据首席执行官马蒂·斯坦尼泽夫斯基向CNBC-TV18透露，印度如今已成为ElevenLabs仅次于美国的第二大市场。这家人工智能语音技术公司的年收入已突破6亿美元大关。为满足印度市场对语音AI日益旺盛的需求，该公司正着手在当地组建涵盖市场推广、工程开发、技术研发及现场工程实施在内的团队。
India has emerged as ElevenLabs’ second-largest market after the US, with the artificial intelligence voice company’s revenue now crossing a $600 million annual run rate, CEO Mati Staniszewski told CNBC-TV18. The company is also building a local presence across go-to-market, engineering, research and forward-deployed engineering as it looks to tap the country’s growing demand for voice AI.
斯坦尼泽夫斯基指出，印度市场的重要性体现在其庞大的规模与语言多样性上。目前ElevenLabs的11 v4模型可支持14种印度语言，该公司也正与教育、客户服务、销售及智能家居技术等多个行业的企业展开合作。
“印度完全可以成为语音AI技术的试验场，”斯坦尼泽夫斯基说道。他列举了多个应用实例：在教育领域有Physicswallah；在客户服务与销售流程方面则有Cars24和Razorpay；智能家居领域也有Havells的成功案例。
Staniszewski said India is particularly important because of the scale and diversity of its language market. ElevenLabs’ 11 v4 model supports 14 Indian languages, while the company is working with businesses across sectors including education, customer support, sales and smart home technology.“India can be a laboratory for voice AI,” Staniszewski said, pointing to use cases such as Physicswallah in education, Cars24 and Razorpay in customer support and sales workflows, and Havells’ smart home application.
如今，大型企业正成为推动ElevenLabs业务增长的主要动力。斯坦尼泽夫斯基透露，来自企业客户的收入已超越个人用户贡献，占公司总营收的55%。这一转变得益于语音AI技术已具备大规模企业级部署的可靠性。
The company’s growth is also increasingly being driven by large enterprises. Staniszewski said enterprise revenue has now crossed revenue from self-serve customers and accounts for 55% of ElevenLabs’ total business. He attributed the shift to voice AI becoming reliable enough for large-scale enterprise deployment.
企业市场的广阔前景也深刻影响着ElevenLabs在印度的投资战略。近期该公司成功募资近10亿美元，计划将其中10%以上的资金投入印度市场——这一数额预计将达数亿美元之巨。斯坦尼泽夫斯基强调，这笔投资并不仅限于拓展销售网络，更重要的是从起步阶段便以印度市场需求为导向，着力提升模型研发、工程能力及产品基础设施水平，而非事后才考虑当地需求。
The growing enterprise opportunity is also influencing how ElevenLabs is investing in India. The company recently raised close to $1 billion and plans to spend a double-digit percentage of that fundraise in the region, which Staniszewski described as amounting to “hundreds of millions of dollars”.Staniszewski said the investment will go beyond simply expanding sales. ElevenLabs wants to build its models, engineering capabilities and product infrastructure with India in mind from the beginning, rather than treating the country as an afterthought.
在ElevenLabs看来，印度不仅是业务增长的重要引擎，更是开发并验证具备全球推广潜力的语音AI应用场景的关键基地。
The company sees India as an important market not just for growth but also for developing and testing voice AI use cases that could eventually scale globally.
随着企业采用率不断提升以及本地团队规模持续扩大，ElevenLabs预计印度将在其整体语音人工智能战略中发挥更为重要的作用。
With enterprise adoption rising and local teams being expanded, ElevenLabs expects India to play a larger role in its broader voice AI strategy.