pocketbook concerns overlap around AI infrastructure. Roughly 8 in 10 Americans say they're concerned about data centers' impacts on electricity prices, water supplies or grid reliability, according to a September AP-NORC/University of Chicago poll.
盖勒特说：“能源价格和数据中心是许多这些问题令人沮丧的代表。”“这涵盖了从负担能力到气候和自然的一切。“盖勒特在这个话题上采取了另一个异常直言不讳的立场。
"Energy prices and data centers are the proxy for a lot of the frustration around a lot of these issues," Gellert said. "And that's everything from affordability to climate and nature." Gellert is taking another unusually outspoken position on this topic.
盖勒特在谈到数据中心时表示：“它们所产生的巨大影响是不容忽视的。”他质疑科技公司是否能够兑现限制环境足迹的承诺。
"It's unmissable the outsized impact that they have had," Gellert said about data centers, questioning whether tech companies can follow through on promises to limit their environmental footprint.
科技公司表示，即使人工智能需求不断增长，冷却和能源效率的进步以及对新电源的投资也可以减少数据中心的环境足迹。放大：盖勒特对技术本身的看法相互矛盾。
Tech companies say advances in cooling and energy efficiency, along with investments in new power supplies, can reduce data centers' environmental footprint even as AI demand grows.
他说，Patagonia 支持员工使用 AI，并正利用它来优化库存。
Zoom in: Gellert has conflicted views on the technology itself.
“作为一个人类，我对 AI 的未来感觉良好吗？我真的、真的、真的非常担心这一点。”
Patagonia supports employees' access to AI and is using it to optimize inventory, he said.
放眼大局：Gellert 表示，企业对公开反对特朗普政府的恐惧感——这是他去年在 Axios 活动上首次讨论的话题——已经加剧，但他希望中期选举能改变这一局面。
"And do I, as a human, feel good about the future of AI? I'm really, really, really concerned about this." Zoom out: Gellert said fear among corporations about speaking out against the Trump administration that he first discussed at an Axios event last year has worsened, but he hopes the midterms will change that.
“我确实认为中期选举后，局势或许会稍微稳定一些，我们看到的商界领导力会比现在多一些，”他说。
"I do think after the midterms, perhaps the landscape will feel a bit more settled, and we'll see a bit more leadership from the business sector than we've been seeing," he said.
编者注：Amy Harder 是芝加哥大学气候与可持续增长研究所的研究员，但未参与民调，获得的提前信息仅限于提供给其他记者的内容。
Editor's note: Amy Harder is a fellow at the University of Chicago's Institute for Climate and Sustainable Growth, but was not involved in the polling and received no advance access beyond that provided to other journalists.