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南华早报

中国品牌凭借易用性和更低价格推动全球消费级3D打印机热潮Chinese brands drive global consumer 3D printer boom with ease of use, lower pricing

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对于多伦多的产品设计师亚历克斯·王来说,购买人生第一台3D打印机并非为了尝试某种小众技术,而是为了为自己的创意事业找到一款可靠的工具。在观看了多个YouTube上的评测视频后,他最终选择了由深圳的斑布实验室生产的3D打印机。

For Toronto-based product designer Alex Vong, buying his first 3D printer was not about experimenting with a niche technology – it was about finding a reliable tool for his creative business. After watching several YouTube reviews, he eventually chose a machine made by Shenzhen-based Bambu Lab.

“我宁愿只买一次,而且要买最好的那款,”他说道,“除非有足够的空间,否则我不会购买多台。”目前,王正在使用这台打印机来制作一款以苹果麦金塔台式电脑为原型的复古互动玩具的外壳。

“A 3D printer is something I’d rather buy once, and buy the best,” he said. “I’m not buying multiples unless I have the space for it.”Vong has been using the 3D printer to produce the shell of an interactive, retro art toy modelled after an Apple Macintosh desktop computer.

“他们明白,良好的用户体验对各类用户都至关重要,而不仅仅是对那些喜欢自行调节各项参数的技术爱好者而言,”他补充道。

“They understand that user experience matters for every kind of user, not just enthusiasts who enjoy dialling in settings,” he said.

“只需按下打印键,就能获得稳定的打印质量,完全无需了解设备内部的具体运作原理。当然,如果你希望深入探索,设备也提供了相应的高级设置选项。”曾经被视为仅适用于实验室及技术爱好者的小众技术,如今3D打印技术正逐渐走向大众——这种通过逐层叠加材料来生成物体的技术,正随着消费级3D打印机的易用性提升与价格下降而日益普及。

“You hit print and get consistent quality without needing to understand what’s happening underneath. And if you do want to go deeper, the advanced options are there.”Once viewed as a niche technology reserved for laboratories and tech enthusiasts, 3D printing – a process that builds objects layer by layer from digital designs – is moving into the mainstream as consumer-grade machines become easier to use and more affordable.

与此同时,中国品牌也凭借自身优势以及整个国家的制造业实力,成功将复杂的硬件产品转化为大众消费品,成为该领域的领军力量。据中央电视台报道,深圳作为中国众多知名消费级3D打印机厂商的所在地——包括斑布实验室、eufyMake、Anycubic、Elegoo以及创想三维——占据了全球消费级3D打印市场90%的份额。

Chinese brands, meanwhile, have emerged as leading players in the sector, leveraging their advantages – and the manufacturing advantages of the country at large – to turn complex hardware into consumer products.

中国企业在工程研发、供应链协调以及大规模制造方面的优势,助力将3D打印技术转化为可靠、易用且价格亲民的产品。

Shenzhen, home to many of China’s major consumer 3D printer makers – including Bambu Lab, eufyMake, Anycubic, Elegoo and Creality – accounted for 90 per cent of the global consumer 3D printing market, according to state broadcaster CCTV.

中国市场的扩张规模同样体现在出口数据上。据中国海关统计,2026年前8个月,中国共出口3D打印机达500万台,出口额超过19亿美元,出口量较去年同期增长了90%。

Chinese companies’ strengths in engineering, supply chain coordination and large-scale manufacturing have helped turn the technology into reliable, user-friendly and affordable productsBambu Lab, Shenzhen The scale of China’s expansion is also reflected in export data. In the first eight months of 2026, China exported more than US$1.9 billion worth of 3D printers, with shipments reaching 5 million units, a 90 per cent increase in volume from a year earlier, according to Chinese customs data.

“我们具备竞争力的关键因素在于中国智能制造能力的不断提升,以及完整供应链所带来的效率优势,”Bambu Lab在回复《南华早报》的书面材料中说道。

“The key factors [in our competitiveness] are the improvement of China’s smart manufacturing capabilities and efficiency advantages brought about by a complete supply chain,” Bambu Lab said in a written response to the South China Morning Post.

“消费级3D打印机属于复杂的硬件系统……中国企业在工程研发、供应链协调及大规模制造方面的优势,使得该技术得以转化为可靠、易用且价格实惠的产品。”据该公司介绍,这些特性恰好契合了用户需求的变化趋势。过去,消费者主要关注3D打印机能否正常运转,如今则更加看重其易用性、稳定性以及整个产品生态系统,这些因素共同推动了全球市场的增长。

“Consumer 3D printers are complex hardware systems … Chinese companies’ strengths in engineering, supply chain coordination and large-scale manufacturing have helped turn the technology into reliable, user-friendly and affordable products.”Those attributes, according to the company, have aligned well with changing user priorities. Consumers, who once focused on whether a 3D printer would work, now pay more attention to ease of use, reliability and the broader product ecosystem, which is driving growth in the global market.

Bambu Lab指出,更具竞争力的价格也是中国3D打印机品牌迅速崛起的重要原因。根据供应商网站的信息,中国主流品牌的3D打印机售价最低可至200美元左右。

More affordable pricing has also contributed to the rapid growth of Chinese 3D printer brands, Bambu Lab said. A single unit from major Chinese brands can cost as little as around US$200, according to information on supplier websites.

目前,海外市场在中国消费级3D打印机厂商的销售额中占据重要比重。总部位于深圳的创想三维在其招股说明书中披露,2025年其74%的销售额均来自海外;Bambu Lab则表示,同年其海外销售额约占总销售额的70%。

Overseas markets currently account for a significant share of sales for China’s consumer 3D printer makers. Shenzhen-based Creality disclosed in its prospectus that 74 per cent of its 2025 sales were from abroad, while Bambu Lab said overseas sales that year accounted for about 70 per cent of its total.

Bambu Lab认为,海外市场的旺盛需求也与当地成熟的创客文化密不可分——这些地区的消费者对DIY技术抱有浓厚兴趣。

Bambu Lab attributed a portion of overseas demand to the mature maker communities in those markets, where interest in DIY technology has been strong.

在国内市场,3D打印机的需求正迅速增长。根据国家统计局的数据,8月份制造业增加值同比增长29.9%。

Domestically, demand for 3D printers is expanding rapidly. Manufacturing output rose 29.9 per cent year on year in August, according to data from the National Bureau of Statistics.

据上海媒体财联社8月份报道,业内人士指出,这一增长主要得益于消费级3D打印机的热销。

Industry insiders said the growth was mainly driven by consumer-grade machines, Shanghai-based media outlet Cailian Press reported in August.

中国政府承诺将为这一细分市场提供政策支持。在8月下旬发布的一份指导文件中,3D打印机被北京方面认定为具有拉动消费潜力的产品类别。

The Chinese government pledged policy support for the niche market. In a guideline released in late August, 3D printers were identified by Beijing as a product category with the potential to boost consumption.