TikTok周一宣布将推出人工智能购物助手和新的应用内结账功能，用户可以直接从品牌处购买。
TikTok announced Monday that it’s launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.
TikTok将其新的购物助手描述为一个对话式人工智能代理，旨在帮助用户发现和购买产品。该公司表示，该助理了解上下文，并在整个对话过程中记住用户的偏好和需求。它提供实时、人工智能驱动的购物指南，例如产品详细信息、运输信息、尺寸、可用性以及帮助完成购买。
TikTok describes its new Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. The company says the assistant understands context and remembers users’ preferences and needs throughout the conversation. It offers real-time, AI-powered shopping guidance, such as product details, shipping information, sizing, availability, and helping complete a purchase.
至于新的结账功能，TikTok表示，用户只需单击一下即可直接从其For You feed（该应用程序主要的算法驱动视频feed）中从品牌购买。
As for the new checkout feature, TikTok says users can buy directly from a brand from their For You feed (the app’s main, algorithm-driven video feed) with one click.
这些新功能可以使TikTok能够捕捉更多用户的购物旅程，并可能获得更多交易价值，而无需将其发送到其他地方。通过将购物助理与直接支付配对，TikTok正在将其冲动驱动的发现推送变成一个用户可以获得有关产品问题的答案并当场购买的地方。
The new features could allow TikTok to capture more of users’ shopping journeys, and potentially more transaction value, without sending them elsewhere. By pairing a shopping assistant with direct payments, TikTok is turning its impulse-driven discovery feed into a place where users can get answers to questions about a product and make a purchase on the spot.
有疑问时留在其平台内，而不是转向外部人工智能工具，例如OpenAI的ChatGPT。
Image Credits:TikTok / By building an AI assistant for shopping directly in its app, TikTok also appears to be hoping that users will stay within its platform when they have questions about a product, rather than turning to outside AI tools like OpenAI’s ChatGPT.
该公司表示，这些新功能是与Salesforce、Shopify、Shoplazza和Stripe等商业平台和支付提供商合作开发的。
The company says these new features are being built in partnership with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe, among others.
虽然该应用程序的内部市场TikTok Shop一直是该平台实现电子商务雄心的主要引擎，但这些新功能将其扩展到现有购物中心之外。该社交网络现在不再依赖TikTok Shop来推动购买，而是将购物工具更直接地集成到更广泛的应用程序中，包括For You Feed。
While TikTok Shop, the app’s in-house marketplace, has been the platform’s main engine for the company’s ecommerce ambitions, these new features broaden its approach beyond the existing shopping hub. Rather than relying on TikTok Shop to drive purchases, the social network is now integrating shopping tools more directly into the broader app, including the For You feed.
此次扩张正值TikTok对购物的影响力持续增长之际。根据TikTok上周发布的经济影响报告，该平台上的活动为美国企业创造了810亿美元的GDP，而5400万美国人表示他们在观看TikTok视频后购买了产品。
The expansion comes as TikTok’s influence on shopping continues to grow. According to TikTok’s Economic Impact Report that was released last week, activity on the platform helped generate $81 billion in GDP for U.S. businesses, while 54 million Americans said they had purchased a product after watching a TikTok video.
TikTok Shop于2023年9月在美国推出。市场研究公司eMarketer估计，2025年该公司在美国的销售额约为158亿美元，约占美国社交电商总量的18%。
TikTok Shop launched in the U.S. in September 2023. The market research firm eMarketer estimates it generated about $15.8 billion in U.S. sales in 2025, representing roughly 18% of all U.S. social commerce.