
由政府出资开办超市的提议虽源于一个切实存在的问题,但市场竞争不足并不意味着政府就该亲自充当零售商,艾伦·费尔斯如是写道。
A proposal for publicly owned supermarkets stems from a genuine problem, but inadequate competition does not mean government should become a retail proprietor, Allan Fels writes.
作为绿党旗下的研究机构,绿党研究所提议在全国范围内开设一系列由政府经营的超市。这一提议的出发点固然合理,但其能否成为切实可行的解决方案仍值得商榷。
Allan Fels he Green Institute, the research arm of the Greens party, has proposed establishing a nationwide chain of government supermarkets. The proposal arises from a genuine problem, but whether it offers a feasible solution is doubtful.
目前澳大利亚的食品零售市场远未实现充分竞争。科尔斯与伍尔沃斯两家企业占据了全国超市食品销售额的约三分之二,阿尔迪约占9%,其他超市所占份额则更少。
The retail groceries market is less than fully competitive. Coles and Woolworths account for about two-thirds of national supermarket grocery sales, while Aldi accounts for about 9%, and other supermarkets even less.
在这种市场高度集中的环境下,消费者不得不承受高昂的食品价格;而农民及其他供应商也抱怨称,由于缺乏议价能力,他们的利益受损。此外,要在全国范围内建立起新的超市连锁体系也面临着重重阻碍。
In this concentrated environment, consumers struggle with high grocery prices, and farmers and other suppliers complain that a lack of bargaining power leaves them short-changed. There are also formidable barriers to establishing a new supermarket chain on anything approaching a national scale.
绿党研究所执行主任、前国会议员马克斯·钱德勒-马瑟指出,要确保民众能以可承受的价格买到生活必需品,实行公有制才是“常识之举”;他还将这类政府经营的超市与医疗保险制度及公立学校相提并论。
Max Chandler-Mather, the executive director of the Green Institute and a former MP, said it was “common sense” that affordable prices on essentials require public ownership, comparing the publicly owned supermarkets to Medicare and public schools.
据绿党研究所测算,若通过新建及收购现有门店的方式开设624家超市并配套建设13个配送中心,五年内所需投入的资金总额将达251亿美元;此后这些超市产生的营收有望实现收支平衡。新建立的连锁超市预计将占据约20%的市场份额——这一比例虽仍低于伍尔沃斯与科尔斯,却已远超其他竞争对手。
The Green Institute claims establishing 624 supermarkets and 13 distribution centres through new construction and acquisition of existing stores would cost $25.1bn over five years, after which revenue would make them cost-neutral. The new chain would have about 20% of market share; still below that of Woolworths and Coles but significantly more than other competitors.
这笔巨额初始投资预计将计入澳大利亚的国家债务总额,但愿日后能逐步收回成本。
The large initial investment will presumably be added to Australia’s national debt and hopefully paid off over time.
支持政府经营超市的最有力理由并非政府天生就是更优秀的零售商,而是食品属于生活必需品,某些地区或许无法仅靠商业机制获得充足的食品供应。但竞争不足并不意味着政府应该成为超市经营者。
The strongest case for publicly owned supermarkets is not that governments are naturally better retailers, but that food is an essential good and some communities may be poorly served by ordinary commercial incentives. But inadequate competition does not mean the government should become a supermarket proprietor.
一个政府超市不仅需要在价格上竞争,还需要在质量、便利性、商品范围和可靠性上竞争。大多数澳大利亚人习惯于拥有数万种商品的大型商店、全年供应新鲜食品、提供家庭递送服务和复杂的在线服务。要复制这些并非易事。
A government supermarket would have to compete not merely on price, but on quality, convenience, range and reliability. Most Australians are accustomed to large stores carrying tens of thousands of products, fresh food year-round, home delivery and sophisticated online services. Replicating that is no small undertaking.
首先,规模至关重要。Coles和Woolworths拥有数十年来发展起来的庞大采购和分销网络。即使是全球最大的超市企业之一的Aldi,也花了多年时间在澳大利亚建立起重要的市场存在。一个新的政府企业能做得更好吗?
Above all, scale is critical. Coles and Woolworths possess enormous purchasing and distribution networks developed over decades. Even Aldi, one of the world’s largest supermarket businesses, took years to establish a substantial Australian presence. Could a new government enterprise do better?
政府所有权还可能掩盖真实的经济情况。一家公营超市可能会因为纳税人提供资本、补贴房租或承担经营亏损而收取更低的价格。消费者在结账时可能会省下5美元,但通过税收间接多付更多。
Government ownership could also disguise the true economics. A public supermarket might charge lower prices because taxpayers provided its capital, subsidised its premises or covered operating losses. Consumers might save $5 at the checkout while paying more indirectly through taxation.
在偏远社区存在更强的政府干预理由,因为那里正常的商业超市供应不足。但即便如此,一家全国性的政府超市连锁店似乎过于庞大。有针对性的运费补助和对现有本地商店或特定社区的支持可能更便宜且更灵活。
There may be a stronger case for public intervention in remote communities where normal commercial supermarket provision is inadequate. But even there, a national government supermarket chain seems disproportionate. Targeted freight assistance and support for existing local stores or particular communities would probably be cheaper and more flexible.
公有所有权还将带来另一个问题:政府将直接负责超市价格。这一点毋庸置疑,政治决策不会退出这一过程中。
Public ownership would create another problem: government would acquire more direct responsibility for supermarket prices. It is inconceivable that political decision-making would be left out of the equation.
Greens党本应更强烈地 advocate他们既有的政策——将 divestiture power引入竞争法,使法院能够分拆严重违法的大型企业。即使这种权力难以直接用于超市,仅其存在也能为一般大型企业的反竞争行为提供强大的威慑作用。
The Greens would do better to strongly advocate for one of their established policies – introducing a divestiture power into competition law, enabling courts to break up large businesses that seriously breach the law. Even if such a power could not readily be used against supermarkets, its existence could provide a powerful deterrent against anti-competitive conduct by large businesses generally.
一个接一个的促销信息实在令人厌烦。遗憾的是,澳大利亚的超市行业竞争问题并没有简单的解决办法。
Unfortunately, there is no simple answer to Australia’s supermarket competition problem.
虽然可以在一些细节层面做出改进:政府可以协助新进入者更便捷地获得合适的经营场地;反垄断法规可防止竞争环境进一步恶化;价格透明度也有提升空间;独立经营的超市也应获得一切合理的扩张机会。
Useful things can be done at the margin. Governments can make suitable sites more readily available to newcomers, merger law can prevent competition worsening, price transparency can be improved and independent supermarkets can be given every reasonable opportunity to expand.
但唯一真正有可能改善澳大利亚超市行业竞争格局的举措,就是有另一家具备雄厚资本、先进技术、强大采购能力及管理经验的大型国际连锁集团加入市场,与Coles、Woolworths以及Aldi展开有力竞争。
But the only development that could realistically affect Australian supermarket competition would be entry of another large international group with the capital, technology, buying power and management expertise to compete seriously with Coles, Woolworths and Aldi.
事实上,澳大利亚早已见识过这一过程的难度。德国大型超市集团Kaufland曾为进入澳大利亚市场做了大量准备,购置了多处经营场地并投入大量资源,但最终在2020年放弃计划,一家门店都未能开设。
Australia has already seen how difficult that is. The German supermarket giant Kaufland made extensive preparations to enter Australia, acquiring sites and committing substantial resources before abandoning the project in 2020 without opening a single store.
这一前车之鉴发人深省:连欧洲规模最大、经验最丰富的零售集团之一都认为澳大利亚市场缺乏吸引力,那么由政府主导创办的零售企业恐怕也难以顺利实现目标。
That experience is sobering. If one of Europe’s biggest and most experienced retail groups decided that Australian entry was unattractive, there is reason to doubt that a government retailer would find the task easier.
在可预见的未来,澳大利亚或许只能接受一个竞争程度不尽如人意的超市行业现状。政府应继续探索切实可行的措施以降低行业准入壁垒,切实保护消费者与供应商的利益。
Australia may have to live with a supermarket industry that is less competitive than ideal for the foreseeable future. Governments should continue looking for practical ways of lowering barriers to competition to protect consumers and suppliers.
由政府出资创办全国性超市连锁店的做法不太可能解决根本问题,反而可能带来另一个同样棘手的问题:纳税人将背负一笔数额庞大且永无止境的开支。
Establishing a taxpayer-funded national supermarket chain is unlikely to solve the underlying problem. Instead, it risks replacing concerns about supermarket profits with something just as troublesome: a large, never-ending bill for taxpayers.