周一，Bluesky首席执行官托尼·施耐德透露了公司的长期规划：他们已申请将“.bsky”设为互联网域名后缀，就像.com或.org一样。一旦获批，用户就能把原本较长的社交账号名转换为更简短、更规范的域名。
Bluesky CEO Toni Schneider teased long-term plans on Monday when he shared that the company has applied to make “.bsky” an internet domain suffix, like .com or .org. If approved, users will be able to turn their longer social handles into shorter, cleaner domain names.
举例来说，原本的账号名@sarahp.bsky.social日后或许可以简化为“sarahp.bsky”。这样一来，Bluesky便有机会对用户个人主页进行创新，将其从仅展示个人简介与帖子的简单页面，升级为能全面体现用户网络形象的个人主页。
For instance, instead of @sarahp.bsky.social, my handle could one day become just “sarahp.bsky.”That could leave Bluesky room to innovate around user profiles, turning them from a simple page that houses someone’s bio and their posts into a more comprehensive personal home page that establishes someone’s online presence.
目前该申请尚未获批。施耐德称，负责管理互联网域名的非营利机构ICANN将于2026年10月7日公布新域名的申请名单，Bluesky的申请也在其中。整个审批流程预计需要18至24个月才能完成。
Bluesky’s application hasn’t been approved yet. Schneider said that ICANN (Internet Corporation for Assigned Names and Numbers), the nonprofit that oversees domain names for the internet, will publish the applications for the new domains on October 7, 2026, and Bluesky’s request will be among them. It’ll take 18 to 24 months for the process to be completed.
针对此事，Bluesky回应称目前尚未确定“.bsky”域名的申请与分配细则，但明确表示不会出售或借此盈利。
Reached for comment, Bluesky said it hasn’t finalized how .bsky domains would be requested,ed or distributed, but the company did say it had no plans to either sell or monetize the domains.
这一决定颇具意义：域名注册本可成为盈利渠道，对于虽已获得大量融资却尚未实现广告创收的初创企业而言，这或许是一笔可观的收入来源。不过Bluesky认为出售域名有悖于其维护开放网络的理念。
That’s a notable decision given that domain registration can be a profitable business that could serve as a potential revenue stream for a startup that has raised significant funds but isn’t (yet?) generating ad revenue. However, Bluesky says selling domains goes against its belief in an open web.
Bluesky首席运营官王玫瑰向TechCrunch表示：“域名是开放网络的重要组成部分，它能让用户掌控自身的网络身份。Bluesky创立的初衷就是让用户拥有自己的网络身份，而非从平台处租用、随时可能被收回的身份标识。”
“Domains are a big part of the open web, as they allow users to control their own online identity,” said Rose Wang, Bluesky’s COO, in a comment shared with TechCrunch. “Bluesky was built on the belief that you should own your presence online, not rent it from a platform that can take it away.”