10月6日：沙特阿拉伯驻美国大使、瑞玛·班达尔·阿尔萨乌德公主加入全女子体育网络(AWSN)担任顾问角色。该媒体公司正寻求扩大中东及全球范围内女子体育的报道覆盖。
Oct 6 : Saudi Arabia's ambassador to the US, Princess Reema Bandar Al-Saud, has joined All Women's Sports Network (AWSN) in an advisory role, as the media company seeks to expand coverage of women's sports in the Middle East and beyond. AWSN, a sports media platform co-founded by actor Whoopi Goldberg, said her appointment would support efforts to give female athletes greater international exposure.
由演员乔普·戈德贝格共同创办的体育媒体平台AWSN表示，她的任命将支持让女性运动员获得更大的国际曝光度的努力。
AWSN Chief Executive George Chung said Princess Reema's advocacy for women and girls in sport made the partnership a natural fit.
AWSN首席执行官乔治·钟表示，公主在体育领域对妇女和女孩的倡导使得这次合作成为自然选择。"她理解到的就是体育是推动变革的催化剂,"钟在接受路透社采访时说道："我们认为自己是一个全球平台，不仅要让来自世界各地的体育赛事更加可见，还要将它们提供给女性。"钟表示，AWSN计划在2027年第一季度在中东举办首届体育节。这些活动将结合比赛、训练营、娱乐和零售体验，旨在让本地运动员接触到国际选手，并为该网络创造节目内容。
"What she understands is that sports is a catalyst for change," Chung told Reuters. "We consider ourselves a global platform, not just to make sports from around the world more visible, but to make them available to women." Chung said AWSN planned to stage its first sports festival in the Middle East in the first quarter of 2027. The events would combine games, training camps, entertainment and retail experiences, with the aim of giving local athletes access to international players and creating programming for the network.
他表示，该公司计划在明年在全球举办至少四场节活动，其中包括沙特阿拉伯、美国和英国的活动。
The company plans at least four festivals globally next year, including events in Saudi Arabia, the US and Britain, he said.
这次任命之际，沙特阿拉伯继续在其更广泛的经济和社会改革议程"2030愿景"下投资女子体育事业。2022年启动的沙特女子超级联赛一直致力于在该王国建立更专业的女子足球结构。AWSN去年开始转播该联赛的比赛。
The appointment comes as Saudi Arabia continues to invest in women's sports under its wider economic and social reform agenda Vision 2030. The Saudi Women's Premier League, launched in 2022, has sought to build a more professional structure for women's soccer in the kingdom. AWSN began airing the league's matches last year.
沙特阿拉伯的体育投资也引发了人权团体及其他批评人士的批评，他们认为该国利用高调的活动来提升其国际形象。
Saudi Arabia's sports investment has also drawn criticism from rights groups and others who say the country uses high-profile events to improve its international image.
钟表示，AWSN在该地区没有面临任何节目限制，并指出对女子团队、设施和广播的投资作为女性运动员日益增长的支持的证据。
Chung said AWSN had faced no restrictions on its programming in the region and pointed to investment in women's teams, facilities and broadcasts as evidence of growing support for female athletes.
钟先生表示，AWSN平台上沙特女子足球比赛的观看量呈现稳步增长态势，每场比赛的观众人数增幅均在20%至30%之间，整个赛季内的平均观看时长则增长了近50%。
AWSN has recorded steady growth in viewing of Saudi women's soccer, with audience levels rising between 20 per cent and 30 per cent per game, Chung said, while average viewing time increased by nearly 50 per cent over the season.
他补充道，AWSN在巴基斯坦的Tamasha平台上上线后的头10天内便吸引了150万观众，这一成绩充分显示出除传统西方市场外，全球各地对女子体育赛事同样需求旺盛。
He added that AWSN drew 1.5 million viewers in its first 10 days on Pakistan's Tamasha platform, a result he said underscored demand for women's sports beyond traditional Western markets.